To:
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`Subject:
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`Sent:
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`Sent As:
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`Attachments:
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`Panasonic Corporation of North America (ptodocket@arelaw.com)
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`U.S. TRADEMARK APPLICATION NO. 77684505 - THE POWER OF TOMORROW - TODAY -
`55210/652
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`4/20/2010 7:49:25 PM
`
`ECOM103@USPTO.GOV
`
`UNITED STATES PATENT AND TRADEMARK OFFICE
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`(cid:160) (cid:160)(cid:160)(cid:160) SERIAL NO:(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160) MARK: THE POWER OF TOMORROW - TODAY(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) (cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160) (cid:160)
`MORTON AMSTER(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`AMSTER ROTHSTEIN & EBENSTEIN LLP(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`NEW YORK, NY 10016-1301(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) APPLICANT:(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`America(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) (cid:160)(cid:160)(cid:160)(cid:160)(cid:160) CORRESPONDENT’S REFERENCE/DOCKET NO :(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)
`55210/652(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) CORRESPONDENT E-MAIL ADDRESS:(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
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`*77684505*
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`RESPOND TO THIS ACTION:
`http://www.uspto.gov/teas/eTEASpageD.htm
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`(cid:160)G
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`ENERAL TRADEMARK INFORMATION:
`http://www.uspto.gov/main/trademarks.htm
`
`77/684505
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`(cid:160)(cid:160)(cid:160) CORRESPONDENT ADDRESS:
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`90 PARK AVE
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`(cid:160)(cid:160) (cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
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`(cid:160) Panasonic Corporation of North
`
`ptodocket@arelaw.com
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`OFFICE ACTION
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`(cid:160)T
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`O AVOID ABANDONMENT, THE OFFICE MUST RECEIVE A PROPER RESPONSE TO THIS OFFICE ACTION WITHIN 6 MONTHS
`OF THE ISSUE/MAILING DATE.
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`(cid:160)I
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`SSUE/MAILING DATE: 4/20/2010
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`The statement of use has been reviewed by the assigned trademark examining attorney.(cid:160) Applicant must respond timely and completely to the
`issue(s) below.(cid:160) 15 U.S.C. §1062(b); 37 C.F.R. §§2.62(a), 2.65(a); TMEP §§711, 718.03.
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`(cid:160)S
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`PECIMEN UNACCEPTABLE
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`(cid:160)T
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`he specimen is not acceptable because, although identified as a point-of-sale display associated with the goods, it appears to be mere
`advertising material; it is not accompanied by evidence of point-of-sale presentation.(cid:160) See In re Ancha Elecs., Inc., 1 USPQ2d 1318, 1319-20
`(TTAB 1986); TMEP §904.03(g).(cid:160) Material that functions merely to tell prospective purchasers about the goods, or to promote the sale of the
`goods, is not acceptable to show trademark use.(cid:160) TMEP §904.04(b).(cid:160) Leaflets, handbills, brochures, advertising circulars and other printed
`advertising material, while normally acceptable for showing use in connection with services, generally are not acceptable specimens for showing
`trademark use in connection with goods.(cid:160) See In re MediaShare Corp., 43 USPQ2d 1304, 1307 (TTAB 1997); In re Schiapparelli Searle, 26
`USPQ2d 1520, 1522 (TTAB 1993); TMEP §§904.04(b), (c), 1301.04.
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`(cid:160)H
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`owever, a printed catalog or similar specimen, which is otherwise a form of advertising, is acceptable to show trademark use as a display
`associated with the goods if it includes (1) a picture of the relevant goods or a textual description that identifies the actual features or inherent
`characteristics of the goods such that the goods are recognizable, (2) the mark appearing sufficiently near the picture or textual description of the
`goods so as to associate the mark with the goods, and (3) information necessary to order the goods (e.g., an order form or a phone number,
`mailing address, or e-mail address for placing orders) or a visible weblink to order the goods.(cid:160) See In re Sones, ___ F.3d ___, ___ USPQ2d ___,
`No. 2009-1140, 2009 U.S. App. LEXIS 28198, at *11-13 (Fed. Cir. Dec. 23, 2009); In re Dell Inc., 71 USPQ2d 1725, 1727-29 (TTAB 2004);
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`(cid:160)(cid:160)
`

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`Lands’ End, Inc. v. Manbeck , 797 F. Supp. 511, 513-14, 24 USPQ2d 1314, 1316 (E.D. Va. 1992); TMEP §904.03(h).(cid:160) Displays associated with
`the goods that comprise point-of-sale material such as banners, posters, shelf-talkers, window displays, menus, or similar devices are also
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`acceptable specimens to show trademark use.(cid:160) See In re Bright of Am., Inc., 205 USPQ 63, 71 (TTAB 1979); TMEP §904.03(g).(cid:160)(cid:160)
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`A statement of use must include a specimen showing the applied-for mark in use in commerce for each class of goods specified in the statement
`of use.(cid:160) Trademark Act Sections 1 and 45, 15 U.S.C. §§1051, 1127; 37 C.F.R. §§2.56(a), 2.88(b)(2); TMEP §§904, 1109.09(b).(cid:160) Trademark Act
`Section 45 requires use of the mark “on the goods or their containers or the displays associated therewith or on the tags or labels affixed
`thereto.” (cid:160) 15 U.S.C. §1127; see 37 C.F.R. §2.56(b)(1); TMEP §§904.03, 904.04(b), (c).
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`(cid:160)T
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`herefore, applicant must satisfy one of the following:
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`Submit evidence of point-of-sale presentation, such as (a) a photograph, with the mark clearly discernible, showing the specimen
`(1)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`used in association with the goods as a point-of-sale display; or (b) a statement, verified with an affidavit or signed declaration under 37
`C.F.R. §2.20, providing sufficient detail to show how the specimen is actually used at the point of sale to link or associate applicant’s
`mark with the goods.(cid:160) A mere statement that the specimen is used in connection with the sale of the goods, such as distributed at sales
`presentations, is not sufficient to meet this requirement.(cid:160) See 37 C.F.R. §§2.61(b), 2.193(e)(1); In re Osterberg, 83 USPQ2d 1220, 1224
`(TTAB 2007); In re Drilco Indus., Inc., 15 USPQ2d 1671, 1672 (TTAB 1990); In re Ancha Elecs., 1 USPQ2d at 1319-20; TMEP
`§904.03(g).; or
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`Submit a substitute specimen showing proper trademark use of the mark for each class of goods specified in the statement of use,
`(2)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`and the following statement, verified with an affidavit or signed declaration under 37 C.F.R. §2.20:(cid:160) “ The substitute specimen was in
`use in commerce prior to the expiration of the deadline for filing the statement of use.” (cid:160) 37 C.F.R. §2.59(b)(2); TMEP §904.05; see
`37 C.F.R. §2.193(e)(1).(cid:160) If submitting a substitute specimen requires an amendment to the dates of use, applicant must also verify the
`amended dates.(cid:160) 37 C.F.R. §2.71(c); TMEP §904.05.
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`(cid:160)E
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`xamples of specimens for goods are tags, labels, instruction manuals, containers, or photographs that show the mark on the actual goods or
`packaging.(cid:160) See TMEP §§904.03 et seq.
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`(cid:160)P
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`ending receipt of a proper response, registration is refused because the specimen does not show the applied-for mark in use in commerce as a
`
`trademark.(cid:160) Trademark Act Sections 1 and 45, 15 U.S.C. §§1051, 1127; 37 C.F.R. §§2.56(a), 2.88(b)(2); TMEP §§904, 904.07(a).(cid:160)(cid:160)
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`Applicant may not withdraw the statement of use.(cid:160) 37 C.F.R. §2.88(g); TMEP §1109.17.
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`(cid:160)R
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`ESPONSE TO OFFICE ACTION(cid:160)(cid:160)
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`There is no required format or form for responding to an Office action; however, applicant must explicitly address each refusal and/or
`requirement raised in this Office action.(cid:160) If a refusal has issued, applicant may wish to argue against the refusal, i.e., submit arguments and/or
`evidence as to why the refusal should be withdrawn and the mark should register.(cid:160) To respond to requirements, applicant should set forth in
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`writing the required changes or statements and request that the Office enter them into the application record.(cid:160)(cid:160)
`
`The response must be signed by the individual applicant or someone with legal authority to bind a juristic applicant (e.g., a corporate officer or
`general partner).(cid:160) See 37 C.F.R. §§2.62(b), 2.193(e)(2)(ii); TMEP §§611.03(b), 611.06 et seq., 712.01.(cid:160) In the case of joint applicants, all must
`sign.(cid:160) 37 C.F.R. §2.193(e)(2)(ii); TMEP §611.06(a).(cid:160) In addition, the proper signatory must personally sign or personally enter his/her electronic
`signature.(cid:160) See 37 C.F.R. §2.193(a), (e)(2)(ii); TMEP §§611.01(b), 611.02.
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`(cid:160)T
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`he Office recommends applicants use the Trademark Electronic Application System (TEAS) to respond to Office actions online at
`http://www.uspto.gov/teas/index.html.(cid:160) If applicant responds on paper via regular mail, the response should include the title “Response to Office
`Action” and the following information: (cid:160) (1) the name and law office number of the examining attorney, (2) the serial number and filing date of
`the application, (3) the date of issuance of this Office action, (4) applicant’s name, address, telephone number and e-mail address (if applicable),
`and (5) the mark.(cid:160) 37 C.F.R. §2.194(b)(1); TMEP §302.03(a).
`
`(cid:160)I
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`f applicant has questions about its application or this Office action, please contact the assigned trademark examining attorney at the telephone
`number below.
`
`/Emily K. Carlsen/
`Trademark Examining Attorney
`Law Office 103
`Phone: 571.272.2235
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`(cid:160)
`(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)
`

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`Fax: 571.273.2235
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`(cid:160)(cid:160)
`RESPOND TO THIS ACTION:(cid:160)Applicant should file a response to this Office action(cid:160)online using the form at
`http://www.uspto.gov/teas/eTEASpageD.htm, waiting 48-72 hours if applicant received notification of the Office action via e-mail.(cid:160)(cid:160)For
`technical assistance with the form, please e-mail TEAS@uspto.gov.(cid:160) For(cid:160)questions about the Office action itself, please contact the assigned
`examining attorney.(cid:160)(cid:160) Do not respond to this Office action by e-mail;(cid:160)the USPTO does not accept e-mailed responses .
`
`(cid:160)I
`
`f responding by paper mail, please include the following information: the application serial number, the mark, the filing date and the name,
`title/position, telephone number and e-mail address of the person signing the response.(cid:160) Please use the following address: Commissioner for
`Trademarks, P.O. Box 1451, Alexandria, VA 22313-1451.
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`(cid:160)S
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`TATUS CHECK: Check the status of the application at least once every six months from the initial filing date using the USPTO Trademark
`Applications and Registrations Retrieval (TARR) online system at http://tarr.uspto.gov.(cid:160) When conducting an online status check, print and
`maintain a copy of the complete TARR screen.(cid:160) If the status of your application has not changed for more than six months, please contact the
`assigned examining attorney.
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`

`
`Panasonic Corporation of North America (ptodocket@arelaw.com)
`
`U.S. TRADEMARK APPLICATION NO. 77684505 - THE POWER OF TOMORROW - TODAY -
`55210/652
`
`4/20/2010 7:49:29 PM
`
`ECOM103@USPTO.GOV
`
`To:
`
`Subject:
`
`Sent:
`
`Sent As:
`
`Attachments:
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) (cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
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`IMPORTANT NOTICE REGARDING YOUR TRADEMARK APPLICATION
`
`(cid:160)Y
`
`our trademark application (Serial No. 77684505) has been reviewed.(cid:160)(cid:160) The examining attorney assigned by the
`United States Patent and Trademark Office (“USPTO”) has written a letter (an “Office action”) on 4/20/2010
`to which you must respond (unless the Office letter specifically states that no response is required).(cid:160) Please follow
`these steps:
`
`(cid:160)1
`
`link
`Read
`.
`this
`on
`clicking
`by
`letter
`Office
`the
`http://tmportal.uspto.gov/external/portal/tow?DDA=Y&serial_number=77684505&doc_type=OOA&mail_date=20100420 OR go to (cid:160)
`http://tmportal.uspto.gov/external/portal/tow and enter your serial number to access the Office letter.(cid:160) If you have difficulty accessing the
`Office letter, contact TDR@uspto.gov. (cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`PLEASE NOTE: The(cid:160)Office letter may not be(cid:160)immediately available but will be(cid:160)viewable within(cid:160)24 hours of this e-mail notification.
`
`(cid:160)2
`
`. Contact the examining attorney who reviewed your application if you have any questions about the content of the Office letter (contact
`information appears at the end thereof).
`
`(cid:160)3
`
`. Respond within 6 months, calculated from 4/20/2010 (or sooner if specified in the Office letter), using the Trademark Electronic Application
`System (TEAS) Response to Office Action form. If you have difficulty using TEAS, contact TEAS@uspto.gov.(cid:160)(cid:160)
`ALERT:
`
`Failure to file any required response by the applicable deadline will result in the ABANDONMENT (loss) of your application.
`
`(cid:160)D
`
`o NOT hit “Reply” to this e-mail notification, or otherwise attempt to e-mail your response, as the USPTO does NOT accept e-mailed
`
`responses.(cid:160)(cid:160)(cid:160)
`
`(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)