To:
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`Subject:
`
`Sent:
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`Sent As:
`
`Attachments:
`
`Panasonic Corporation of North America (ptodocket@arelaw.com)
`
`U.S. TRADEMARK APPLICATION NO. 77633749 - TECHNOLOGY - 55210/643
`
`7/2/09 2:14:22 PM
`
`ECOM113@USPTO.GOV
`
`Attachment - 1
`Attachment - 2
`Attachment - 3
`Attachment - 4
`Attachment - 5
`Attachment - 6
`Attachment - 7
`Attachment - 8
`Attachment - 9
`Attachment - 10
`Attachment - 11
`Attachment - 12
`Attachment - 13
`Attachment - 14
`Attachment - 15
`Attachment - 16
`Attachment - 17
`Attachment - 18
`Attachment - 19
`Attachment - 20
`Attachment - 21
`Attachment - 22
`
`UNITED STATES PATENT AND TRADEMARK OFFICE
`
`(cid:160) (cid:160)(cid:160)(cid:160) SERIAL NO:(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160) MARK: TECHNOLOGY(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) (cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160) (cid:160)
`MORTON AMSTER, ESQ.(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`AMSTER, ROTHSTEIN & EBENSTEIN LLP(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`NEW YORK, NY 10016-1301(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) APPLICANT:(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`America(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) (cid:160)(cid:160)(cid:160)(cid:160)(cid:160) CORRESPONDENT’S REFERENCE/DOCKET NO :(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)
`55210/643(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) CORRESPONDENT E-MAIL ADDRESS:(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`*77633749*
`
`RESPOND TO THIS ACTION:
`http://www.uspto.gov/teas/eTEASpageD.htm
`
`(cid:160)G
`
`ENERAL TRADEMARK INFORMATION:
`http://www.uspto.gov/main/trademarks.htm
`
`77/633749
`
`(cid:160)(cid:160)(cid:160) CORRESPONDENT ADDRESS:
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`90 PARK AVE
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`(cid:160) Panasonic Corporation of North
`
`ptodocket@arelaw.com
`
`O AVOID ABANDONMENT, THE OFFICE MUST RECEIVE A PROPER RESPONSE TO THIS OFFICE ACTION WITHIN 6 MONTHS
`
`OFFICE ACTION
`
`(cid:160)T
`
`

`
`OF THE ISSUE/MAILING DATE.
`
`(cid:160)I
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`SSUE/MAILING DATE: 7/2/2009
`
`(cid:160)T
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`(cid:160)(cid:160)
`
`HIS IS A FINAL ACTION.
`
`This letter responds to the applicant’s communication filed on June 18, 2009.
`
`(cid:160)T
`
`he following requirement(s) has been satisfied:(cid:160) Identification of Goods Requirements.(cid:160) TMEP §§713.02, 714.04. However, the refusal under
`Trademark Act Section 2(e)(1) is now made FINAL for the reasons set forth below.(cid:160) See 15 U.S.C. §1052(e)(1); 37 C.F.R. §2.64(a).(cid:160) In addition,
`the following requirement(s) are now made FINAL:(cid:160) 1) Request for Information
`
`(cid:160)F
`
`inal Refusal
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`(cid:160)D
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`ESCRIPTIVE REFUSAL
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`(cid:160)T
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`he applicant has applied for registration of the mark “TECHNOLOGY with the letters “e,” “c” and “o” in green for “compact fluorescent
`lamps; air conditioners, light bulbs, refrigerators and clothes dryers.” Registration was refused on the basis that the proposed mark describes the
`features of the applicant’s goods. In support of the refusal, the examining attorney attached a dictionary definition and excerpts of articles from
`the Lexis/Nexis® database. The examining attorney has considered the applicant’s arguments carefully but has found them unpersuasive. For the
`reasons set forth below, the refusal under Section 2(e)(1) is maintained and made FINAL.
`
`(cid:160)A
`
`s noted in the initial refusal, a mark is merely descriptive under Trademark Act Section 2(e)(1), 15 U.S.C. §1052(e)(1), if it describes an
`ingredient, quality, characteristic, function, feature, purpose or use of the relevant goods and/or services.(cid:160) In re Gyulay, 820 F.2d 1216, 3
`USPQ2d 1009 (Fed. Cir. 1987);(cid:160) In re Bed & Breakfast Registry, 791 F.2d 157, 229 USPQ 818 (Fed. Cir. 1986); In re MetPath Inc., 223 USPQ
`88 (TTAB 1984); In re Bright-Crest, Ltd., 204 USPQ 591 (TTAB 1979); TMEP §1209.01(b).(cid:160) A mark that describes an intended user of a
`product or service is also merely descriptive within the meaning of Section 2(e)(1).(cid:160) Hunter Publishing Co. v. Caulfield Publishing Ltd., 1
`USPQ2d 1996 (TTAB 1986); In re Camel Mfg. Co., Inc., 222 USPQ 1031 (TTAB 1984); In re Gentex Corp., 151 USPQ 435 (TTAB 1966).
`
`(cid:160)T
`
`he determination of whether a mark is merely descriptive is considered in relation to the identified goods and/or services, not in the abstract.(cid:160) In
`re Polo International Inc., 51 USPQ2d 1061 (TTAB 1999) (Board found that DOC in DOC-CONTROL would be understood to refer to the
`“documents” managed by applicant’s software, not “doctor” as shown in dictionary definition);
`In re Digital Research Inc., 4 USPQ2d 1242
`(TTAB 1987) (CONCURRENT PC-DOS found merely descriptive of “computer programs recorded on disk;” it is unnecessary that programs
`actually run “concurrently,” as long as relevant trade clearly uses the denomination “concurrent” as a descriptor of this particular type of
`operating system); In re Venture Lending Associates, 226 USPQ 285 (TTAB 1985); In re American Greetings Corp., 226 USPQ 365, 366
`(TTAB 1985) (“Whether consumers could guess what the product is from consideration of the mark alone is not the test”); TMEP §1209.01(b).
`
`(cid:160)T
`
`he applicant has applied for registration of the mark “TECHNOLOGY with the letters “e,” “c” and “o” in green for “compact fluorescent
`lamps; air conditioners, light bulbs, refrigerators and clothes dryers.”
`
`(cid:160)T
`
`he mark may be interpreted in two ways, both of which are descriptive of the goods under Section 2(e)(1) of the Act. The first interpretation of
`the mark is simply as the word “technology.” The word “technology” is defined as “1) the scientific method and material used to achieve a
`commercial or industrial objective; 2) electronic or digital products and systems considered as a group: a store specializing in office technology.”
`The mark is descriptive of the goods because the goods incorporate different types of technology and are themselves different types of
`technology. Please refer to the dictionary definition and attached excerpts from the Lexis/Nexis® database as evidence that the goods at issue are
`technology products and feature technology.
`
`(cid:160)T
`
`he second interpretation of the mark is “ECO TECHNOLOGY” or “ECOTECHNOLOGY.” The attached websites from the Internet as well as
`the excerpted Lexis/Nexis® articles contained in the first Office action show that eco technology refers to technology products that are more
`environmentally friendly. Applicant’s goods are eco technology products because they use less power or solar power, are easier to recycle or are
`made of materials or processes that are environmentally friendly. Please refer to the attachment of applicant’s website that uses the mark to
`describe how its products are made from old, discarded appliances and are made from materials that are easier to recycle.
`
`(cid:160)A
`
`pplicant has submitted a disclaimer of the word “technology.” An entire mark may not be disclaimed. If a mark is not registrable as a whole, a
`disclaimer will not make it registrable. There must be something in the combination of elements in the mark, or something of sufficient substance
`or distinctiveness over and above the matter being disclaimed, that would make the composite registrable. See In re Anchor Hocking Corp., 223
`USPQ 85 (TTAB 1984); Ex parte Ste. Pierre Smirnoff Fls, Inc., 102 USPQ 415 (Comm’r Pats. 1954). As discussed above, both interpretations
`of the mark are descriptive and a disclaimer of the word “technology” does not make the mark registrable.
`
`(cid:160)C
`
`onclusion
`
`

`
`(cid:160)T
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`he proposed mark is merely descriptive of the applicant’s goods under Section 2(e)(1) of the Trademark Act. Registration of the proposed mark
`is refused.
`
`(cid:160)A
`
`dvisory
`
`(cid:160)A
`
` mark in an application under Trademark Act Section 1(b) is not eligible for registration on the Supplemental Register until an acceptable
`amendment to allege use under 37 C.F.R. §2.76 has been filed.(cid:160) 37 C.F.R. §§2.47(d), 2.75(b); TMEP §§815.02, 1102.03.(cid:160) When a Section 1(b)
`application is successfully amended to the Supplemental Register, the effective filing date of the application will be the date on which applicant
`met the minimum filing requirements of 37 C.F.R. §2.76(e) for the amendment to allege use.(cid:160) 37 C.F.R. §2.75(b); TMEP §§816.02, 1102.03.
`
`(cid:160)I
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`NFORMALITIES
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`(cid:160)R
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`EQUEST FOR INFORMATION
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`(cid:160)A
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`pplicant must explain whether “ECO TECHNOLOGY” or “ECOTECHNOLOGY” has any meaning or significance in the industry in which
`the goods and/or services are manufactured/provided, or if such wording is a “term of art” within applicant’s industry.
`(cid:160) Applicant must also
`explain whether this wording identifies a geographic place.(cid:160) See 37 C.F.R. §2.61(b); TMEP §814.
`
`(cid:160)F
`
`urther, applicant must provide additional information about this wording to enable proper examination of the application.(cid:160) Specifically,
`applicant must respond to the following questions:(cid:160) 1) Are the goods made from recycled materials or recycled goods? 2) Are the goods made
`from materials that are easier to recycle? 3) Are the goods more energy efficient or longer lasting?
`
`(cid:160)F
`
`ailure to respond to this request for information can be grounds for refusing registration.(cid:160) See In re DTI P’ship LLP , 67 USPQ2d 1699, 1701
`(TTAB 2003); TMEP §814.
`
`(cid:160)A
`
`pplicant’s Response
`
`(cid:160)I
`
`f applicant fails to respond to this final action within six months of the mailing date, the application will be abandoned.(cid:160) 15 U.S.C. §1062(b); 37
`
`C.F.R. §2.65(a).(cid:160) Applicant may respond to this final action by:(cid:160)(cid:160)
`
`(1)(cid:160) submitting a response that fully satisfies all outstanding requirements, if feasible (37 C.F.R. §2.64(a)); and/or
`(2)(cid:160) filing an appeal to the Trademark Trial and Appeal Board, with an appeal fee of $100 per class (37 C.F.R. §§2.6(a)(18) and 2.64(a);
`TMEP §§715.01 and 1501 et seq.; TBMP Chapter 1200).
`
`(cid:160)I
`
`n certain circumstances, a petition to the Director may be filed to review a final action that is limited to procedural issues, pursuant to 37 C.F.R.
`§2.63(b)(2).(cid:160) 37 C.F.R. §2.64(a).(cid:160) See 37 C.F.R. §2.146(b), TMEP §1704, and TBMP Chapter 1201.05 for an explanation of petitionable matter.(cid:160)
`The petition fee is $100.(cid:160) 37 C.F.R. §2.6(a)(15).
`
`/Khanh M. Le/
`U.S. Patent & Trademark Office
`Law Office 113
`(571) 272-9435
`
`(cid:160)(cid:160)
`RESPOND TO THIS ACTION:(cid:160)Applicant should file a response to this Office action(cid:160)online using the form at
`http://www.uspto.gov/teas/eTEASpageD.htm, waiting 48-72 hours if applicant received notification of the Office action via e-mail.(cid:160)(cid:160)For
`technical assistance with the form, please e-mail TEAS@uspto.gov.(cid:160) For(cid:160)questions about the Office action itself, please contact the assigned
`examining attorney.(cid:160)(cid:160) Do not respond to this Office action by e-mail;(cid:160)the USPTO does not accept e-mailed responses .
`
`(cid:160)I
`
`f responding by paper mail, please include the following information: the application serial number, the mark, the filing date and the name,
`title/position, telephone number and e-mail address of the person signing the response.(cid:160) Please use the following address: Commissioner for
`Trademarks, P.O. Box 1451, Alexandria, VA 22313-1451.
`
`(cid:160)S
`
`TATUS CHECK: Check the status of the application at least once every six months from the initial filing date using the USPTO Trademark
`Applications and Registrations Retrieval (TARR) online system at http://tarr.uspto.gov.(cid:160) When conducting an online status check, print and
`maintain a copy of the complete TARR screen.(cid:160) If the status of your application has not changed for more than six months, please contact the
`assigned examining attorney.
`
`(cid:160)(cid:160)(cid:160)(cid:160)
`

`
`Time of Request: Thursday, July 02, 2009(cid:160) 14:01:49 EST
`Client ID/Project Name:
`Number of Lines: 678
`Job Number:(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`2862:165293009
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`(cid:160) R
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`esearch Information
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`(cid:160) S
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`ervice: (cid:160)(cid:160) Terms and Connectors Search
`Print Request: Selected Document(s):
`2,4,6,8,10,11,15,19,27,32,36,43,52,54,56,60,68,74,79,94,95,97,98,106,107,109,110
`Source: US Newspapers
`Search Terms: nocaps(technology w/2 (lamps or "air conditioner" or "light bulb" or refrigerator
`or "clothes dryer"))
`
`Send to:(cid:160) LE, KHANH
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`TRADEMARK LAW LIBRARY
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`600 DULANY ST
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`ALEXANDRIA, VA 22314-5790
`
`(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
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`2 of 507 DOCUMENTS
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`Copyright 2009 Reno Gazette-Journal
`All Rights Reserved
`Reno Gazette-Journal (Nevada)
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`June 23, 2009 Tuesday
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`(cid:160)S
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`ECTION: TT
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`(cid:160)L
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`ENGTH: 341 words
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`(cid:160)H
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`EADLINE: TDPUD's Keep Your Cool program aims to lower business utility costs
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`(cid:160)B
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`YLINE: Staff report
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`(cid:160)B
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`ODY:
`...on their electric and water bills. Any local business is eligible to participate in the program.
`Green Partner businesses are given a free energy evaluation and provided free energy-efficient compact fluorescent light bulbs, new
`technology ultra efficient Light Emitting Diode light bulbs, low-flow water sprayers and pre-rinse spray valves. Businesses needing new
`fluorescent-tube lighting for standard office-type(cid:160) ...
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`4 of 507 DOCUMENTS
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`Copyright 2009 Daily Camera and Boulder Publishing, LLC
`All Rights Reserved
`Daily Camera (Boulder, Colorado)
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`June 4, 2009 Thursday(cid:160)
`Web-Exclusive Edition
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`(cid:160)S
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`ECTION: SCHOOLS
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`(cid:160)L
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`ENGTH: 698 words
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`(cid:160)H
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`EADLINE: Fairview to get field lights;
`Marching band parents, students praise Boulder Valley
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`(cid:160)B
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`(cid:160)B
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`YLINE: Vanessa Miller Camera Staff Writer
`
`ODY:
`...so they don't have to be emptied regularly, he said.
`
`(cid:160) The district also addressed concerns that poles would obstruct views and spill light into the neighborhood by working with engineers to
`design the "most-efficient" model, Sleeper said. New light technology allows lamps to act like a "curtain on the field," and Sleeper said the 70-
`foot poles -- shorter than Boulder High's 90-foot polls -- are the optimum height for the least light pollution.
`
`(cid:160) The district also vowed to(cid:160) ...
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`(cid:160)
`(cid:160)(cid:160)
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`(cid:160)(cid:160)(cid:160)
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`(cid:160)(cid:160)(cid:160)
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`6 of 507 DOCUMENTS
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`Copyright 2009 Landmark Communications, Inc.
`All Rights Reserved
`The Virginian-Pilot(Norfolk, VA.)
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`April 4, 2009 Saturday(cid:160)(cid:160) The Virginian-Pilot Edition
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`(cid:160)S
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`ECTION: AT HOME; Pg. R6
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`(cid:160)L
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`ENGTH: 479 words
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`(cid:160)H
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`EADLINE: Shiny new things for house don't always satisfy, but we can hope
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`(cid:160)B
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`ODY:
`...work. We resolved to live with funny-tasting food and foul-smelling water. And we did.
`
`Then, one day, it was all better.
`I read writer Stacey Enesey Klemenc's cover story this week on the latest refrigerator technology with fascination and envy. Envy for
`fridges whose doors swing wide enough to put in party platters. Fridges with the freezer on the bottom because it just makes more sense. Fridges
`with televisions in their(cid:160) ...
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`8 of 507 DOCUMENTS
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`Copyright 2009 United Business Media LLC,
`All Rights Reserved
`CRNtech
`
`March 1, 2009 Sunday
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`(cid:160)S
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`ECTION: DEEP DIVE REVIEWS; Pg. 4
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`(cid:160)L
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`ENGTH: 685(cid:160) words
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`(cid:160)H
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`EADLINE: Lighting It Up In Dark Conditions
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`(cid:160)B
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`YLINE: Edward F. Moltzen
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`(cid:160)B
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`ODY:
`...projector in its class (which NEC refers to as a(cid:160) professional integration(cid:160) projector). Yet the company has included critical elements that
`many are looking for in corporate environments: Wi-Fi, remote desktop connection, lamp-saver technology and RVA, S-Video and HDMI
`capabilities.
`
`Testing out the performance of the projector, we used DisplayMate's calibration software to give it a look out of the box. In testing for 17
`different measurements of(cid:160) ...
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`10 of 507 DOCUMENTS
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`Copyright 2009 Tribune Review Publishing Company
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`(cid:160)(cid:160)
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`(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)
`(cid:160)
`(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)
`

`
`All Rights Reserved
`Pittsburgh Tribune Review
`
`January 27, 2009 Tuesday
`
`(cid:160)L
`
`ENGTH: 547 words
`
`(cid:160)H
`
`EADLINE: Plextronics debuts new line with bright future
`
`(cid:160)B
`
`YLINE: Kim Leonard
`
`(cid:160)B
`
`ODY:
`...manager with the U.S. National Energy Technology Laboratory in Morgantown, W.Va., said the government is working to put lighting
`products on the market by 2015 that are 10 times more efficient than the incandescent lamp.(cid:160)
`OLED technology at this point, Chaddock said, "isn't well established for illumination. There are few products, if any, that are being
`manufactured."(cid:160)
`
`While he is familiar with Plextronics, Chaddock said, generally "anything that moves OLED technology closer to(cid:160) ...
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`11 of 507 DOCUMENTS
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`Copyright 2009 Chicago Tribune Company
`Chicago Tribune
`
`January 11, 2009 Sunday(cid:160)
`Final Edition
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`(cid:160)S
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`ECTION: (cid:160) MAGAZINE ; ZONE C; Pg. 19
`
`(cid:160)L
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`ENGTH: 1247 words
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`(cid:160)H
`
`EADLINE: Three visions;
`ARCHITECTURE AND DESIGN SPECIALISTS PRESENT THEIR TAKES ON THE CHICAGO OF THE FUTURE
`
`(cid:160)B
`
`ODY:
`...understand how important livable cities like Chicago are to providing sustainable lifestyle choices where Americans will voluntarily choose
`to live.
`The sustainability and climate change debate has focused almost exclusively on efficient technology alone -- light bulbs, cars and buildings -
`- to solve our environmental problems. Efficiency is essential, but it only makes cheaper the things we need to do less of, such as powering ever-
`larger homes and driving ever-longer distances. Chicago's urbanism -- its mixed-use,(cid:160) ...
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`15 of 507 DOCUMENTS
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`Copyright 2008 The Morning Call, Inc.
`All Rights Reserved
`Morning Call (Allentown, Pennsylvania)
`
`November 1, 2008 Saturday(cid:160)
`SECOND Edition
`
`(cid:160)
`(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)
`(cid:160)
`(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)
`(cid:160)
`(cid:160)
`

`
`SECTION: National; Pg. A8
`
`(cid:160)L
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`ENGTH: 397 words
`
`(cid:160)H
`
`EADLINE: Business perks up;
`(cid:160) Cool Edge is latest to reap benefits of Allentown's breaks for start-ups. ** ENTERPRISE ZONE PROGRAM
`
`(cid:160)B
`
`YLINE: Tyrone Richardson Of The Morning Call
`
`(cid:160)B
`
`ODY:
`"It's a lot of help here," Cold Edge sales manager Terry Rufer said. "The benefits are sure to keep the cost of running a business down."
`Cold Edge, which deals in low cooling technology and refrigerator devices, opened in August and employs five workers. Rufer said the
`company already is looking to expand its footprint in the center.
`
`Allentown recently recertified its Enterprise Zone Program with the state. The program, which was first(cid:160) ...
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`19 of 507 DOCUMENTS
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`Copyright 2008 The Durham Herald Co.
`The Herald-Sun (Durham, NC)
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`October 2, 2008 Thursday
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`(cid:160)S
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`ECTION: EDITORIAL; Pg. A9
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`(cid:160)L
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`ENGTH: 482(cid:160) words
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`(cid:160)H
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`EADLINE: Science Foundation, EPA join forces for study of nanotechnology
`
`(cid:160)B
`
`YLINE: Tom Katsouleas guest columnist
`
`(cid:160)B
`
`ODY:
`...everything from computer hard-drives to sunscreens, cosmetics and medical technologies. However, the environmental implications of
`these materials are virtually unknown.
`We are all familiar with examples of the unintended side effects of engineering innovation, such as leaded gasoline and freon-based air
`conditioners. These problematic technologies were later redesigned, but not before they caused considerable environmental damage.
`University professors use these examples to teach our engineering students to anticipate the possible negative impacts of technology and to
`incorporate these possibilities into their engineering decisions.(cid:160) ...
`
`27 of 507 DOCUMENTS
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`Copyright 2008 Star Tribune
`All Rights Reserved
`Star Tribune (Minneapolis, MN)
`
`August 7, 2008 Thursday(cid:160)
`Metro Edition
`
`(cid:160)S
`
`ECTION: TASTE; Pg. 3T
`
`(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)
`(cid:160)
`(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)
`(cid:160)
`(cid:160)
`

`
`LENGTH: 398 words
`
`(cid:160)H
`
`EADLINE: what's cooking
`
`(cid:160)B
`
`(cid:160)B
`
`YLINE: KIM ODE, STAFF WRITER
`
`ODY:
`...local label. The kickoff for its "Eat Local Challenge" is 11 a.m. to 4 p.m. Saturday at all stores, with accordion music and food samples.
`
`Jane Jetson's kitchen?
`News from the cutting edge of refrigerator technology: The GE Profile bottom-freezer refrigerator comes with an LCD media center upon
`which you can upload family photos, access a guide to recipe substitutions and measurement conversions and tap into nutrition information,(cid:160) ...
`
`32 of 507 DOCUMENTS
`
`Copyright 2008 Pacific Daily News (Hagatna, Guam)
`All Rights Reserved
`Pacific Daily News (Hagatna, Guam)
`
`April 28, 2008 Monday
`
`(cid:160)S
`
`ECTION: OPINION; Pg. 14A
`
`(cid:160)L
`
`ENGTH: 917 words
`
`(cid:160)H
`
`EADLINE: Military buildup brings 'great contrasts'
`
`(cid:160)B
`
`(cid:160)B
`
`YLINE: Joe Murphy
`
`ODY:
`...cars.
`
`In the paper the other day we ran an Earth Day article on how we can extend the life of the light bulbs. An energy bill, passed by Congress,
`uses new technology to make light bulbs 75 percent more efficient than what we use today.
`Starting last week, all three of the world's top bulb makers are planning on rolling out new types of bulbs that will save us(cid:160) ...
`
`36 of 507 DOCUMENTS
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`Copyright 2008 American City Business Journals, Inc.
`All Rights Reserved
`
`Dayton Business Journal (Ohio)
`
`April 11, 2008 Friday
`
`(cid:160)L
`
`ENGTH: 226(cid:160) words
`
`(cid:160)H
`
`EADLINE: U.S. Senate approves renewable energy tax credit extension
`
`(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)
`(cid:160)
`(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)
`(cid:160)
`

`
`(cid:160)B
`
`ODY:
`...Clean Renewable Energy Bonds. It extends tax credits for those who modify or build energy-efficient homes and commercial buildings, and
`it extends credits for energy efficient appliances such as dishwashers and refrigerators.
`Among the technologies that benefit from the renewable energy tax credit are wind, biomass, geothermal, small irrigation power, landfill gas,
`trash combustion and hydropower facilities.
`
`43 of 507 DOCUMENTS
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`Copyright 2008 Chattanooga Publishing Company
`Chattanooga Times Free Press (Tennessee)
`
`January 27, 2008 Sunday
`
`(cid:160)S
`
`ECTION: LIFE; Pg. F6
`
`(cid:160)L
`
`(cid:160)B
`
`ENGTH: 629 words
`
`YLINE: Jeraldine Saunders, Tribune Media Services
`
`(cid:160)B
`
`ODY:
`...23-Aug. 22): Your mission this week might be to save a few extra pennies. Find ways to shave a few pennies off the electric bill by
`installing eco-friendly light bulbs. New technology can help you achieve your aims.
`VIRGO (Aug. 23-Sept. 22): People might forget what you say or do, but they will never forget how you make them feel. Although it is
`admirable to correct(cid:160) ...
`
`52 of 507 DOCUMENTS
`
`Copyright 2007 The Salt Lake Tribune
`All Rights Reserved
`The Salt Lake Tribune
`
`December 23, 2007 Sunday
`
`(cid:160)S
`
`ECTION: FEATURES; Home and Garden
`
`(cid:160)L
`
`ENGTH: 817 words
`
`(cid:160)H
`
`EADLINE: These bulbs are a bright idea, but be careful with the cleanup
`
`(cid:160)B
`
`YLINE: By Judy Magid The Salt Lake Tribune
`
`(cid:160)G
`
`RAPHIC:
`...examples of color temperature from incandescent to fluorescent to high pressure sodium.
`Rick Christensen, lighting specialist for Codale Electric Supply, Inc. in Salt Lake City, discusses some of the differences in light bulb choices as
`the technology has evolved, including the efficiency of compact fluorescent tubes such as the T12, T8 and T5, from left, where smaller has also
`become more powerful and more efficient.
`
`(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)
`(cid:160)
`(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)
`(cid:160)
`(cid:160)
`

`
`54 of 507 DOCUMENTS
`
`Copyright 2007 The Olympian (Olympia, WA)
`All Rights Reserved
`The Olympian (Olympia, Washington)
`
`December 15, 2007 Saturday
`
`(cid:160)S
`
`ECTION: SOUTH SOUND; Pg. 1C
`
`(cid:160)L
`
`ENGTH: 449 words
`
`(cid:160)H
`
`EADLINE: Money-saving technology has Olympia's eyes aglow;
`City replaces holiday lights with LED; more applications to come
`
`(cid:160)B
`
`(cid:160)B
`
`YLINE: Matt Batcheldor
`
`ODY:
`...out.
`
`The new bulbs are revolutionizing how landscapes are lit in Olympia. The city plans to spend $671,590 the next two years to switch traffic
`signals to LEDs, and it has researched LED street lamps.
`But technology for white LED lights is still in its infancy. The Christmas lights, for instance, glow with a dimmer, blue hue compared with
`the brighter, whiter incandescents.
`
`That makes Olympia's holiday trees especially(cid:160) ...
`
`56 of 507 DOCUMENTS
`
`Copyright 2007 Great Falls Tribune (Great Falls, MT)
`All Rights Reserved
`Great Falls Tribune (Montana)
`
`October 13, 2007 Saturday
`
`(cid:160)S
`
`ECTION: AT HOME; Pg. 2H
`
`(cid:160)L
`
`ENGTH: 766 words
`
`(cid:160)H
`
`EADLINE: New lightbulbs do wonderful things, but don't screw them in too tightly
`
`(cid:160)B
`
`YLINE: Tim Carter
`
`(cid:160)B
`
`ODY:
`...work as soon as you turned the power and switch back on, and reinserted the bulb into the socket.
`I understand your confusion about purchasing light bulbs. There are so many choices. But the good news is that newer light bulbs have
`different technology that uses far less electricity, and some light bulbs make you and all of the things in your house look fantastic.
`One of the most interesting products is the halogen light bulb. This bulb produces a(cid:160) ...
`
`(cid:160)(cid:160)
`(cid:160)(cid:160)
`(cid:160)
`(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)
`(cid:160)
`(cid:160)(cid:160)
`

`
`60 of 507 DOCUMENTS
`
`Copyright 2007 Tribune Review Publishing Company
`All Rights Reserved
`Pittsburgh Tribune Review
`
`September 6, 2007 Thursday
`
`(cid:160)L
`
`ENGTH: 372 words
`
`(cid:160)H
`
`EADLINE: Quaker Valley teacher gets lesson in French culture
`
`(cid:160)B
`
`(cid:160)B
`
`YLINE: Joan Greene
`
`ODY:
`...Lyon.
`
`"It was very educational to see how the French culture is reflected in changes in the world," she said.
`Goldbach found it interesting that the French have embraced the use of cell phones, iPods and other modern technology, yet clothes dryers,
`air conditioning and even ice cubes aren't commonly used there.
`
`Visiting the Museum for Deportation and Resistance was a highlight of Goldbach's trip. "We had a concentration camp survivor speak to the
`group and it was totally(cid:160) ...
`
`68 of 507 DOCUMENTS
`
`Copyright 2007 Lincoln Journal Star,
`All Rights Reserved
`Lincoln Journal Star (Nebraska)
`
`May 12, 2007 Saturday(cid:160)
`State Edition
`
`(cid:160)S
`
`ECTION: X; Pg. 30
`
`(cid:160)L
`
`ENGTH: 658 words
`
`(cid:160)H
`
`EADLINE: In the kitchen
`
`(cid:160)B
`
`YLINE: STEPHANIE GEERY-ZINK, For the Lincoln Journal Star
`
`(cid:160)D
`
`ATELINE: Lincoln, NE
`
`(cid:160)B
`
`ODY:
`...in kitchen appliances are all about color and innovation.
`
`Local appliance stores report seeing stainless steel and black as the colors of choice for equipping new kitchens. Customers also are choosing
`some of the latest technology in refrigerators and convection ovens.
`Steve Willey, Lincoln sales manager at Glesmann Appliance Co., which sells only GE appliances, said his customers are buying Clean Steel
`appliances. According the the GE Web site,(cid:160) ...
`
`(cid:160)
`(cid:160)(cid:160)
`(cid:160)
`(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)
`(cid:160)
`(cid:160)(cid:160)
`

`
`74 of 507 DOCUMENTS
`
`Copyright 2007 The Kansas City Star
`All Rights Reserved
`
`The Kansas City Star
`
`March 20, 2007 Tuesday
`
`(cid:160)S
`
`ECTION: B; Pg. 8
`
`(cid:160)L
`
`ENGTH: 265 words
`
`(cid:160)H
`
`EADLINE: U.S. EXCERPTS
`
`(cid:160)B
`
`ODY:
`...per gallon.
`
`A contest may sound like an odd way to attack a problem, but the truth is, this type of contest is nothing new. Similar incentives have led to
`improvements in everything from refrigerator technology to man-powered flight.
`
`(cid:160)I
`
`t's not propaganda
`From theSouth Florida Sun-Sentinel(Fort Lauderdale)
`Iranian leaders don't have much to worry about concerning the Hollywood blockbuster "300." The epic tale of the long- ...
`
`79 of 507 DOCUMENTS
`
`Copyright 2007 The Oregonian
`All Rights Reserved
`The Oregonian (Portland, Oregon)
`
`February 26, 2007 Monday(cid:160)
`Sunrise Edition
`
`(cid:160)S
`
`ECTION: Living; Pg. B02
`
`(cid:160)L
`
`ENGTH: 639 words
`
`(cid:160)H
`
`EADLINE: People
`
`(cid:160)B
`
`YLINE: Compiled by Rod Patterson
`
`(cid:160)B
`
`ODY:
`...said last week at a party benefiting the environmental organization Global Green USA and its efforts to combat global climate change.
`"It's got solar panels on the roof, energy-efficient light bulbs --newer technology basically that is environmentally friendly," he said after
`arriving in a plug-in hybrid vehicle.
`
`Plug-in hybrids combine hybrid technology --which uses both gasoline and electric power --with large batteries that(cid:160) ...
`
`(cid:160)
`(cid:160)(cid:160)
`(cid:160)
`(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)
`(cid:160)
`(cid:160)(cid:160)
`

`
`94 of 507 DOCUMENTS
`
`Copyright 2007 The Macon Telegraph
`All Rights Reserved
`
`The Macon Telegraph (Georgia)
`
`January 10, 2007 Wednesday
`
`(cid:160)S
`
`ECTION: A; Pg. 7
`
`(cid:160)L
`
`ENGTH: 2751 words
`
`(cid:160)H
`
`EADLINE: This is Viewpoints for Wednesday
`
`(cid:160)B
`
`YLINE: Alan L. Gardner
`
`(cid:160)B
`
`ODY:
`...local, state, and congressional representatives to hold hearings on the environment and invite Gore to present his briefing on global
`warming and support of the Kyoto Accords.
`Environmental laws must also be strengthened to require the use of new technology light bulbs, appliances, and air conditioning systems for
`homes and businesses that use less energy and ozone depleting substances while phasing out less energy efficient products.
`
`Rather than denying that global warming is a(cid:160) ...
`
`95 of 507 DOCUMENTS
`
`Copyright 2007 St. Cloud Times (St. Cloud, MN)
`All Rights Reserved
`St. Cloud Times (Minnesota)
`
`January 3, 2007 Wednesday
`
`(cid:160)S
`
`ECTION: OPINION; Pg. 5B
`
`(cid:160)L
`
`ENGTH: 710 words
`
`(cid:160)H
`
`EADLINE: 7 resolutions to help environment
`
`(cid:160)B
`
`YLINE: Derek Larson
`
`(cid:160)B
`
`ODY:
`...quality and save energy, which also reduces emissions of mercury and carbon dioxide from coal-fired power plants.
`6) Start buying compact fluorescent light bulbs. Most U.S. households use inefficient incandescent lamps. Improved technology and lower
`prices make switching to CFLs an easy step toward saving about $55 over the life of each bulb by reducing electric consumption as much as 75
`percent while(cid:160) ...
`
`(cid:160)
`(cid:160)(cid:160)
`(cid:160)
`(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)
`(cid:160)
`(cid:160)(cid:160)(cid:160)
`

`
`97 of 507 DOCUMENTS
`
`Copyright 2006 Sentinel Communications Co.
`Orlando Sentinel (Florida)
`
`December 6, 2006 Wednesday(cid:160)
`FINAL
`
`(cid:160)S
`
`ECTION: CENTRAL FLORIDA BUSINESS; FLORIDA; Pg. B1
`
`(cid:160)L
`
`ENGTH: 782 words
`
`(cid:160)H
`
`EADLINE: Entrepreneur invents space-age dryer
`With an assist from NASA scientists, Michael Brown launches an energy-saving device.
`
`(cid:160)B
`
`YLINE: Sara Isaac, Sentinel Staff Writer
`
`(cid:160)G
`
`RAPHIC:
`...heat generator system at Hydromatic Technologies' shop in Orlando.
`
`.B
`
`OX: HYDROMATIC TECHNOLOGIES
`Founded: 2005
`Headquarters: Orlando
`President: Michael Brown
`Employees: Five
`Product: Energy-efficient hydronic technology for clothes dryers
`Contact: 407-522-4781; www.dryermiser.com
`
`.B
`
`OX: SATOP
`What: Space Alliance Technology Outreach Program.
`Where: