To:
`
`Subject:
`
`Sent:
`
`Sent As:
`
`Attachments:
`
`MATSUSHITA ELECTRIC INDUSTRIAL CO., LTD. (tmefs@LSLLP.com)
`
`TRADEMARK APPLICATION NO. 77461808 - AVCCAM - 13377
`
`7/2/2008 3:10:35 PM
`
`ECOM107@USPTO.GOV
`
`Attachment - 1
`Attachment - 2
`Attachment - 3
`Attachment - 4
`Attachment - 5
`Attachment - 6
`Attachment - 7
`Attachment - 8
`Attachment - 9
`Attachment - 10
`
`UNITED STATES PATENT AND TRADEMARK OFFICE
`
`77/461808
`
`*77461808*
`
`RESPOND TO THIS ACTION:
`http://www.uspto.gov/teas/eTEASpageD.htm
`
`(cid:160)G
`
`ENERAL TRADEMARK INFORMATION:
`http://www.uspto.gov/main/trademarks.htm
`
`(cid:160)(cid:160)(cid:160) CORRESPONDENT ADDRESS:
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`HOWARD N. ARONSON(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`LACKENBACH SIEGEL LLP(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`1 CHASE RD
`SCARSDALE, NY 10583-4156
`
`(cid:160) (cid:160)(cid:160)(cid:160) SERIAL NO:(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160) MARK: AVCCAM(cid:160)(cid:160) (cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160) (cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) APPLICANT:(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`INDUSTRIAL CO., LTD.(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) (cid:160)(cid:160)(cid:160)(cid:160)(cid:160) CORRESPONDENT’S REFERENCE/DOCKET NO :(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)
`13377(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) CORRESPONDENT E-MAIL ADDRESS:(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`(cid:160) MATSUSHITA ELECTRIC
`
`tmefs@LSLLP.com
`
`OFFICE ACTION
`
`(cid:160)T
`
`O AVOID ABANDONMENT, THE OFFICE MUST RECEIVE A PROPER RESPONSE TO THIS OFFICE ACTION WITHIN 6 MONTHS
`OF THE ISSUE/MAILING DATE.
`
`(cid:160)I
`
`SSUE/MAILING DATE: 7/2/2008
`
`The referenced application has been reviewed by the assigned trademark-examining attorney.(cid:160) Applicant must respond timely and completely to
`the issue(s) below.(cid:160) 15 U.S.C. §1062(b); 37 C.F.R. §§2.62, 2.65(a); TMEP §§711, 718.03.
`
`(cid:160)S
`
`EARCH
`
`(cid:160) T
`
`he Office records have been searched and there are no similar registered or pending marks that would bar registration under Trademark Act
`Section 2(d), 15 U.S.C. §1052(d). TMEP §704.02.
`
`SECTION 2(e)(1) REFUSAL – MERELY DESCRIPTIVE
`
`(cid:160)
`(cid:160)
`

`
`Registration is refused because the applied-for mark merely describes a feature of applicant’s goods. (cid:160) Trademark Act Section 2(e)(1), 15 U.S.C.
`§1052(e)(1); see TMEP §§1209.01(b), 1209.03 et seq.
`A mark is merely descriptive if it describes an ingredient, quality, characteristic, function, feature, purpose or use of the specified goods and/or
`services.(cid:160) TMEP §1209.01(b); see In re Steelbuilding.com, 415 F.3d 1293, 1297, 75 USPQ2d 1420, 1421 (Fed. Cir. 2005); In re Gyulay, 820
`F.2d 1216, 1217-18, 3 USPQ2d 1009, 1010 (Fed. Cir. 1987).(cid:160) Moreover, a mark that identifies a group of users to whom an applicant directs its
`goods and/or services is also merely descriptive.(cid:160) TMEP §1209.03(i); see In re Planalytics, Inc., 70 USPQ2d 1453, 1454 (TTAB
`2004). Here, the applicant proposes the mark “ AVCCAM” for “Memory card camera-recorders, memory card recorders, memory card portable
`recorders.” The acronym AVC refers to “advanced video coding.” (cid:160) (See attached dictionary definitions.)(cid:160) The language AVC or “advanced
`video coding” describes the applicant’s goods because they function using AVC standards or are used with goods incorporating AVC standards.
`The term “CAM” is short for camera. The obvious and apparent meaning is that applicant’s goods involve a camera that incorporates or uses
`AVC standards. As described by applicant’s own webpage the applicants “ camcorder utilizes AVCHD, the industry’s newest
`(cid:160) long GOP
`compression standard based on MPEG-4 AVC/H.264 high profile encoding.” Therefore, the proposed mark is merely descriptive of a feature of
`applicant’s goods and registration on the Principal Register must be refused under Trademark Act Section 2(e)(1).
`Although the trademark-examining attorney has refused registration, applicant may respond to the refusal to register by submitting evidence and
`arguments in support of registration.
`
`(cid:160)I
`
`f the applicant chooses to respond to the refusal to register, the applicant must also respond to the following requirements.
`
`(cid:160)S
`
`ignificance Inquiry
`
`Applicant must explain whether “AVCCAM” has any meaning or significance in the industry in which the goods and/or services are
`manufactured/provided, or if such wording is a “term of art” within applicant’s industry.
`(cid:160) Applicant must also explain whether this wording
`identifies a geographic place, or has a meaning in a foreign language.(cid:160) See 37 C.F.R. §2.61(b); TMEP §814.
`
`(cid:160)F
`
`ailure to respond to this request for information can be grounds for refusing registration.(cid:160) See In re DTI P’ship LLP , 67 USPQ2d 1699, 1701
`(TTAB 2003); TMEP §814.
`
`(cid:160)I
`
`f applicant has questions about its application or needs assistance in responding to this Office action, please telephone the assigned trademark-
`examining attorney.
`
`/ekajubi/
`Elizabeth N. Kajubi
`Trademark Examining Attorney
`United States Patent & Trademark Office
`Law Office 107
`(571) 272-2727
`
`(cid:160)(cid:160)
`RESPOND TO THIS ACTION:(cid:160)Applicant should file a response to this Office action(cid:160)online using the form at
`http://www.uspto.gov/teas/eTEASpageD.htm, waiting 48-72 hours if applicant received notification of the Office action via e-mail.(cid:160)(cid:160)For
`technical assistance with the form, please e-mail TEAS@uspto.gov.(cid:160) For(cid:160)questions about the Office action itself, please contact the assigned
`examining attorney.(cid:160)(cid:160) Do not respond to this Office action by e-mail;(cid:160)the USPTO does not accept e-mailed responses .
`
`(cid:160)I
`
`f responding by paper mail, please include the following information: the application serial number, the mark, the filing date and the name,
`title/position, telephone number and e-mail address of the person signing the response.(cid:160) Please use the following address: Commissioner for
`Trademarks, P.O. Box 1451, Alexandria, VA 22313-1451.
`
`(cid:160)S
`
`TATUS CHECK: Check the status of the application at least once every six months from the initial filing date using the USPTO Trademark
`Applications and Registrations Retrieval (TARR) online system at http://tarr.uspto.gov.(cid:160) When conducting an online status check, print and
`maintain a copy of the complete TARR screen.(cid:160) If the status of your application has not changed for more than six months, please contact the
`assigned examining attorney.
`
`(cid:160)
`(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`

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`Home ‘:9 Mobile Computing Definitions - Cam
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`DEFINITION -1’! cam, homecam, or
`Web-cam is a video camera, usually
`attached directly to a computer, whose
`current or latest image is req uestable
`from a Web she. A live cam is one that
`is contsritialiy providing new images that
`are transmitted in rapid succession or,
`in some cases. in streaming video.
`-Sites with live cams sometimes embed
`them as E applets in Web pages.
`Cams have caught on; there are now
`{we estimate} several thousand sites
`with cams. The first cams were
`positioned mairily on fish tanks and
`coffee machines, Many oftoda'y's live
`cams are on se)(—orierit.ed sites. For
`travel promotion, trafiic i|"lf0|'t'I’1&ti0|'I, and the rerriote visualization of any
`orig oing event that's interesting, web-cams seem like an exciting possibility
`that will become more common as users get access to more bandwidth.
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`cam
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`short for: camera, a.k.a. Webcam or Web cam
`T
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`An inexpensive. simple video camera that sits on top of or next to your computer monitor. it is designed to send live
`and recorded video as well as still pictures over the Net to one or more users. It can also be a digital camera placed
`somewhere, anywhere, in the world, streaming video to a Web site {or other portable device} so that users -can see
`live footage ofcertain events. The "cam" suffix can be applied to many words to describe specialized cameras, such
`as "a nannycam," which is used inside a home to monitor a babysittefs activities.
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`Panasonic ideas for life
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`Close this Ir.iir1clo1r.r
`Qrint this gage
`
`PANASONIC ANNOUNCES SOLlD-STATE AG-HMC15l}
`PROFESSHJNAL AVCHD 1080 HANDHELD CAMCORDER
`
`"" Next Generation, Affordable HD Handheld Offers SD Card Recording, Three
`1‘}3”CCDs, Enhanced Quality Recording Made, 1030 and 720 with 24p "'
`
`Please Click photo for l1i—re5 version
`
`LAS VEGAS, NV {April 13, 2098} — Here at NAB
`2008. Panasonic added apowerful, new
`camcorderto its AVCCAM professional line —the
`handheld AG-Hl\ilC‘l5[J. Building on the
`phenomenal success of the highly popular DV
`tape based. standard definition AG—D'v')(‘lUU
`camcorder. the affordable HMC150 blends
`professional 1080 and T20 HD production
`capabilities and enhanced quality recording [at
`average 21 Mbps!’ Max 2r1Mbps) with the
`simplicity and familiarity of SD card. digital still
`
`camera worlcfiow.
`
`With an exciting range of professiona|—level
`features and a sleek. compact design, the HMC150 can record hours of high—quality 1080 and T20 HD
`images onto solid-state SD and SDHC memory cards, at lower bit rates than current HDV compression
`formats. This new model offers an enhanced quality mode at average 21 Mbps {Max 24Pu"lbps} that
`long
`moves quality up even further. The AG—Hl\u"|C‘l5EJ camcorder utilizes AVCHD. the industry's newest
`GOP compression standard based on MPEG-4. AVCi'H.264 high profile encoding [the same as E!|u—ray
`HD players}. AVCHD provides a near doubling of bandwidth efficiency and improved video performance
`over the older MPEG-2 compression used in HDV formats and standard definition DVD players. AVCHD
`high definition recordings loolc clean and clear. even during fast motion. reducing the image degradation
`ordropout associated with HDV.
`
`Highest-Quality, Full HD Recording
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`
`

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`
`Designed to be used in a variety of budget conscious production applications. the HMCl5G records
`stunning high definition in four recording modes — PH mode (average 21 liilbpslllilax 2-illvlbps), HA rriode
`(apprr:-)c.li’ Mbps), HG rnode (approx.l3 llllbps) and HE mode (approx. 6 llilbps}. It captures full
`horizontal resolution 192i]-xlllfifl images at its PH, HA and HG recording modes. The camera can also
`be set to cmture 128-:lxi’2IEl images at P11 mode. At its 6 Mbps record mode, It captures 14-wxllllill HU
`images for extended HD recording at its lowest bit rate. The l-ll'l.IlC15tl supports a range of HD forrriats.
`including ‘lt}80i"2al-p, ‘lG8Gu"6fli and T2(}.’6'0p.
`
`This rriaixlstrearri, gxoduutizxi-lerrel camera features native 16.9 gxugiressiue 115*‘ 3-CED irriagers.
`enhanced by a high-perfo-rrning digital signal processor with 1:‘-l»-bit ND conversion and 19-bit processing.
`its 13)! Leica Dicornazr zoom lens olfers a 28mm (35mm equivalent) wide~angle setting (the widest in its
`class), a 'i"2rnm diarrieter. and a cam—driven rnanual zoom. The HMC150 provides auto or manual
`operation offocus and iris. and atrtornatic optical image stabilizatiori (CI.l.S.:| to ensure stable, smooth
`and precise shooting. ll also features a range of selectable gaanrna functions including Cine-like garrima,
`rnal-ting it well suited for cinerna-like video production.
`
`F'x1ra.l orig R'e¢:nrr‘I Times
`
`With the HMC159. vide-ographers can capitalize on the cost adveritagaes, reliability, and widespread
`availability of SD and SDI-lC memory cards. Using just one 32GB flit} card. users can record three
`hours ofhill pixel 1920x1030 video and audio at PH mode, four hours at HA mode and 5.3 hours at HG
`mode. In the HE mode. the camera can record up to 12 hours of l-latlbcllllill HD content — all on a single
`32GB SDHC cad. Panasonic also olfers a vauiety of other SD and SDI-l-3 card sizes with Class 6
`performance including 16GB. 81GB, -l.GB. 2GB and 1638.
`
`Easy HD Playback one a Growing Number of llifiordahle ConsI.In1er Players
`
`Content shot on the HllilC‘l5{l can be played back directly on a L-ride range of widescreen fiat panel
`displays. and front and rear-screen projectors. directly liom the camera. Unlike HDV tapes, SD cards
`'Il'.'lIl’! HD content can be inserted into and played back on a growing number or alfordab-le playback
`devices including Blu-ray players (like Panasonic's DMP-BDBU). the Sony PlayStation 3. and some new
`Panasonic plasma displays as well as cornputers with an SD card slot using applications that play
`AVCHD files. Using NLE soltware, content can also be edited and rendered in various formats and
`delivered on a viride range of media. Currently, AVCHD is supported by over 30 corrrpanies and
`implemented in numerous carnc-orders. NLE systems and consumer HD playbacl-c devices.
`
`Prmsionals can instantly transfer content from the HllilC15(t camcorder to Mac or PC computers with
`an SD.l'SDl-lC card reader or by connecting the carncnrder directly via. its USE 211 interface. Other
`standard interfaces on the camera include HDMI out, component out (mini D terminal}, composite out.
`remote jacks for zoom. focus iris and statlstop functions. The cameras 3.5-inch LCD monitor displays
`content in thumbnail images for quicl-C viewing.
`
`

`
`httpzflit-riri-'ivir2.panasonic.comfwebappfwcsfstoresfservletfprlirlode|Detai|?store|I:|=1 1301&cata|oq|d=13251&item|d=239EEE&
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`D.7'r"D2i"2DDEl 02:55:44 PM
`
`The HMC15l}‘s professional audio connections include IILR two—channel audio input (et8V pi:-aaritorn
`power) with nricfline select. rnaiuai two—channel audio ievel ‘JR and RCA audio out jacks. fire camera
`olfers wavéorrn monitor display and an array of recording functions including tirrieidate stamp. pie
`record. shot marker. Index. time codefuser bits and metadata.
`
`Panasonic's AVCCAM camcorder lineup brings the benefits ofs-olid—state recording to budget-
`conscious professionals. Like digital still plroto-grapiiy. recording onto SD.'SDHC cards olfer a fast aid
`simple, fileha-sed woridlow In.-ith u|tra—reliaa:Ile performarice and resistance to shock. vibration and
`eadxerrre ternperatures and weather. SD and SDHC rnernory cards are inexpensive and widely available
`and can be reused repeatedly. Since AVCHD records video as digital data files, content can he
`transfierred and stored on afiridable. iiigi'i—capacity hard disk drives {HUD} and optical storage media and
`trarisfierred to future storage media as technology advances.
`
`The HMC15fl wiil be available this fall at a suggested list price under $4.500.
`
`About Panasonii: Broadcast
`
`Panasonic Broadcast 8. Television Systems Co. is a leading supplier of inroadcast and professional
`video products and systems. Panasonic Broadcast is a unit cornpany of Panasonic Corporation of
`North America. The cornpary is the Nottli American headquarters of Ililatsuslrita Electric Industrial Co.,
`Ltd. (NYSE: MC) ofjapan, and the hub of its U.S. marketing, sales. service and RED operations. For
`more irrfoiniatiori on Panasoriic Broadcast products. access the cornpaiy's web site at
`Im.irw.pan.asoni{:.oomihroad-cast.
`
`EDITORIAL CONTACTS:
`
`Stacy Moore
`(2G1}392—al-158
`n1ooresl;@pariasonic.i:'.om
`
`_ 39 _
`
`-ox
`
`Pat Larrih
`(518)692-8150
`patalant:i@aol.corn
`
`Ciase this wi'rIcI131Ar
`
`link this 19::
`
` Copyrlghtfilllla Panasonic Corporation of Nortli America. All rights reserved.
`“""‘ See Online Privacy Staternent “*‘
`
`

`
`To:
`
`Subject:
`
`Sent:
`
`Sent As:
`
`Attachments:
`
`MATSUSHITA ELECTRIC INDUSTRIAL CO., LTD. (tmefs@LSLLP.com)
`
`TRADEMARK APPLICATION NO. 77461808 - AVCCAM - 13377
`
`7/2/2008 3:10:37 PM
`
`ECOM107@USPTO.GOV
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) (cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`(cid:160)P
`
`IMPORTANT NOTICE
`USPTO OFFICE ACTION HAS ISSUED ON 7/2/2008 FOR
`APPLICATION SERIAL NO. 77461808
`
`lease follow the instructions below to continue the prosecution of your application:
`
`ACTION:
`OFFICE
`VIEW
`link
`this
`on
`Click
`http://tmportal.uspto.gov/external/portal/tow?DDA=Y&serial_number=77461808&doc_type=OOA&mail_date=20080702 (or copy and
`paste this URL into the address field of your browser), or visit http://tmportal.uspto.gov/external/portal/tow and enter the application
`serial number to access the Office action.
`
`(cid:160)P
`
`LEASE NOTE: The(cid:160)Office action may not be(cid:160)immediately available but will be(cid:160)viewable within(cid:160)24 hours of this notification.
`
`(cid:160)R
`
`ESPONSE(cid:160)MAY BE REQUIRED: You should carefully review the Office action to determine (1) if a response is required; (2) how to
`respond; and (3) the applicable response time period. Your response deadline will be calculated from 7/2/2008.
`
`(cid:160)D
`
`o NOT hit “Reply” to this e-mail notification, or otherwise attempt to e-mail your response, as the USPTO does NOT accept e-mailed
`responses.(cid:160) Instead, the USPTO recommends that you respond online using the Trademark Electronic Application System response form
`at http://www.uspto.gov/teas/eTEASpageD.htm.
`
`(cid:160)H
`
`ELP: For technical assistance in accessing the Office action, please e-mail
`
`TDR@uspto.gov.(cid:160) Please contact the assigned examining attorney with questions about the Office action.(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) WARNING
`
`1. The USPTO will NOT send a separate e-mail with the Office action attached.
`
`(cid:160)2
`
`. Failure to file any required response by the applicable deadline will result in the ABANDONMENT of your
`application.
`
`(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)