To:
`
`Subject:
`
`Sent:
`
`Sent As:
`
`Attachments:
`
`MATSUSHITA ELECTRIC CO., LTD. (mail@hsml.com)
`
`TRADEMARK APPLICATION NO. 77172946 - PRO SETTING - 08279.1218US
`
`8/24/2007 5:01:35 PM
`
`ECOM104@USPTO.GOV
`
`Attachment - 1
`Attachment - 2
`Attachment - 3
`Attachment - 4
`Attachment - 5
`Attachment - 6
`Attachment - 7
`Attachment - 8
`Attachment - 9
`Attachment - 10
`Attachment - 11
`Attachment - 12
`
`UNITED STATES PATENT AND TRADEMARK OFFICE
`
`(cid:160) (cid:160)(cid:160)(cid:160) SERIAL NO:(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160) MARK: PRO SETTING(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) (cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160) (cid:160)
`KRISTINA M. FOUDRAY(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`HAMRE, SCHUMANN, MUELLER & LARSON, PC(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`MINNEAPOLIS, MN 55402-0902(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) APPLICANT:(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`LTD.(cid:160)(cid:160)(cid:160)(cid:160) (cid:160)(cid:160)(cid:160)(cid:160)(cid:160) CORRESPONDENT’S REFERENCE/DOCKET NO :(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)
`08279.1218US(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) CORRESPONDENT E-MAIL ADDRESS:(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`*77172946*
`
`RESPOND TO THIS ACTION:
`http://www.uspto.gov/teas/eTEASpageD.htm
`
`(cid:160)G
`
`ENERAL TRADEMARK INFORMATION:
`http://www.uspto.gov/main/trademarks.htm
`
`77/172946
`
`(cid:160)(cid:160)(cid:160) CORRESPONDENT ADDRESS:
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`PO BOX 2902
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`(cid:160) MATSUSHITA ELECTRIC CO.,
`
`mail@hsml.com
`
`OFFICE ACTION
`
`(cid:160)T
`
`O AVOID ABANDONMENT, THE OFFICE MUST RECEIVE A PROPER RESPONSE TO THIS OFFICE ACTION WITHIN 6 MONTHS
`OF THE ISSUE/MAILING DATE.
`
`(cid:160)I
`
`SSUE/MAILING DATE: 8/24/2007
`
`The assigned examining attorney has reviewed the application and preliminary amendment and determined the following:
`
`(cid:160)P
`
`rior Pending Application
`The Office records have been searched and no similar registered mark has been found that would bar registration under Trademark Act Section
`2(d), 15 U.S.C. §1052(d).(cid:160) TMEP §704.02.(cid:160) However, please be advised that a potentially conflicting mark in a prior-filed pending application
`may present a bar to registration.
`
`(cid:160)I
`
`nformation regarding pending Application Serial No. 78773333 is enclosed.(cid:160) The filing date of the referenced application precedes applicant’s
`
`(cid:160)
`

`
`filing date.(cid:160) There may be a likelihood of confusion between the two marks under Trademark Act Section 2(d), 15 U.S.C. §1052(d).(cid:160) If the
`referenced application registers, registration may be refused in this case under Section 2(d).(cid:160) 37 C.F.R. §2.83; TMEP §§1208 et seq.(cid:160) Therefore,
`upon entry of a response to this Office action, action on this case may be suspended pending final disposition of the earlier-filed application.
`
`(cid:160)I
`
`f applicant believes there is no potential conflict between this application and the earlier-filed application, then applicant may present arguments
`relevant to the issue in a response to this Office action.(cid:160) The election not to submit arguments at this time in no way limits applicant’s right to
`address this issue at a later point.
`
`(cid:160)I
`
`nformality
`Disclaimer
`Applicant must disclaim the descriptive wording “PRO SETTING” apart from the mark as shown because it merely describes a feature or
`characteristic of the goods.(cid:160) Trademark Act Section 6, 15 U.S.C. §1056; TMEP §§1213 and 1213.03(a). Please see the enclosed Internet evidence
`indicating that the wording “pro setting” generally refers to a setting or mode for television sets.
`
`(cid:160)T
`
`he computerized printing format for the Office’s Trademark Official Gazette requires a standardized format for a disclaimer.(cid:160) TMEP
`§1213.08(a)(i).(cid:160) The following is the standard format used by the Office:
`
`No claim is made to the exclusive right to use “PRO SETTING” apart from the mark as shown.
`
`(cid:160)S
`
`ee In re Owatonna Tool Co., 231 USPQ 493 (Comm’r Pats. 1983).
`
`(cid:160)T
`
`he Office can require an applicant to disclaim an unregistrable part of a mark consisting of particular wording, symbols, numbers, design
`elements or combinations thereof.(cid:160) 15 U.S.C. §1056(a).(cid:160) Under Section 2(e) of the Trademark Act, the Office can refuse registration of an entire
`mark if the entire mark is merely descriptive, deceptively misdescriptive, or primarily geographically descriptive of the goods.(cid:160) 15 U.S.C.
`§1052(e).(cid:160) Thus, the Office may require an applicant to disclaim a portion of a mark that, when used in connection with the goods or services, is
`merely descriptive, deceptively misdescriptive, primarily geographically descriptive, or otherwise unregistrable (e.g., generic).(cid:160) TMEP
`
`§1213.03(a).(cid:160)(cid:160)
`
`Failure to comply with a disclaimer requirement can result in a refusal to register the entire mark.(cid:160) TMEP §1213.01(b).
`
`(cid:160)A
`
` “disclaimer” is a statement that applicant does not claim exclusive rights to an unregistrable component of a mark. (cid:160) A disclaimer does not
`affect the appearance of the applied-for mark.
`
`(cid:160)C
`
`onclusion
`If applicant has questions about its application or needs assistance in responding to this Office action, please telephone the assigned trademark
`examining attorney directly at the number below.
`
`/Linda M. Estrada/
`Trademark Attorney, Law Office 104
`U.S. Patent & Trademark Office
`(571) 272-9298
`(571) 273-9104 Fax
`
`(cid:160)(cid:160)
`RESPOND TO THIS ACTION: If there are any questions about the Office action, please contact the assigned examining attorney. A response
`to this Office Action should be filed using the Office’s Response to Office action form available at
`http://www.uspto.gov/teas/eTEASpageD.htm.(cid:160) If notification of this Office action was received via e-mail, no response using this form may be
`filed for 72 hours after receipt of the notification.(cid:160) Do not attempt to respond by e-mail as the USPTO does not accept e-mailed responses.
`
`(cid:160)I
`
`f responding by paper mail, please include the following information: the application serial number, the mark, the filing date and the name,
`title/position, telephone number and e-mail address of the person signing the response.(cid:160) Please use the following address: Commissioner for
`Trademarks, P.O. Box 1451, Alexandria, VA 22313-1451.
`
`(cid:160)S
`
`TATUS CHECK: Check the status of the application at least once every six months from the initial filing date using the USPTO Trademark
`Applications and Registrations Retrieval (TARR) online system at http://tarr.uspto.gov.(cid:160) When conducting an online status check, print and
`maintain a copy of the complete TARR screen.(cid:160) If the status of your application has not changed for more than six months, please contact the
`assigned examining attorney.
`
`(cid:160)
`(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)
`

`
`(cid:160)
`

`
`Print: Aug 18, 200'?
`
`7B??3333
`
`DESIGN MARK
`
`Serial Number
`18173333
`
`Status
`NoTIoE oE ALLOWANCE — ISSUEU
`
`Word Marl:
`PRO
`
`Standard Character Mark
`No
`
`Type of Marl:
`TRADEMARK
`
`Register
`PRINCIPAL
`
`Mark Drawing Code
`[3] DESIGN PLUS woRUS, LETTERS ANUjoR NUMBERS
`
`Owner
`Polaroid Corporation CORPORATION DELAWARE l2E5 Main Street Waltham
`MASSACHUSETTS 02451
`
`Goodsfservices
`G & S:
`O21 O23 O26 O36 038.
`US
`IC 009.
`Class Status -- ACTIVE.
`DVD-players, mp3 players, television sets and remote controls for
`DVD—players and television sets.
`
`Disnlairrler Statement
`NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "PRO" APART FROM THE
`MARK AS SHOWN.
`
`Filing Date
`2005fl2/l4
`
`Examining Attorney
`TURNER,
`JASoN
`
`

`
`

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`Panasonic is always a name you can trust when
`oolZIng for a plasma television. The company
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`lineup along with pricing. These things were
`unveiled back at CES, but this is the first we've
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`The usual suspects are all here. Whatever you're looking for in a
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`to get a “movie theater” experience. With a mid-size screen like that the eye can't discern the difference
`between 720p and 1DE:Dp. It's nearly a useless feature to have. The set does come with the increasingly
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`For the high—end user, later in the year some premium models will be out. The 750 series will include a
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`A Pro Setting Mode lets the basic user professionally calibrate as well. Add onto that 3 HDMI connections
`and you've got yourself a beast of a television. It'll cost you though, over $5k for the SS-in model.
`Read below for a list of all Panasonics new sets:
`
`TH-SSPZTSDU Limited Distribution: 192|J><1DSDp resolution, Built-in NTSC,u"ATSC,u"QAM tuners, H.264 (movie playback]
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`June 2007 $5499.95
`TH-5DPZ?5DU Limited Distribution: 192|J><1DSDp resolution, Built-in NTSC.I"ATSC.I"QAM tuners, H.264 [movie playback)
`on SD, Studio Reference Mode, Pro Setting Mode, 3 HDMI inputs EZ-Sync, Anti-Reflective (AR) Coating, Gallery Player,
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`TH-SSPZTDDU 192D><1DSDp resolution, Built-in NTSCIATSCIQAM tuners, SD Memory Card slot, 2 HDMI inputs E2-Sync,
`Anti-Reflective (AR) Coating, Gallery Player, April 200? $4799.95
`TH-5UPZ7'00U 192U><10S0p resolution, Built-in NTSCIATSCIQAM tuners, SD Memory Card slot, HDMI inputs E2-Sync,
`New Cosmetic, Anti-Reflective EAR) Coating, Gallery Player, April 200? $3499.95
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`TH-5DF‘X?5U 1366 >< ?6El resolution, SD Memory Card slot, 2 HDMI inputs E2-Sync, Gallery Player, March 200?
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`TH-42F‘X?5U 1024 >< ?6El resolution, SD Memory Cardslot, 2 HDMI inputs E2-Sync, Gallery Player, March 200? $1599.95
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`
`in 1080p Plasma Television"
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`Sony Plasma TV Specifications
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`PLASMA DISPLAY SPECIFICATIONS
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`Screen Size
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`Brightness
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`uuuu_.u_uuu_u
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`Weight
`FCC Class
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`._n_ ._a;u
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`.-l.
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`Key Features of the Sony KDE—5EIXS955 50'' Plasma Monitor
`
`'.-'6El native resolution
`o 56'' HDTV plasma monitor, 1366 ><
`a Wldescreen 16:9 aspect ratio Plasma T\-''
`o ALiS panel technology (Alternate Lighting of Surfaces)
`a Wide 160° viewing angle
`0 High-contrast screen with double anti-refiective coating
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`a 1EI1—channel NTSC tuner
`o Twin view PIP (spllt—screen)
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`o SRS TruSurround For enhanced 2-speaker sound
`a Multibrand remote control
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`0 6 AN inputs, including:
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`3 S—video (2 rear, 1 side)
`2 HD—compatible rear—panel component video
`1 rear—panel HDMI input with HDCP copy protection
`a 2 RF inputs for antenna/cable
`o Enhanced Memory Stick slot (JPEG/MP3 playback)
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`O O O O
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`SONY PLASMA TECHNOLOGY
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`WEGA Engine System Plasma TV Sony's unique WEGA Engine system solution optimizes the potential of Grand WEGA to achieve high
`picture quality. Various signals such as RF standard definition broadcasts, composite video, component video, high definition video
`(interlaced or progressive) and even Memory Stick images benefit from this process. The WEGA Engine system converts all signals into
`the digital domain and applies an entire system of processes. The result? Better resolution and sharpness, higher contrast,
`less digital
`noise, and greater picture dimension.
`
`Cinemotion Reverse 3-2 Pulldown Technology preserves the integrity of movie film frames to create great images.
`
`

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`MID—}-{ Multi Image Driver Circuitry is specially designed for fixed pixel displays. It performs two major functions scaling all incoming
`standard and high definition signals to the configuration of the panel without degrading signal quality, and providing unique Twin-View
`scalable picture-and-picture features once impossible for fixed pixel displays. Watch SD and HD on the same screen at the same time.
`
`line doublers, the DRC Multifunction feature replaces the
`DRC (Digital Reality Creation) Mu|tiFunction Circuitry Unlike conventional,
`signal’s NTSC waveform with the near-HD equivalent by digital mapping processing. The DRC Palette option lets you customize the level
`of detail (Reality) and smoothness (Clarity) to create up to three custom palettes.
`
`CONVENIENCE FEATURES
`
`Integrated ATSC Tuner for HDTV allows the reception of local, off-air digital broadcasts providing the viewing of free,
`definition network programming without the addition of a set top box or a monthly fee.
`
`true high-
`
`Digital Cable Ready with Cab|eCARD Slot A set of hardware specifications that are defined to include a removable security module,
`which separates the cable operator's proprietary conditional access system from the retail digital cable device,
`to enable portability of
`l.l|l:.‘
`llU‘_-l. Lu ULl|l:.‘l cable iieLwurks.
`
`Memory Stick Media Enhanced Playback allows you to view digital photos (JPEG) and movies (MPEG1) and mix in MP3 music from your
`Memory Stick media on your LCD projection TV.
`
`High Contrast Protective Screen
`This television has a screen with a scratch—resistant dark tint surface that increases black level, resulting in brilliant colors.
`
`Double Anti—RefIeI::ti-ve Coating
`This treatment is applied to the high—contrast screen so pictures remain vivid and contrast remains rich and vibrant.
`double anti—refiective coating eliminates glare from room lights.
`
`In addition, the
`
`Freeze Function
`
`This function allows you to temporarily capture a program's picture. The TV switches to Twin View mode and displays the "frozen"
`picture on the right, while the current program continues on the left. This function only works in normal view mode;
`if you are in Twin
`View mode already,
`it will not work.
`
`Faverite Channel
`
`This feature allows you to store and quickly access 16 of your favorite channels.
`
`Uirlen Mnde
`
`You can select Vivid, Standard, or Pro. The Vivid setting enhances picture contrast and sharpness. The Standard setting displays a
`standard picture for normal viewing environments. The Pro setting displays a picture with minimum enhancements.
`
`Wide Screen Modes
`
`

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`wide Screen Modes
`
`You can select a default screen mode to use for 4:3 sources. While watching a channel, you can use the Wide Mode button to cycle
`through the wide screen modes. If the 4:3 Default is set to anything but Off, the wide screen mode setting changes only for the current
`channel. When you change channels,
`the wide mode is automatically replaced with the 4:3 Default setting. You can choose from the
`following screen wide screen mode options:
`
`a Wide Zoom: select to enlarge the 4:3 size picture, while the upper and lower parts of the picture are condensed to fit the 16:9
`screen
`
`a Normal: returns the 4:3 picture to normal mode
`a Full: enlarges the 4:3 picture horizontally only to fill the wide screen
`a Zoom: enlarges the 4:3 picture horizontally and yertically to an equal aspect ratio that fills the 16:9 screen
`
`Vurliual Center
`
`This feature allows you to moye the position of the picture up and down in the window.
`
`Vertical Size
`This feature allows you to adjust the vertical size of the picture.
`
`Steady Sound
`This feature stabilizes the yolume leyel, preyenting unwanted blasts of sound during commercials.
`
`Sleep Timer
`The sleep timer switches the television off after a specified amount of time. The sleep timer can be set to 15, 3D, 45, 6D, or SID minutes.
`
`Timers
`
`This unit has two timers that can be set by day, time, duration, and channel.
`
`Multibrand Remote
`including
`The supplied remote is pre—programmed to operate this Linit and a number of functions on other brands of A/\,-' components,
`VCRs, DVD players, cable boxes, and satellite receiyers.
`In addition, the remote can control certain Sony AV receivers and 5.1 DVD AV
`systems.
`
`AUDIO SYSTEM FEATURES
`
`S—Master 1—Bit Digital Amplifier Deliyers superb clear dialog and reproduces the original sound quality while minimizing any sound
`fragmentation orjitter noise.
`
`Sound Effects
`
`To enhance the sound, you can select TruSurround, which adds a three—dimensional sound to stereo programs, or Simulated, which adds
`a surround—like effect to mono—channel programs. The sound effects can be turned off.
`
`

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`Audio Out
`
`The TV has a rear—pane| audio output, which consists of left and right RCA audio jacks. Using the menu, you can select one of the
`following audio out settings: Fixed or Variable.
`
`Suhwoofer Output
`The subwoofer RCA_1acl< allows you to add a powered subwoofer to this display.
`
`TERMINALS AND CONNECTIONS
`
`industry—supported, uncompressed, all—digital audio/video
`the first
`is
`HDMI Interface (High—Definition Multimedia Interface) HDMI
`interface. HDMI provides an interface between any audio/video source, such as a set—top box, DVD player, and AN receiver and an
`audio and/or video monitor, such as a digital television (DTV).
`
`Component Video Inputs
`The component video inputs will accept 1DElDi, ?2Dp, 480p and 480i signals.
`
`— using nur rehnmrnenrlerl reseller finrler.
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`Enierlo Wln a Sharp LCD TD‘
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`0 Sony PFM5DCl 5D Plasma.T'v' Review
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`a Sony PFM4-2E.2U 42 Plasma TV Review - 2 Customer Reviews‘
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`a Sony PFM42V1 42" Plasma TV Review
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`Shop Online
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`Plasma TV Buying Guide Home
`How To Buy A Plasma TV in 10 Easy Stegs
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`(Irv H“ E;
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`

`
`To:
`
`Subject:
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`Sent:
`
`Sent As:
`
`Attachments:
`
`MATSUSHITA ELECTRIC CO., LTD. (mail@hsml.com)
`
`TRADEMARK APPLICATION NO. 77172946 - PRO SETTING - 08279.1218US
`
`8/24/2007 5:01:37 PM
`
`ECOM104@USPTO.GOV
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) (cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`(cid:160)P
`
`IMPORTANT NOTICE
`USPTO OFFICE ACTION HAS ISSUED ON 8/24/2007 FOR
`APPLICATION SERIAL NO. 77172946
`
`lease follow the instructions below to continue the prosecution of your application:
`
`ACTION:
`OFFICE
`VIEW
`link
`this
`on
`Click
`http://portal.uspto.gov/external/portal/tow?DDA=Y&serial_number=77172946&doc_type=OOA&mail_date=20070824 (or
`copy and
`paste this URL into the address field of your browser), or visit http://portal.uspto.gov/external/portal/tow and enter the application serial
`number to access the Office action.
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`(cid:160)P
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`LEASE NOTE: The(cid:160)Office action may not be(cid:160)immediately available but will be(cid:160)viewable within(cid:160)24 hours of this notification.
`
`(cid:160)R
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`ESPONSE(cid:160)MAY BE REQUIRED: You should carefully review the Office action to determine (1) if a response is required; (2) how to
`respond; and (3) the applicable response time period. Your response deadline will be calculated from 8/24/2007.
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`o NOT hit “Reply” to this e-mail notification, or otherwise attempt to e-mail your response, as the USPTO does NOT accept e-mailed
`responses.(cid:160) Instead, the USPTO recommends that you respond online using the Trademark Electronic Application System response form
`at http://www.uspto.gov/teas/eTEASpageD.htm.
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`(cid:160)H
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`TDR@uspto.gov.(cid:160) Please contact the assigned examining attorney with questions about the Office action.(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) WARNING
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`1. The USPTO will NOT send a separate e-mail with the Office action attached.
`
`(cid:160)2
`
`. Failure to file any required response by the applicable deadline will result in the ABANDONMENT of your
`application.
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`(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)