To:
`
`Subject:
`
`Sent:
`
`Sent As:
`
`Panasonic Corporation of North America (ptodocket@arelaw.com)
`
`TRADEMARK APPLICATION NO. 77633281 - TECHNOLOGY - 55210/639
`
`3/18/09 3:16:23 PM
`
`ECOM113@USPTO.GOV
`
`Attachments:
`
`Attachment - 1
`Attachment - 2
`
`UNITED STATES PATENT AND TRADEMARK OFFICE
`
`(cid:160) (cid:160)(cid:160)(cid:160) SERIAL NO:(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160) MARK: TECHNOLOGY(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) (cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160) (cid:160)
`MORTON AMSTER, ESQ.(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`AMSTER, ROTHSTEIN & EBENSTEIN LLP(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`NEW YORK, NY 10016-1301(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) APPLICANT:(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`America(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) (cid:160)(cid:160)(cid:160)(cid:160)(cid:160) CORRESPONDENT’S REFERENCE/DOCKET NO :(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)
`55210/639(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) CORRESPONDENT E-MAIL ADDRESS:(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`*77633281*
`
`RESPOND TO THIS ACTION:
`http://www.uspto.gov/teas/eTEASpageD.htm
`
`(cid:160)G
`
`ENERAL TRADEMARK INFORMATION:
`http://www.uspto.gov/main/trademarks.htm
`
`77/633281
`
`(cid:160)(cid:160)(cid:160) CORRESPONDENT ADDRESS:
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`90 PARK AVE
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`(cid:160) Panasonic Corporation of North
`
`ptodocket@arelaw.com
`
`OFFICE ACTION
`
`(cid:160)T
`
`O AVOID ABANDONMENT, THE OFFICE MUST RECEIVE A PROPER RESPONSE TO THIS OFFICE ACTION WITHIN 6 MONTHS
`OF THE ISSUE/MAILING DATE.
`
`(cid:160)I
`
`SSUE/MAILING DATE: 3/18/2009
`
`(cid:160)T
`
`he referenced application has been reviewed by the assigned trademark examining attorney.(cid:160) Applicant must respond timely and completely to
`the issue(s) below.(cid:160) 15 U.S.C. §1062(b); 37 C.F.R. §§2.62, 2.65(a); TMEP §§711, 718.03.
`
`(cid:160) T
`
`he Office records have been searched and there are no similar registered or pending marks that would bar registration under Trademark Act
`Section 2(d), 15 U.S.C. §1052(d). TMEP §704.02.
`
`DESCRIPTIVE REFUSAL
`
`(cid:160)R
`
`egistration is refused because the applied-for mark merely describes the features of applicant’s goods and/or services. (cid:160) Trademark Act Section
`2(e)(1), 15 U.S.C. §1052(e)(1); see TMEP §§1209.01(b), 1209.03 et seq.
`
`(cid:160)A
`
` mark is merely descriptive if it describes an ingredient, quality, characteristic, function, feature, purpose or use of the specified goods and/or
`services.(cid:160) TMEP §1209.01(b); see In re Steelbuilding.com, 415 F.3d 1293, 1297, 75 USPQ2d 1420, 1421 (Fed. Cir. 2005); In re Gyulay, 820
`F.2d 1216, 1217-18, 3 USPQ2d 1009, 1010 (Fed. Cir. 1987).(cid:160) Moreover, a mark that identifies a group of users to whom an applicant directs its
`goods and/or services is also merely descriptive.(cid:160) TMEP §1209.03(i); see In re Planalytics, Inc., 70 USPQ2d 1453, 1454 (TTAB 2004).
`
`(cid:160)T
`
`he determination of whether a mark is merely descriptive is considered in relation to the identified goods and/or services, not in the abstract.(cid:160)
`In re Abcor Dev. Corp., 588 F.2d 811, 814, 200 USPQ 215, 218 (C.C.P.A. 1978); TMEP §1209.01(b); see, e.g., In re Polo Int’l Inc. , 51 USPQ2d
`1061 (TTAB 1999) (finding DOC in DOC-CONTROL would be understood to refer to the “documents” managed by applicant’s software, not
`
`(cid:160)
`

`
`“doctor” as shown in dictionary definition); In re Digital Research Inc., 4 USPQ2d 1242 (TTAB 1987) (finding CONCURRENT PC-DOS
`merely descriptive of “computer programs recorded on disk” where relevant trade used the denomination “concurrent” as a descriptor of a
`particular type of operating system).(cid:160) “Whether consumers could guess what the product is from consideration of the mark alone is not the test.” (cid:160)
`In re Am. Greetings Corp., 226 USPQ 365, 366 (TTAB 1985).
`
`(cid:160)A
`
`pplicant is applying for the mark “TECHNOLOGY” with the letters “e,” “c” and “o” in a lighter shade for “security and iris-recognition
`security cameras; camcorders, DVD players and LCD screens; household electrical appliances, namely, televisions, high fidelity sound systems
`comprising speakers, turntables, tuners, amplifiers and tape players, DVD's; digital and video cameras and printers; plasma display panels;
`plasma monitors, audiotape recorders, three CCD color cameras; steam irons; cordless irons; projection systems, automotive components,
`namely, speakers, CD players, rechargeable electric batteries and battery packs; rechargeable lithium ion battery packs, heavy duty batteries,
`general purpose batteries, valve-regulated lead acid batteries; cameras, namely, video, digital and network cameras, vacuum cleaners, household
`electric appliance, namely televisions, radios, television video camera recorders; television/DVD combination units, television/VCR/DVD
`combination units, camera series videotape recorders, personal stereo radio cassette players, personal stereo radio cassette recorders, home theater
`systems, microcassette recorders, portable cassette recorders, portable cassette recorder/players, table radios, blank microcassette tapes, blank S-
`VHS/VHS tapes, blank head cleaning tapes, SD memory cards, compact VHS tapes, microphones, DVD rechargeable battery packs, alkaline
`batteries, photo/electronic batteries, hi-fi component systems comprising stereo tuners, stereo integrated amplifiers, signal processors, namely,
`graphic equalizers, stereo cassette players, compact disc players, speakers, and hand remote control units, sold as a unit, cordless telephones,
`telephone facsimile systems comprising a telephone, an answering machine, and a facsimile/photocopy machine, sold as a unit, printers; network,
`radios, television video camera recorders; stereo radio dual cassette recorders, microcassette head cleaning tapes, AC adaptors, car stereo receiver
`speakers, speakers, and hand remote control units, sold as a unit, compact disc players; broadcast and convertible cameras. video servers, plasma
`display panels; computer, television, and video monitors; motion picture and computer image projectors; audio equipment for broadcast, namely
`AD/DA converters; automotive components, namely, speakers, CD players; household electrical appliances, namely, audiotape recorders; steam
`and cordless electric irons; video tape recorders; television video cassette recorders, personal stereos, stereo headphone radios, portable compact
`disc players, stereo radio dual cassette players, stereo radio dual cassette recorders, stereo radio dual cassette recorders with compact disc and
`clock timers, microcassette transcribers, microcassette dictating machines, minicassette recorders, radios incorporating telephones and clocks,
`radios incorporating digital clocks, portable radios, pocket radios, rechargeable electric batteries and battery packs; hand remote control units for
`television sets, VCRs, audio cassette recorders, recorder players and the above-listed high fidelity sound recording and playing units; blank video
`tapes; blank audio tapes, compact disc players, calculators and parts therefor, telephones, intercom telephone systems comprising
`telephone/intercom units, door-phone/room monitor units, and an electronic controller, sold as a unit; marine radio telephones; telephone
`answering systems comprising a telephone, a portable remote control, and an answering machine, sold as a unit and parts therefore; telephone
`answering machines; key telephone systems comprising an electronic controller, and programmable telephones, sold as a unit, and parts
`therefore; video door/phone systems comprising remote video camera intercom units, and a video monitor communication unit, sold as a unit,
`and parts therefore; data communication equipment, namely, modems, dialers, and portable data terminals, travel electric irons; garment
`steamers, steam irons.” The definition of “technology” is “Electronic or digital products and systems considered as a group: a store
`specializing in office technology.” Please refer to that attached dictionary definition. The mark is descriptive of the goods because they consist of
`different types of technology. Alternatively, the mark may be interpreted as “ECO TECHNOLOGY.” The attached excerpts from the
`Lexis/Nexis® database show that products may feature or incorporate different eco-technologies. Thus, “ECO TECHNOLOGY” is descriptive
`of applicant’s goods in accordance with Section 2(e)(1) of the Act.
`
`(cid:160)A
`
`lthough the examining attorney has refused registration, the applicant may respond to the refusal to register by submitting evidence and
`arguments in support of registration.
`
`(cid:160)R
`
`EQUEST FOR INFORMATION
`
`(cid:160)A
`
`pplicant must explain whether “eco technology” has any meaning or significance in the industry in which the goods and/or services are
`manufactured/provided, or if such wording is a “term of art” within applicant’s industry.
`(cid:160) Applicant must also explain whether this wording
`identifies a geographic place.(cid:160) See 37 C.F.R. §2.61(b); TMEP §814.
`
`(cid:160)F
`
`urther, applicant must provide additional information about this wording to enable proper examination of the application.(cid:160) Specifically,
`applicant must respond to the following questions:(cid:160) Do any of the goods incorporate technologies that more environmentally friendly than
`standard products of the same type?
`
`(cid:160)F
`
`ailure to respond to this request for information can be grounds for refusing registration.(cid:160) See In re DTI P’ship LLP , 67 USPQ2d 1699, 1701
`(TTAB 2003); TMEP §814.
`
`(cid:160)I
`
`(cid:160)I
`
`NFORMALITY
`
`DENTIFICATION OF GOODS REQUIREMENTS
`
`(cid:160)T
`
`HIS REQUIREMENT APPLIES ONLY TO THE GOODS SPECIFIED THEREIN
`
`(cid:160)
`

`
`The remainder of the identification is acceptable.
`
`(cid:160)T
`
`he wording “DVD’s, printers, plasma display panels, plasma monitors, cordless irons, projection systems, automotive components, namely,
`speakers, home theatre systems, compact VHS tapes, network, video servers, microcassette transcribers, door-phone/room monitor units” in the
`identification of goods is indefinite and must be clarified.(cid:160) See TMEP §1402.01.(cid:160) Applicant must amend the identification to specify the common
`commercial name of the goods.(cid:160) If there is no common commercial name, applicant must describe the product and its intended uses.(cid:160) See id.
`
`(cid:160)A
`
`pplicant classified the goods and/or services “vacuum cleaners” in International Class 9; however, the correct classification is International
`Class 7.(cid:160) Applicant must either delete these goods and/or services or add International Class 7 to the application.(cid:160) 37 C.F.R. §§2.32(a)(7),(cid:160) 2.85;
`TMEP §§1401.02(a), 1401.04(b).
`
`(cid:160)A
`
`pplicant may adopt all or part of the following identification of goods, if accurate. The suggested amendments to the identification are
`highlighted in bold for applicant’s convenience.
`
`Vacuum cleaners, in International Class 7
`
`(cid:160)S
`
`ecurity and iris-recognition security cameras; camcorders, DVD players and LCD screens; household electrical appliances,
`namely, televisions, high fidelity sound systems comprising speakers, turntables, tuners, amplifiers and tape players, and DVD
`players; digital and video cameras and computer printers; electronic plasma display panels; electronic plasma monitors,
`audiotape recorders, three CCD color cameras; steam irons; cordless electric irons; projection systems composed primarily of
`screens and slide or photograph projection apparatus, automotive components, namely, audio speakers, CD players,
`rechargeable electric batteries and battery packs; rechargeable lithium ion battery packs, heavy duty batteries, general purpose
`batteries, valve-regulated lead acid batteries; cameras, namely, video, digital and network cameras, household electric
`appliance, namely televisions, radios, television video camera recorders; television/DVD combination units,
`television/VCR/DVD combination units, camera series videotape recorders, personal stereo radio cassette players, personal
`stereo radio cassette recorders, home theater systems composed of DVD players, audio amplifiers and audio speakers;
`microcassette recorders, portable cassette recorders, portable cassette recorder/players, table radios, blank microcassette tapes,
`blank S-VHS/VHS tapes, blank head cleaning tapes, SD memory cards, blank compact VHS tapes, microphones, DVD
`rechargeable battery packs, alkaline batteries, photo/electronic batteries, hi-fi component systems comprising stereo tuners,
`stereo integrated amplifiers, signal processors, namely, graphic equalizers, stereo cassette players, compact disc players,
`speakers, and hand remote control units, sold as a unit; cordless telephones, telephone facsimile systems comprising a
`telephone, an answering machine, and a facsimile/photocopy machine, sold as a unit, printers; [network], radios, television
`video camera recorders; stereo radio dual cassette recorders, microcassette head cleaning tapes, AC adaptors, car stereo receiver
`speakers, speakers, and hand remote control units, sold as a unit, compact disc players; broadcast and convertible cameras.
`video computer servers, electronic plasma display panels; computer, television, and video monitors; motion picture and
`computer image projectors; audio equipment for broadcast, namely AD/DA converters; automotive components, namely,
`speakers, CD players; household electrical appliances, namely, audiotape recorders; steam and cordless electric irons; video
`tape recorders; television video cassette recorders, personal stereos, stereo headphone radios, portable compact disc players,
`stereo radio dual cassette players, stereo radio dual cassette recorders, stereo radio dual cassette recorders with compact disc and
`clock timers, electronic microcassette transcribers, microcassette dictating machines, minicassette recorders, radios
`incorporating telephones and clocks, radios incorporating digital clocks, portable radios, pocket radios, rechargeable electric
`batteries and battery packs; hand remote control units for television sets, VCRs, audio cassette recorders, recorder players and
`the above-listed high fidelity sound recording and playing units; blank video tapes; blank audio tapes, compact disc players,
`calculators and parts therefor, telephones, intercom telephone systems comprising telephone/intercom units; electronic door-
`phone/room monitor units, and an electronic controller, sold as a unit; marine radio telephones; telephone answering systems
`comprising a telephone, a portable remote control, and an answering machine, sold as a unit and parts therefore; telephone
`answering machines; key telephone systems comprising an electronic controller, and programmable telephones, sold as a unit,
`and parts therefore; video door/phone systems comprising remote video camera intercom units, and a video monitor
`communication unit, sold as a unit, and parts therefore; data communication equipment, namely, modems, dialers, and portable
`data terminals, travel electric irons; garment steamers, steam irons, in International Class 9.
`
`(cid:160)I
`
`dentifications of goods can be amended only to clarify or limit the goods; adding to or broadening the scope of the goods is not permitted.(cid:160) 37
`C.F.R. §2.71(a); see TMEP §§1402.06 et seq., 1402.07.(cid:160) Therefore, applicant may not amend the identification to include goods that are not
`within the scope of the goods set forth in the present identification.
`
`(cid:160)R
`
`equirements for Multiple Class Applications
`
`(cid:160)I
`
`f applicant prosecutes this application as a combined, or multiple-class application, then applicant must comply with each of the following for
`those goods and/or services based on an intent to use the mark in commerce under Trademark Act Section 1(b):
`
`(1)(cid:160)(cid:160)(cid:160) Applicant must list the goods and/or services by international class; and
`
`(cid:160)
`(cid:160)
`

`
`(2)(cid:160)(cid:160)(cid:160) Applicant must submit a filing fee for each international class of goods and/or services not covered by the fee already paid (current fee
`information should be confirmed at http://www.uspto.gov).
`
`(cid:160)S
`
`ee 37 C.F.R. §§2.34(a)(2)-(3), 2.86(a); TMEP §§1403.01, 1403.02(c).
`
`/Khanh M. Le/
`U.S. Patent & Trademark Office
`Law Office 113
`(571) 272-9435
`
`(cid:160)(cid:160)
`RESPOND TO THIS ACTION:(cid:160)Applicant should file a response to this Office action(cid:160)online using the form at
`http://www.uspto.gov/teas/eTEASpageD.htm, waiting 48-72 hours if applicant received notification of the Office action via e-mail.(cid:160)(cid:160)For
`technical assistance with the form, please e-mail TEAS@uspto.gov.(cid:160) For(cid:160)questions about the Office action itself, please contact the assigned
`examining attorney.(cid:160)(cid:160) Do not respond to this Office action by e-mail;(cid:160)the USPTO does not accept e-mailed responses .
`
`(cid:160)I
`
`f responding by paper mail, please include the following information: the application serial number, the mark, the filing date and the name,
`title/position, telephone number and e-mail address of the person signing the response.(cid:160) Please use the following address: Commissioner for
`Trademarks, P.O. Box 1451, Alexandria, VA 22313-1451.
`
`(cid:160)S
`
`TATUS CHECK: Check the status of the application at least once every six months from the initial filing date using the USPTO Trademark
`Applications and Registrations Retrieval (TARR) online system at http://tarr.uspto.gov.(cid:160) When conducting an online status check, print and
`maintain a copy of the complete TARR screen.(cid:160) If the status of your application has not changed for more than six months, please contact the
`assigned examining attorney.
`
`Time of Request: Wednesday, March 18, 2009(cid:160) 14:50:09 EST
`Client ID/Project Name:
`Number of Lines: 282
`Job Number:(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`1822:146615381
`
`(cid:160) R
`
`esearch Information
`
`(cid:160) S
`
`ervice: (cid:160)(cid:160) Terms and Connectors Search
`Print Request: Selected Document(s): 4,10,15,18,19,22,24,48,60-62
`Source: US Newspapers
`Search Terms: nocaps("eco technolog!")
`
`(cid:160)
`(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`

`
`Send to:(cid:160) LE, KHANH
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`TRADEMARK LAW LIBRARY
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`600 DULANY ST
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`ALEXANDRIA, VA 22314-5790
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`

`
`4 of 63 DOCUMENTS
`
`Copyright 2008 Los Angeles Times
`All Rights Reserved
`Los Angeles Times
`
`September 27, 2008 Saturday(cid:160)
`Home Edition
`
`(cid:160)S
`
`ECTION: CALENDAR; Calendar Desk; Part E; Pg. 12
`
`(cid:160)L
`
`ENGTH: 826 words
`
`(cid:160)H
`
`EADLINE: THE SATURDAY READ;
`Being green has its price;
`Almost Green; How I Saved 1/6th of a Billionth of the Planet; James Glave; Skyhorse Publishing: 252 pp., $24.95
`
`(cid:160)B
`
`YLINE: Bernadette Murphy, Special to The Times
`
`(cid:160)B
`
`ODY:
`...$90,000 on its basic construction and in contracting the labor, but he demonstrates all the hurdles, pricey options and extra work it takes to
`shade it green. This shed includes the most newfangled eco technology he can afford: There's an in-slab hydronic heater to circulate warm liquid
`through the foundation to keep the floor at a constant minimum temperature and special windows to allow as much heat as possible to(cid:160) ...
`
`10 of 63 DOCUMENTS
`
`Copyright 2008 Networld World, Inc.
`All Rights Reserved
`Network World
`
`July 7, 2008
`
`(cid:160)L
`
`ENGTH: 4115 words
`
`(cid:160)H
`
`EADLINE: Under pressure: 10 sources pushing CIOs to go green;
`CFOs, utilities top our list of who's driving IT to be more energy efficient
`
`(cid:160)B
`
`YLINE: Carolyn Duffy Marsan
`
`(cid:160)B
`
`ODY:
`...hydro in the Pacific Northwest, nuclear in Chicago and geothermal in Iceland.CEOs "have to have a sustainability strategy that meets or
`exceeds the expectations of customers and shareholders," says John Skinner, marketing director for eco-technology at Intel.
`"One of the first people the CEO turns to is the CIO, because the CEO understands that technology is an enabler of efficiency...CEOs are
`turning to CIOs as allies to help identify how technology -- not just computers,(cid:160) ...
`
`15 of 63 DOCUMENTS
`
`(cid:160)
`(cid:160)(cid:160)
`(cid:160)
`(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)
`(cid:160)
`(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)
`

`
`Copyright 2008 San Francisco Chronicle
`All Rights Reserved
`
`The San Francisco Chronicle (California)
`
`April 13, 2008 Sunday(cid:160)
`FINAL Edition
`
`(cid:160)S
`
`ECTION: Main News; Pg. A4
`
`(cid:160)L
`
`ENGTH: 670 words
`
`(cid:160)H
`
`EADLINE: THE GOLDMAN AWARDS
`
`(cid:160)B
`
`ODY:
`...clean water and proper sanitation, they are highly susceptible to disease.
`
`Dos Santos is the director of Estamos, an environmental group that works with poor villages to provide sanitation and promote sustainable
`development and reforestation. His use of innovative eco-technology - such as composting toilets, which transform human waste into nutrient-
`rich fertilizer - has become a model around the world.
`
`(cid:160)A
`
`SIA
`Marina Rikhvanova, 46, Russia
`
`18 of 63 DOCUMENTS
`
`Copyright 2007 Contra Costa Newspapers
`All Rights Reserved
`Contra Costa Times (California)
`
`December 8, 2007 Saturday
`
`(cid:160)S
`
`ECTION: COLUMNISTS; Opinion
`
`(cid:160)L
`
`ENGTH: 741 words
`
`(cid:160)H
`
`EADLINE: HAL ELLIS AND JIM FALASCHI From the community Changing the face of Jack London Square
`
`(cid:160)B
`
`(cid:160)B
`
`YLINE: Contra Costa Times
`
`ODY:
`...Stormceptor units, bioswales and Filterra systems.
`
`The development's plazas will have large expanses of lawn and lawn panels. The plazas themselves will be paved in a material called
`decomposed granite, a piece of eco-technology that allows for natural percolation and filtration.
`With the development come new opportunities for the city and its residents. The construction phase alone will provide Oakland with 650
`new jobs. Once the project is complete, the businesses(cid:160) ...
`
`19 of 63 DOCUMENTS
`
`(cid:160)
`(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)
`(cid:160)
`(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)
`

`
`Copyright 2007 Sarasota Herald-Tribune Co.
`All Rights Reserved
`Sarasota Herald-Tribune (Florida)
`
`June 24, 2007 Sunday(cid:160)
`ALL EDITION
`
`(cid:160)S
`
`ECTION: SUNDAY REAL ESTATE; Pg. I1
`
`(cid:160)L
`
`ENGTH: 993 words
`
`(cid:160)H
`
`EADLINE: Building character;
`Homes that look to the past and the future
`
`(cid:160)B
`
`(cid:160)B
`
`YLINE: By ABBY WEINGARTEN / CORRESPONDENT
`
`ODY:
`Whether it's retrieving an antique gate for a design project or erecting a house with the latest eco-technology, the goal is the same.
`Waste less. Live wiser.
`
`Building green:
`
`"When you live in a green house, you feel like you interact with the environment versus feeling like an intruder."
`
`Since 2004, Adam and(cid:160) ...
`
`22 of 63 DOCUMENTS
`
`Copyright 2007 Chicago Tribune Company
`Chicago Tribune
`
`February 11, 2007 Sunday(cid:160)
`Chicagoland Final Edition
`
`(cid:160)S
`
`ECTION: (cid:160) HOME & GARDEN ; ZONE C; Pg. 9
`
`(cid:160)L
`
`ENGTH: 1115 words
`
`(cid:160)H
`
`EADLINE: Readers ponder CFL bulbs and reuse of gray water
`
`(cid:160)B
`
`YLINE: By Karen Klages, Tribune staff reporter
`
`(cid:160)B
`
`ODY:
`...small residential systems has not really developed. As a result, there are few if any local suppliers of this technology.
`"I would recommend visiting the Chicago Center for Green Technology [a center for information on eco technologies and sustainable living
`that's open to professionals and the public; part of the City of Chicago's Department of Environment; 445 N. Sacramento Blvd., 312-746-9642,
`www.cityofchicago.org/Environment/GreenTech] or Greenmaker supply [a(cid:160) ...
`
`24 of 63 DOCUMENTS
`
`Copyright 2006 Contra Costa Times
`
`(cid:160)
`(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)
`(cid:160)
`(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)
`

`
`All Rights Reserved
`
`Contra Costa Times (California)
`
`October 22, 2006 Sunday
`
`(cid:160)S
`
`ECTION: NEWS; Pg. F4
`
`(cid:160)L
`
`ENGTH: 858 words
`
`(cid:160)H
`
`EADLINE: Big corporations ready to battle global warming threat
`
`(cid:160)B
`
`ODY:
`...commitment of Immelt personally with large amounts of investment in the new business strategy that is now called "Ecomagination." The
`company invested nearly $700 million in clean technologies in 2005.
`Examples of eco-technologies in their research and development pipeline include photovoltaics, biofuels and an offshore wind project with
`the U.S. Department of Energy.
`
`There is good reason to believe that GE's new strategy is sincere, as the company does not have to make a(cid:160) ...
`
`48 of 63 DOCUMENTS
`
`Copyright 2002 Capitol Hill Publishing Corp.(cid:160)
`The Hill
`
`October 23, 2002 Wednesday
`
`(cid:160)S
`
`ECTION: HILLSCAPE; Pg. 35
`
`(cid:160)L
`
`ENGTH: 363 words
`
`(cid:160)H
`
`EADLINE: Riverwalk not all talk
`
`(cid:160)B
`
`(cid:160)B
`
`YLINE: Duncan Spencer
`
`ODY:
`...piers. A final third section of 700 feet will be built in front of the city's Main Pumping Station at the southern end of 1st St. S.E.
`The trails will utilize the latest eco-technology: no drains and no asphalt. They will be suitable for either walking or biking.
`While the local branch of the National Park Service, National Capital Parks East, has given lip service to the project, it(cid:160) ...
`
`60 of 63 DOCUMENTS
`
`Copyright 1992 The Chronicle Publishing Co.(cid:160)
`The San Francisco Chronicle
`
`(cid:160) (cid:160)(cid:160)
`
`SEPTEMBER 27, 1992, SUNDAY, SUNDAY EDITION
`
`(cid:160)S
`
`ECTION: THIS WORLD; Pg. 7/Z1
`
`(cid:160)
`(cid:160)(cid:160)(cid:160)
`(cid:160)
`(cid:160)
`(cid:160)(cid:160)(cid:160)
`(cid:160)
`

`
`(cid:160)L
`
`ENGTH: 3603 words
`
`(cid:160)H
`
`EADLINE: WHERE ON EARTH DO THE CANDIDATES STAND
`(cid:160) Zeroing in on the environmental records of the Bush
`Quayle
`
`(cid:160)B
`
`(cid:160)B
`
`YLINE: HAROLD GILLIAM
`
`ODY:
`...calculations.
`
`* An Environmental Security Trust Fund, with payments to the fund in proportion to the amount of CO2 emissions. A tax on gasoline and
`fossil fuels, for example, would generate revenue to be used to subsidize eco-technologies such as low-energy light bulbs, solar cells and high-
`gas-mileage cars.
`
`''Earth in the Balance'' was written after the failure of Gore's effort in the presidential primaries of 1988, during a period when he(cid:160) ...
`
`61 of 63 DOCUMENTS
`
`Copyright 1992 The Times Mirror Company; Los Angeles Times
`
`(cid:160) All Rights Reserved(cid:160)
`Los Angeles Times
`
`June 25, 1992, Thursday, Ventura County Edition
`
`(cid:160)S
`
`ECTION: Ventura County Life; Part J; Page 16; Column 1
`
`(cid:160)L
`
`ENGTH: 925 words
`
`(cid:160)H
`
`EADLINE: EARTHWATCH:(cid:160) TAKING STOCK OF RIO;
`STOCKBROKERS HELP TO SCREEN INVESTMENTS GIVING PRIORITY TO THE ENVIRONMENT. SEVERAL MUTUAL FUNDS
`GAIN SPECIAL ATTENTION.
`
`(cid:160)B
`
`(cid:160)B
`
`YLINE: By RICHARD KAHLENBERG, SPECIAL TO THE TIMES
`
`ODY:
`...will be nine or 10 more created this year."
`
`Why? Because clients like you and me are asking a lot of new questions these days. And after the Rio summit it's clear that the big economic
`powers such as Germany and Japan are switching to eco-technology. Merrill Lynch, assessing the "investment climate" in an internal memo last
`week said, "It is business that will have to deliver the products to counter the threats to the environment."
`
`Recent headlines about missile and defense(cid:160) ...
`
`62 of 63 DOCUMENTS
`
`Copyright 1990 The Washington Post(cid:160)
`The Washington Post
`
`September 2, 1990, Sunday, Final Edition
`
`(cid:160)S
`
`ECTION: BOOK WORLD; PAGE X12; NEW IN PAPERBACK
`
`(cid:160)(cid:160)(cid:160)
`(cid:160)
`(cid:160)
`(cid:160)(cid:160)(cid:160)
`(cid:160)
`(cid:160)
`(cid:160)
`

`
`LENGTH: 1086 words
`
`(cid:160)H
`
`EADLINE: New in Paperback
`
`(cid:160)S
`
`ERIES: Occasional
`
`(cid:160)B
`
`ODY:
`...for, instead, is a new way of looking at our relationship to the Earth and nature. Ultimately, Bookchin says, it would mean a society that it is
`"based on nonhierarchical relationships, decentralized democratic communities, and eco-technologies like solar power, organic agriculture, and
`humanly scaled industries."
`
`The Portable Malcolm Cowley
`
`, edited by Donald L. Faulkner (Penguin, $ 9.95). It is fitting that the great American critic Malcolm Cowley,(cid:160) ...
`
`

`
`(cid:160)(cid:160)(cid:160)
`

`
`httpiffvwmr.bar‘tlebv.C0mf61f9’lfT0079100.html
`
`03f’l8f2009 02:52:02 PM
`
`Free calls to friends
`
`
`
`
`
`Get started
`
`around the world — right
`from your computer.
`
`
`
`
`
`M
`eBay ~1ey.'com
`
`Greatliooks Online Semh c“Dnan,,l 95,
`Encyclopedia Dictionary Thesaurus Quotations English Usage
`Subjects
`Titles Authors
`
`Home
`
`'
`Reference > American Heritace@ > Dictionarv
`<
`technologize
`COI~ll~I~llS-TNl_J~X-
`
`tecnnoghile )1
`TUSLKALLONS-B TIOGRAP} C1~CO1T)
`
`.
`'
`'
`'
`®
`'
`'
`The American Heritage Dictionary ofthe English Language. Fourth
`Ed1t10n_
`
`technology
`
`SLLABICA ON:
`PRON UNCIA ON:
`NOUN:
`
`tech-no]-0-gy
`:4 t§k_n51.9_J-g
`
`'
`-
`-
`-
`-
`Inflected forms. pl. tech nol o gles
`la. The application ofscience, especially to industrial
`
`Leading online MS Sys
`Engineer program. See
`h d I &
`gggfge “B
`uwwu.E><pertDegrees.cor
`
`I lost
`25 lb5 Of
`Slomoch fell
`in only
`‘I month
`
`material used to achieve a commercial or industrial
`
`or commercial objectives. b. The scientific method and
`
`
`
`
`MS Information
`Technology
`MSIT degree for IT
`professionals by IT
`professionals at Clark
`ll\ll\ll\l.C E U.E U CODECE
`Univ.
`I M
`d x
`MS meme
`
`

`
`httpzfmnrxnrxr.bar‘t|eb\i.comf61f91fT0079100.htm|
`
`03f’i8f2009 02:52:02 PM
`
`objective. 2. Electronic or digital products and systems
`considered as a group: a store specializing in ofifice
`technology. 3. _£lm‘}2r0p010gy The body of knowledge
`available to a society that is ofuse in fashioning
`implements, practicing manual arts and skills, and
`extracting or collecting materials.
`
`Greek tekknoiogzg, systematic treatment of an art or
`craft : tekimg, skill; see teks— in Appendix I + —i,’0gI§, -
`logy.
`
`IETYMOLO GY:
`
`The American Heritage® Dictionary ofthe English Language, Fourth Edition. Copyright @ 2000 by Houghton
`'1ts re s erve d.
`1’\a'Iiffl.i.n Comp any. Published by the Houghton 1\-'Ii.Pfl.i.n Comp any. All rig
`
`CONl*NlS'TNJ_J*X'
`
`T USii{AiiONS ' B
`
`T IO GRAPE C1 *CO1T)
`
`
`
`Read My Story
`LBCIIT1 How I Did it
`
`A5 I I I \' (I-ix
`
`rachaelray
`
`c
`
`technologize
`
`technoghile >
`
`@
`
`Goggle I
`
`Search I
`
`Click here to shop the Bartleby Bookstore.
`Welcome - Press - Advertisinq - Linkinq - Terms of Use - 2009 Elartlebycom
`
`a_n1_a;oni-ziridle
`amazon.oorn.I’kind|e f
`See Kindle New
`
`F‘n'm-1' Inf-nrrm I1-:ri
`
`Learn Audio Recording
`Learn music production in high-end recording studios by pro engineers
`wwwnaudiorecordingschool.com
`Ads by G o o g I e
`
`

`
`To:
`
`Subject:
`
`Sent:
`
`Sent As:
`
`Attachments:
`
`Panasonic Corporation of North America (ptodocket@arelaw.com)
`
`TRADEMARK APPLICATION NO. 77633281 - TECHNOLOGY - 55210/639
`
`3/18/09 3:16:25 PM
`
`ECOM113@USPTO.GOV
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) (cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`(cid:160)P
`
`IMPORTANT NOTICE
`USPTO OFFICE ACTION HAS ISSUED O