To:
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`Subject:
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`Sent:
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`Sent As:
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`Attachments:
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`Panasonic Corporation of North America (ptodocket@arelaw.com)
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`U.S. TRADEMARK APPLICATION NO. 77633078 - TECHNOLOGY - 55210/642
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`7/2/09 1:27:44 PM
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`ECOM113@USPTO.GOV
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`Attachment - 1
`Attachment - 2
`Attachment - 3
`Attachment - 4
`Attachment - 5
`Attachment - 6
`Attachment - 7
`Attachment - 8
`Attachment - 9
`Attachment - 10
`Attachment - 11
`Attachment - 12
`Attachment - 13
`Attachment - 14
`Attachment - 15
`Attachment - 16
`Attachment - 17
`Attachment - 18
`Attachment - 19
`Attachment - 20
`Attachment - 21
`Attachment - 22
`Attachment - 23
`Attachment - 24
`
`UNITED STATES PATENT AND TRADEMARK OFFICE
`
`(cid:160) (cid:160)(cid:160)(cid:160) SERIAL NO:(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160) MARK: TECHNOLOGY(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) (cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160) (cid:160)
`MORTON AMSTER, ESQ.(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`AMSTER, ROTHSTEIN & EBENSTEIN LLP(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`NEW YORK, NY 10016-1301(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) APPLICANT:(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`America(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) (cid:160)(cid:160)(cid:160)(cid:160)(cid:160) CORRESPONDENT’S REFERENCE/DOCKET NO :(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)
`55210/642(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) CORRESPONDENT E-MAIL ADDRESS:(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`(cid:160) Panasonic Corporation of North
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`ptodocket@arelaw.com
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`*77633078*
`
`RESPOND TO THIS ACTION:
`http://www.uspto.gov/teas/eTEASpageD.htm
`
`(cid:160)G
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`ENERAL TRADEMARK INFORMATION:
`http://www.uspto.gov/main/trademarks.htm
`
`77/633078
`
`(cid:160)(cid:160)(cid:160) CORRESPONDENT ADDRESS:
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`90 PARK AVE
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`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`

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`OFFICE ACTION
`
`(cid:160)T
`
`O AVOID ABANDONMENT, THE OFFICE MUST RECEIVE A PROPER RESPONSE TO THIS OFFICE ACTION WITHIN 6 MONTHS
`OF THE ISSUE/MAILING DATE.
`
`(cid:160)I
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`SSUE/MAILING DATE: 7/2/2009
`
`(cid:160)T
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`(cid:160)(cid:160)
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`HIS IS A FINAL ACTION.
`
`This letter responds to the applicant’s communication filed on June 16, 2009.
`
`(cid:160)T
`
`he following requirement(s) has been satisfied:(cid:160) Identification of Goods Requirements.(cid:160) TMEP §§713.02, 714.04. However, the refusal under
`Trademark Act Section 2(e)(1) is now made FINAL for the reasons set forth below.(cid:160) See 15 U.S.C. §1052(e)(1); 37 C.F.R. §2.64(a).(cid:160) In addition,
`the following requirement(s) are now made FINAL:(cid:160) 1) Request for Information
`
`(cid:160)F
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`inal Refusal
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`(cid:160)D
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`ESCRIPTIVE REFUSAL
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`(cid:160)T
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`he applicant has applied for registration of the mark “TECHNOLOGY with the letters “e,” “c” and “o” in green for “clothes washing
`machines and vacuum cleaners.” Registration was refused on the basis that the proposed mark describes the features of the applicant’s goods. In
`support of the refusal, the examining attorney attached a dictionary definition and excerpts of articles from the Lexis/Nexis® database. The
`examining attorney has considered the applicant’s arguments carefully but has found them unpersuasive. For the reasons set forth below, the
`refusal under Section 2(e)(1) is maintained and made FINAL.
`
`(cid:160)A
`
`s noted in the initial refusal, a mark is merely descriptive under Trademark Act Section 2(e)(1), 15 U.S.C. §1052(e)(1), if it describes an
`ingredient, quality, characteristic, function, feature, purpose or use of the relevant goods and/or services.(cid:160) In re Gyulay, 820 F.2d 1216, 3
`USPQ2d 1009 (Fed. Cir. 1987);(cid:160) In re Bed & Breakfast Registry, 791 F.2d 157, 229 USPQ 818 (Fed. Cir. 1986); In re MetPath Inc., 223 USPQ
`88 (TTAB 1984); In re Bright-Crest, Ltd., 204 USPQ 591 (TTAB 1979); TMEP §1209.01(b).(cid:160) A mark that describes an intended user of a
`product or service is also merely descriptive within the meaning of Section 2(e)(1).(cid:160) Hunter Publishing Co. v. Caulfield Publishing Ltd., 1
`USPQ2d 1996 (TTAB 1986); In re Camel Mfg. Co., Inc., 222 USPQ 1031 (TTAB 1984); In re Gentex Corp., 151 USPQ 435 (TTAB 1966).
`
`(cid:160)T
`
`he determination of whether a mark is merely descriptive is considered in relation to the identified goods and/or services, not in the abstract.(cid:160) In
`re Polo International Inc., 51 USPQ2d 1061 (TTAB 1999) (Board found that DOC in DOC-CONTROL would be understood to refer to the
`“documents” managed by applicant’s software, not “doctor” as shown in dictionary definition);
`In re Digital Research Inc., 4 USPQ2d 1242
`(TTAB 1987) (CONCURRENT PC-DOS found merely descriptive of “computer programs recorded on disk;” it is unnecessary that programs
`actually run “concurrently,” as long as relevant trade clearly uses the denomination “concurrent” as a descriptor of this particular type of
`operating system); In re Venture Lending Associates, 226 USPQ 285 (TTAB 1985); In re American Greetings Corp., 226 USPQ 365, 366
`(TTAB 1985) (“Whether consumers could guess what the product is from consideration of the mark alone is not the test”); TMEP §1209.01(b).
`
`(cid:160)T
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`he applicant has applied for registration of the mark “TECHNOLOGY with the letters “e,” “c” and “o” in green for “clothes washing
`machines and vacuum cleaners.”
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`(cid:160)T
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`he mark may be interpreted in two ways, both of which are descriptive of the goods under Section 2(e)(1) of the Act. The first interpretation of
`the mark is simply as the word “technology.” The word “technology” is defined as “1) the scientific method and material used to achieve a
`commercial or industrial objective; 2) electronic or digital products and systems considered as a group: a store specializing in office technology.”
`The mark is descriptive of the goods because the goods incorporate different types of technology and are themselves different types of
`technology. Please refer to the dictionary definition and attached excerpts from the Lexis/Nexis® database as evidence that the goods at issue are
`technology products and feature technology.
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`(cid:160)T
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`he second interpretation of the mark is “ECO TECHNOLOGY” or “ECOTECHNOLOGY.” The attached websites from the Internet as well as
`the excerpted Lexis/Nexis® articles contained in the first Office action show that eco technology refers to electronics products that are more
`environmentally friendly. Applicant’s goods are eco technology products because they use less power or solar power, are easier to recycle or are
`made of materials or processes that are environmentally friendly. Please refer to the attachment of applicant’s website that uses the mark to
`describe how its products are made from old, discarded appliances and are made from materials that are easier to recycle.
`
`(cid:160)A
`
`pplicant has submitted a disclaimer of the word “technology.” An entire mark may not be disclaimed. If a mark is not registrable as a whole, a
`disclaimer will not make it registrable. There must be something in the combination of elements in the mark, or something of sufficient substance
`or distinctiveness over and above the matter being disclaimed, that would make the composite registrable. See In re Anchor Hocking Corp., 223
`USPQ 85 (TTAB 1984); Ex parte Ste. Pierre Smirnoff Fls, Inc., 102 USPQ 415 (Comm’r Pats. 1954). As discussed above, both interpretations
`
`

`
`of the mark are descriptive and a disclaimer of the word “technology” does not make the mark registrable.
`
`(cid:160)C
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`onclusion
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`(cid:160)T
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`he proposed mark is merely descriptive of the applicant’s goods under Section 2(e)(1) of the Trademark Act. Registration of the proposed mark
`is refused.
`
`(cid:160)A
`
`dvisory
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`(cid:160)A
`
` mark in an application under Trademark Act Section 1(b) is not eligible for registration on the Supplemental Register until an acceptable
`amendment to allege use under 37 C.F.R. §2.76 has been filed.(cid:160) 37 C.F.R. §§2.47(d), 2.75(b); TMEP §§815.02, 1102.03.(cid:160) When a Section 1(b)
`application is successfully amended to the Supplemental Register, the effective filing date of the application will be the date on which applicant
`met the minimum filing requirements of 37 C.F.R. §2.76(e) for the amendment to allege use.(cid:160) 37 C.F.R. §2.75(b); TMEP §§816.02, 1102.03.
`
`(cid:160)I
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`NFORMALITIES
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`(cid:160)R
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`EQUEST FOR INFORMATION
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`(cid:160)A
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`pplicant must explain whether “ECO TECHNOLOGY” or “ECOTECHNOLOGY” has any meaning or significance in the industry in which
`the goods and/or services are manufactured/provided, or if such wording is a “term of art” within applicant’s industry.
`(cid:160) Applicant must also
`explain whether this wording identifies a geographic place.(cid:160) See 37 C.F.R. §2.61(b); TMEP §814.
`
`(cid:160)F
`
`urther, applicant must provide additional information about this wording to enable proper examination of the application.(cid:160) Specifically,
`applicant must respond to the following questions: (cid:160) 1) Are the goods made from recycled materials or recycled goods? 2) Are the goods made
`from materials that are easier to recycle?
`
`(cid:160)F
`
`ailure to respond to this request for information can be grounds for refusing registration.(cid:160) See In re DTI P’ship LLP , 67 USPQ2d 1699, 1701
`(TTAB 2003); TMEP §814.
`
`(cid:160)A
`
`pplicant’s Response
`
`(cid:160)I
`
`f applicant fails to respond to this final action within six months of the mailing date, the application will be abandoned.(cid:160) 15 U.S.C. §1062(b); 37
`
`C.F.R. §2.65(a).(cid:160) Applicant may respond to this final action by:(cid:160)(cid:160)
`
`(1)(cid:160) submitting a response that fully satisfies all outstanding requirements, if feasible (37 C.F.R. §2.64(a)); and/or
`(2)(cid:160) filing an appeal to the Trademark Trial and Appeal Board, with an appeal fee of $100 per class (37 C.F.R. §§2.6(a)(18) and 2.64(a);
`TMEP §§715.01 and 1501 et seq.; TBMP Chapter 1200).
`
`(cid:160)I
`
`n certain circumstances, a petition to the Director may be filed to review a final action that is limited to procedural issues, pursuant to 37 C.F.R.
`§2.63(b)(2).(cid:160) 37 C.F.R. §2.64(a).(cid:160) See 37 C.F.R. §2.146(b), TMEP §1704, and TBMP Chapter 1201.05 for an explanation of petitionable matter.(cid:160)
`The petition fee is $100.(cid:160) 37 C.F.R. §2.6(a)(15).
`
`/Khanh M. Le/
`U.S. Patent & Trademark Office
`Law Office 113
`(571) 272-9435
`
`(cid:160)(cid:160)
`RESPOND TO THIS ACTION:(cid:160)Applicant should file a response to this Office action(cid:160)online using the form at
`http://www.uspto.gov/teas/eTEASpageD.htm, waiting 48-72 hours if applicant received notification of the Office action via e-mail.(cid:160)(cid:160)For
`technical assistance with the form, please e-mail TEAS@uspto.gov.(cid:160) For(cid:160)questions about the Office action itself, please contact the assigned
`examining attorney.(cid:160)(cid:160) Do not respond to this Office action by e-mail;(cid:160)the USPTO does not accept e-mailed responses .
`
`(cid:160)I
`
`f responding by paper mail, please include the following information: the application serial number, the mark, the filing date and the name,
`title/position, telephone number and e-mail address of the person signing the response.(cid:160) Please use the following address: Commissioner for
`Trademarks, P.O. Box 1451, Alexandria, VA 22313-1451.
`
`(cid:160)S
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`TATUS CHECK: Check the status of the application at least once every six months from the initial filing date using the USPTO Trademark
`
`(cid:160)(cid:160)(cid:160)(cid:160)
`

`
`Applications and Registrations Retrieval (TARR) online system at http://tarr.uspto.gov.(cid:160) When conducting an online status check, print and
`maintain a copy of the complete TARR screen.(cid:160) If the status of your application has not changed for more than six months, please contact the
`assigned examining attorney.
`
`Time of Request: Thursday, July 02, 2009(cid:160) 12:33:55 EST
`Client ID/Project Name:
`Number of Lines: 739
`Job Number:(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`2862:165276433
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`(cid:160) R
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`esearch Information
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`(cid:160) S
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`ervice: (cid:160)(cid:160) Terms and Connectors Search
`Print Request: Selected Document(s):
`1-6,10-12,18-21,25,29,31,35,37,42,47,62,68,79,85,87,93,96,98,99
`Source: US Newspapers
`Search Terms: nocaps(technology w/2 (washing or washer or "vacuum cleaner"))
`
`Send to:(cid:160) LE, KHANH
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`TRADEMARK LAW LIBRARY
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160) 600 DULANY ST
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`ALEXANDRIA, VA 22314-5790
`
`(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
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`1 of 219 DOCUMENTS
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`Copyright 2009 Providence Publications, LLC
`All Rights Reserved
`Providence Journal-Bulletin (Rhode Island)
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`January 17, 2009 Saturday
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`(cid:160)S
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`ECTION: FEATURES; Lifebeat; Pg. 1
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`(cid:160)L
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`ENGTH: 608 words
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`(cid:160)H
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`EADLINE: Go ahead, call me intolerant
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`(cid:160)B
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`ODY:
`(cid:160) Favorite new technology: Some of the washers and dryers at New York s City College will text students when loads are done.
`(cid:160) I think 24 is the guy s version of Desperate Housewives. Both are full of intrigue, but one has(cid:160) ...
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`2 of 219 DOCUMENTS
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`Copyright 2009 Advance Publications, Inc.
`All Rights Reserved
`Staten Island Advance (New York)
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`January 15, 2009 Thursday
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`(cid:160)S
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`ECTION: HOME; Pg. C01
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`(cid:160)L
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`ENGTH: 907 words
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`(cid:160)H
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`EADLINE: HUMANIZING DESIGN"These are products that serve a purpose. It's not just about the latest gadget." - Randy Sandlin,
`ElectroluxThe new year brings multi-tasking appliances that are easy to use and understand
`
`(cid:160)B
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`(cid:160)B
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`YLINE: ANDREA BOYARSKY, STATEN ISLAND ADVANCE
`
`ODY:
`...making snowcones or chilling a party platter.
`
`IN THE LAUNDRY ROOM
`The laundry room also is getting an update in 2009. GE Profile SmartDispense Frontload Washers and Dryers now feature steam technology.
`In the washer, a "Steam Assist" option helps lift hard-to-remove stains, according to the company, while "Steam Dewrinkle" helps to quickly
`remove wrinkles in the dryer, even for items left overnight. ...
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`3 of 219 DOCUMENTS
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`Copyright 2008 Lancaster Newspapers, Inc.
`Lancaster New Era (Pennsylvania)
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`(cid:160)
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`

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`December 4, 2008 Thursday
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`(cid:160)S
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`ECTION: A; Pg. 4
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`(cid:160)L
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`ENGTH: 331(cid:160) words
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`(cid:160)H
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`EADLINE: Homefront;
`Christmas In Churchtown This Plant Rocks Wreath-Making Class Smart Washer
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`(cid:160)B
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`YLINE: Homefront
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`(cid:160)D
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`ATELINE: Lancaster, PA
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`(cid:160)B
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`ODY:
`...members receive a $2 discount.
`
`To register, call 508-5972, or e-mail mgarrett@hersheygardens.org
`
`Home
`General Electric has launched the GE Profile Dishwasher with Smart Dispense technology.
`The washer incorporates steam cleaning, stores a 47-ounce bottle of liquid or gel detergent, and dispenses it based on water hardness, cycle
`selection and soil level of dishes.
`
`There is also a DeepClean wash(cid:160) ...
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`4 of 219 DOCUMENTS
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`Copyright 2008 Chicago Tribune Company
`Chicago Tribune
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`October 10, 2008 Friday(cid:160)
`Chicago Final Edition
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`(cid:160)S
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`ECTION: (cid:160) CHICAGO HOMES ; ZONE C;(cid:160) CHOICES ; Pg. 8
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`(cid:160)L
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`ENGTH: 741 words
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`(cid:160)H
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`EADLINE: Cycles of change with washer/dryer;
`Colorful, efficient appliances put new spin on laundry
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`(cid:160)B
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`YLINE: By Allison E. Beatty, SPECIAL TO THE TRIBUNE
`
`(cid:160)G
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`RAPHIC:
`Photo: Front-loading washer and dryer by Electrolux, sold at Sears stores.
`Photo: Advances in washer-dryer technology are giving consumers innovative cleaning options, like this Fabric Freshener by Whirlpool.
`Photo(s)
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`5 of 219 DOCUMENTS
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`Copyright 2008 The Jersey Journal LLC
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`(cid:160)
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`(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)
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`All Rights Reserved
`Jersey Journal (New Jersey)
`
`August 22, 2008 Friday(cid:160)
`FIRST OR FULL RUN; BAYONNE EDITION
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`(cid:160)S
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`ECTION: NEWS; Pg. S88
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`(cid:160)L
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`ENGTH: 412 words
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`(cid:160)H
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`EADLINE: FISHER DEVELOPMENT
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`(cid:160)B
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`ODY:
`...points out.
`
`"Floor-to-ceiling windows will drench the homes in natural light and most of the residences will offer balconies, expanding the already
`sensational views. Each residence will also have SMART home technology capabilities and washer and dryers."
`Crystal Point homeowners will also appreciate the community's convenient location just steps from a Light Rail station which provides direct
`access to other "Gold Coast" locales and numerous PATH trains and(cid:160) ...
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`6 of 219 DOCUMENTS
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`Copyright 2008 The News Tribune
`All Rights Reserved
`The News Tribune (Tacoma, Washington)
`
`June 30, 2008 Monday(cid:160)
`SOUTH SOUND Edition
`
`(cid:160)S
`
`ECTION: BUSINESS; Joe Lucas; Pg. B06
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`(cid:160)L
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`ENGTH: 1007 words
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`(cid:160)H
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`EADLINE: Success with a safer solvent
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`(cid:160)B
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`(cid:160)B
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`YLINE: KELLY KEARSLEY; kelly.kearsley@thenewstribune.com
`
`ODY:
`...putting resources there.
`
`Where are your products used?
`
`We have technology to help everybody from the local garage to the space shuttle. For example, in 1994 the National Science Foundation was
`looking for an environmentally responsible parts-washing technology to use at a research center in the South Pole. They searched for a year and
`then selected our system; it's been operating there for 14 years. Now, about once every two years, we(cid:160) ...
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`10 of 219 DOCUMENTS
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`Copyright 2008 Landmark Communications, Inc.
`All Rights Reserved
`The Virginian-Pilot(Norfolk, VA.)
`
`(cid:160)
`(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)
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`(cid:160)
`

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`March 15, 2008 Saturday(cid:160)(cid:160) The Virginian-Pilot Edition
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`(cid:160)S
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`ECTION: AT HOME; Pg. R32
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`(cid:160)L
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`ENGTH: 563 words
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`(cid:160)H
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`EADLINE: cleaning up latest appliances offer new options for your dirty laundry Latest appliances offer options for dirty laundry
`
`(cid:160)B
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`(cid:160)B
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`YLINE: PAUL CHAVEZ
`
`ODY:
`By Paul Chavez
`
`The Associated Press
`
`Taking care of your dirty laundry used to be as simple as wash, rinse, spin and dry.
`New advances in washer-dryer technology, however, are giving consumers cleaning options that border on science fiction. We're talking
`washers that harness the power of steam to lift stains, machines that rely on nanotechnology to release billions of silver ions to destroy(cid:160) ...
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`11 of 219 DOCUMENTS
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`Copyright 2008 Times Herald (Port Huron, MI)
`All Rights Reserved
`Times Herald (Port Huron, Michigan)
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`February 27, 2008 Wednesday
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`(cid:160)S
`
`ECTION: OUR SCHOOLS; Pg. 6D
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`(cid:160)L
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`ENGTH: 378 words
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`(cid:160)H
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`EADLINE: Pioneering efforts
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`(cid:160)B
`
`YLINE: NICOLE GERRING m Contact Nicole Gerring at (810) 989-6270 or ngerring@ gannett.com.
`
`(cid:160)B
`
`ODY:
`...objectives of the hands-on projects are "to give kids appreciation (of life in another era) and also to learn the history of what pioneers had to
`go through," she said.
`The children learned life was not easy without the conveniences of modern technology such as cars, washing machines and electricity.
`"It was hard," Jenna Koppinger, 9, said of life in the pioneer era. "You (had) to make a lot of things by hand."
`
`But she said she had fun experiencing some of the small tasks of the(cid:160) ...
`
`12 of 219 DOCUMENTS
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`Copyright 2007 El Paso Times (El Paso, TX)
`All Rights Reserved
`El Paso Times (Texas)
`
`December 8, 2007 Saturday
`
`(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)
`(cid:160)
`(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)
`(cid:160)
`

`
`(cid:160)S
`
`ECTION: COLUMNISTS; Opinion; Business
`
`(cid:160)L
`
`ENGTH: 485 words
`
`(cid:160)H
`
`EADLINE: PASS card could prove reality in '08
`
`(cid:160)B
`
`(cid:160)B
`
`YLINE: Louie Gilot / El Paso
`
`ODY:
`
`...book sells for $10.Soap nut: A Hungarian design student won Electrolux's annual worldwide design competition this year with a washing
`machine that marries ancient knowledge with modern technology. The compact washing machine operates not with detergent but with soap nut,
`a plant traditionally used in India and Nepal. One kilo of soap nut can last a year and is environmentally friendly, the company(cid:160) ...
`
`18 of 219 DOCUMENTS
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`Copyright 2007 Star Tribune
`All Rights Reserved
`Star Tribune (Minneapolis, MN)
`
`September 3, 2007 Monday(cid:160)
`Metro Edition
`
`(cid:160)S
`
`ECTION: SOURCE; Pg. 1E
`
`(cid:160)L
`
`ENGTH: 807 words
`
`(cid:160)H
`
`EADLINE: Dry not to laugh: It's more than hot air;
`Just when you think there's nothing new under the sun, there's a new hand dryer in public restrooms.
`
`(cid:160)B
`
`YLINE: Kim Ode, Staff Writer
`
`(cid:160)B
`
`ODY:
`It would be nice to say that James Dyson came at this problem with a laser focus, but the fact of the matter is that he and his engineers at
`Dyson, the British company that makes the banana-hued vacuum cleaners with "cyclonic" technology, were trying to invent something else
`when they noticed that this "something else" really stripped the water from wet hands.
`
`The result is the Dyson Airblade, one of the first innovations in restroom technology in, well, a while. The hand(cid:160) ...
`
`19 of 219 DOCUMENTS
`
`Copyright 2007 Los Angeles Times
`All Rights Reserved
`Los Angeles Times
`
`August 13, 2007 Monday
`Correction Appended(cid:160)
`Home Edition
`
`(cid:160)S
`
`ECTION: MAIN NEWS; Metro Desk; Part A; Pg. 1
`
`(cid:160)
`(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)
`(cid:160)
`(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)
`(cid:160)
`

`
`(cid:160)L
`
`ENGTH: 2388 words
`
`(cid:160)H
`
`EADLINE: COLUMN ONE;
`Stalking a killer in our greens;
`Earthbound Farm grew the tainted spinach that left three dead last year. The firm is on a safety crusade but knows that threats always lurk.
`
`(cid:160)B
`
`(cid:160)B
`
`YLINE: Marla Cone, Times Staff Writer
`
`ODY:
`...contaminated load will make history."
`
`For greens -- and for ground beef, the leading cause of E. coli outbreaks -- there is no "kill step," or sanitizing system, that eliminates 99.99%
`of pathogens. Today's best technology, triple washing, kills 99%. That means if a handful of leaves from a farm carries 10 million bacterial cells,
`100,000 could remain -- enough to make people sick.
`
`Like an oddsmaker, Samadpour calculated the risk and(cid:160) ...
`
`(cid:160)C
`
`ORRECTION:
`Tainted spinach: A headline with an article in Monday's Section A about Earthbound Farm stated that the company grew the spinach involved
`in last year's E.coli outbreak. The firm's plant processed and packaged the spinach, but the crop was grown by a farm in San Benito County. The
`article also gave the incorrect percentage of lots that tested positive for pathogens. The correct amount is 0.08%.
`
`20 of 219 DOCUMENTS
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`Copyright 2007 The Times-Picayune Publishing Company
`Times-Picayune (New Orleans)
`
`May 26, 2007 Saturday
`
`(cid:160)S
`
`ECTION: INSIDE OUT; NEW ORLEANS HANDYMAN; Pg. 99
`
`(cid:160)L
`
`ENGTH: 747 words
`
`(cid:160)H
`
`EADLINE: ENERGY-SAVING TIPS THAT DON'T COST A THING
`
`(cid:160)B
`
`YLINE: Craig Loewe
`
`(cid:160)B
`
`ODY:
`...Weak detergents and inadequate washing-machine agitators used to make hot-water washing a must. But today's dirt stands little chance
`against improved cold-water detergents and modern washing-machine technology.
`Adjust the thermostat
`
`At a savings rate of 3 percent per degree, lowering a thermostat two degrees in winter and raising it two in summer can cut annual(cid:160) ...
`
`21 of 219 DOCUMENTS
`
`Copyright 2007 St. Paul Pioneer Press
`All Rights Reserved
`St. Paul Pioneer Press (Minnesota)
`
`(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)
`(cid:160)
`(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)
`(cid:160)
`

`
`April 20, 2007 Friday
`
`(cid:160)S
`
`ECTION: MINNESOTA-TWIN CITIES
`
`(cid:160)L
`
`ENGTH: 413 words
`
`(cid:160)H
`
`EADLINE: Cold Spring, Minn. / Hardware store a part of family's history
`
`(cid:160)B
`
`(cid:160)B
`
`YLINE: BY MEREDITH THORN St. Cloud Times
`
`ODY:
`...big chain stores, Wenner said he only has one shot to keep them coming back.
`
`While the focus on service hasn't changed, some things inevitably have.
`Huge appliances have replaced washtubs and scrubbers. And washing machine technology isn't the only evident upgrade.
`Computers were introduced in 1997 for tills and doing the books. But this change didn't go over so well at first.
`
`"Half the employees wanted to quit,"(cid:160) ...
`
`25 of 219 DOCUMENTS
`
`Copyright 2006 Fort Worth Star-Telegram
`All Rights Reserved
`
`Fort Worth Star-Telegram (Texas)
`
`November 12, 2006 Sunday
`
`(cid:160)S
`
`ECTION: I; Pg. 8
`
`(cid:160)L
`
`ENGTH: 521 words
`
`(cid:160)H
`
`EADLINE: Lovely home in Crowley's Deer Creek estates offers affordable luxury
`
`(cid:160)B
`
`YLINE: Star-Telegram Advertising
`
`(cid:160)B
`
`ODY:
`...plants on the cabinet ledges, a breakfast nook bay window, a breakfast bar and a huge walk-in pantry. The utility room wasn't spared and
`not only will the latest technology in washers and dryers fit nicely, but a freezer can be stored here as well. Frieze carpeting leads up to the
`second level of this home with an additional three bedrooms, a full bath and an oversized(cid:160) ...
`
`29 of 219 DOCUMENTS
`
`Copyright 2006 The Washington Post
`
`The Washington Post
`
`(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)
`(cid:160)
`(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)
`

`
`October 1, 2006 Sunday(cid:160)
`Final Edition
`
`(cid:160)S
`
`ECTION: Financial; F06
`
`(cid:160)L
`
`ENGTH: 537 words
`
`(cid:160)H
`
`EADLINE: Caller ID at the Flick of a Wrist Via Bluetooth
`
`(cid:160)B
`
`(cid:160)B
`
`YLINE: Mike Musgrove, Washington Post Staff Writer
`
`ODY:
`
`...Bluetooth into its $250 Razrwire glasses, creating a headset that works with Motorola cellphones (oakley.com/news/bluetooth_razrwire).(cid:160)(cid:160) Some hack-happy enthusiasts have even devised a way to control their Roomba vacuum cleaners via the technology.
`
`(cid:160) Tech analyst Michael Gartenberg said he believes consumers will eventually expect the technology in all their devices. "The beauty of
`Bluetooth is, the more devices that have it, the more reasons you're going to have to want to use(cid:160) ...
`
`31 of 219 DOCUMENTS
`
`Copyright 2006 Stuart News Company
`All Rights Reserved
`
`Press Journal (Vero Beach, FL)
`
`September 23, 2006 Saturday(cid:160)
`INDIAN RIVER COUNTY EDITION
`
`(cid:160)S
`
`ECTION: LOCAL; Pg. E2
`
`(cid:160)L
`
`ENGTH: 186(cid:160) words
`
`(cid:160)H
`
`EADLINE: Clinic today at Sebastian Home Depot
`
`(cid:160)B
`
`ODY:
`...friendly Puresque Carpet Collection specifically designed to improve indoor air quality by capturing contaminants like odors and pollutants
`or the LG SteamWasher that actually reduces wrinkles using a proprietary steam washing technology that delivers higher energy efficiency and
`water conservation. Customers will also enjoy the time savings associated with the new GE Profile SmartDispense Dishwasher that holds
`detergent and unloads just the right amount for each(cid:160) ...
`
`35 of 219 DOCUMENTS
`
`Copyright 2006 Akron Beacon Journal
`All Rights Reserved
`
`Akron Beacon Journal (Ohio)
`
`(cid:160)
`(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)
`(cid:160)
`(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)
`(cid:160)
`

`
`August 17, 2006 Thursday
`
`(cid:160)S
`
`ECTION: G; Pg. 21
`
`(cid:160)L
`
`ENGTH: 1937 words
`
`(cid:160)H
`
`EADLINE: TOURS
`
`(cid:160)B
`
`ODY:
`...$3; ages 12 or younger, free. The boyhood home of Hoover Co. founder William H. ``Boss'' Hoover traces the history of the Hoover family
`and cleaning devices, with a focus on Hoover vacuum-cleaner technology. Antique cleaning devices and manual cleaners from the late 1800s
`are included in the permanent display.
`
`House at Lock 38 -- 10 a.m. to 4 p.m. daily, Canal and Hillside roads, Valley View.(cid:160) ...
`
`37 of 219 DOCUMENTS
`
`Copyright 2006 San Antonio Express-News
`All Rights Reserved
`San Antonio Express-News
`
`August 2, 2006 Wednesday(cid:160)
`METRO Edition
`
`(cid:160)S
`
`ECTION: A SECTION; Pg. 2A
`
`(cid:160)L
`
`ENGTH: 248 words
`
`(cid:160)H
`
`EADLINE: Did You Know?
`
`(cid:160)B
`
`ODY:
`...stunned." Probably thought all of that hair would provide a better cushion.
`
`(cid:160) Business
`DID YOU KNOW? Shortly after World War II, Whirlpool introduced a milestone product that has become a standard in washing machine
`technology -- the top-loading automatic washer.
`-- America's Greatest Brands
`(cid:160) S.A. Life
`
`"One thing you don't realize until your loved ones die is that they never really leave you."
`-- "Today Show" co-anchor Ann (cid:160) ...
`
`42 of 219 DOCUMENTS
`
`Copyright 2006 Philadelphia Newspapers, LLC
`All Rights Reserved
`
`The Philadelphia Inquirer
`
`(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)
`(cid:160)
`(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)
`(cid:160)
`

`
`June 15, 2006 Thursday
`
`(cid:160)S
`
`ECTION: FEATURES FOOD; Pg. F01
`
`(cid:160)L
`
`ENGTH: 1523 words
`
`(cid:160)H
`
`EADLINE: Grill gadgets gone wild;
`An expert weighs in on the usefulness of some of the new "grilling jewelry" just in time for Father's Day.
`
`(cid:160)B
`
`(cid:160)B
`
`YLINE: Joyce Gemperlein, For The Inquirer
`
`ODY:
`...scared up in our Internet spree.
`
`The Reveo Mari/Vac Food Tumbler is the size of a large breadmaker and resembles a child's rock tumbler. It costs about $200 and combines
`the technologies of your vacuum cleaner and clothes dryer. Promotional literature claims it is based on the technology used by delis to put
`flavor into their meats and poultry.
`
`Food is put into a barrel-shaped canister and a vacuum sucks(cid:160) ...
`
`47 of 219 DOCUMENTS
`
`Copyright 2006 Chicago Tribune Company
`Chicago Tribune
`
`February 11, 2006 Saturday(cid:160)
`West Final Edition
`
`(cid:160)S
`
`ECTION: (cid:160) NEW HOMES ; ZONE W; Pg. 17
`
`(cid:160)L
`
`ENGTH: 972 words
`
`(cid:160)H
`
`EADLINE: Latest washers tout cleaning power over good looks;
`High-powered steam helps to remove soil
`
`(cid:160)B
`
`(cid:160)B
`
`YLINE: By Cheryl Lu-Lien Tan, The Wall Street Journal
`
`ODY:
`...washers and dryers by emphasizing sleek new styles or unusual colors.
`
`Now, they're returning to a notion that's almost quaint: Figuring out better ways to clean clothes.
`Several companies are launching washers with new technology that's supposed to be more effective at scrubbing out dirt. Many of the new
`models--with features such as high-powered steam jets, "smart" systems for sensing how to wash clothes or newfangled agitators that loosen(cid:160) ...
`
`62 of 219 DOCUMENTS
`
`Copyright 2005 The New York Times Company
`The New York Times
`
`April 23, 2005 Saturday(cid:160)
`Late Edition - Final
`
`(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)
`(cid:160)
`(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)
`(cid:160)
`(cid:160)
`

`
`SECTION: Section C; Column 3; Business/Financial Desk; Pg. 2
`
`(cid:160)L
`
`ENGTH: 345 words
`
`(cid:160)H
`
`EADLINE: Maytag Earnings Plummet 80% As Costs for Materials Increase
`
`(cid:160)B
`
`YLINE: By Reuters
`
`(cid:160)B
`
`ODY:
`...lower vacuum prices, lower refrigerator sales and a loss of business at the retailer Best Buy. That chain stopped selling Maytag appliances
`this year as it moved to meet the demand for high-technology washers and refrigerators.
`(cid:160) Savings from restructuring only partly offset rising costs for steel and energy-related items like resins and freight.
`
`(cid:160) Maytag expects full-year profit of 45 cents to 55 cents(cid:160) ...
`
`68 of 219 DOCUMENTS
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`Copyright 2004 MediaNews Group, Inc. and Los Angeles Newspaper Group, Inc.(cid:160)
`Whittier Daily News (California)
`
`November 27, 2004 Saturday
`
`(cid:160)S
`
`ECTION: NEWS
`
`(cid:160)L
`
`ENGTH: 375 words
`
`(cid:160)H
`
`EADLINE: Student turns technology into art
`
`(cid:160)B
`
`(cid:160)B
`
`YLINE: Mike Sprague, Staff Writer
`
`ODY:
`...artists that we've had at Biola,' Krammes said. "His work is very inventive, humorous and sobering. It operates on many levels.'
`
`The ideas behind Kleyn's work deal with suburbia, Krammes said.
`"He takes