To:
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`Subject:
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`Sent:
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`Sent As:
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`Attachments:
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`Panasonic Corporation of North America (ptodocket@arelaw.com)
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`TRADEMARK APPLICATION NO. 78883385 - SHARE THE AIR - 55210/556
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`10/20/2006 11:18:20 AM
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`ECOM106@USPTO.GOV
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`UNITED STATES PATENT AND TRADEMARK OFFICE
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`(cid:160) (cid:160)(cid:160)(cid:160) SERIAL NO:(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160) (cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160) APPLICANT:(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
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`Panasonic Corporation of North America
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`78/883385
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`*78883385*
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`RETURN ADDRESS:(cid:160)
`Commissioner for Trademarks
`P.O. Box 1451
`Alexandria, VA 22313-1451
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`Please provide in all correspondence:
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`(cid:160)1
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`.(cid:160) Filing date, serial number, mark and
`applicant's name.
`(cid:160)(cid:160)(cid:160)(cid:160)
`2.(cid:160) Date of this Office Action.
`3.(cid:160) Examining Attorney's name and
`(cid:160)(cid:160)(cid:160)(cid:160) Law Office number.
`4. Your
`telephone number and e-mail
`address.
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`(cid:160)(cid:160)(cid:160) CORRESPONDENT ADDRESS:
`(cid:160) MORTON AMSTER
`(cid:160) AMSTER ROTHSTEIN & EBENSTEIN LLP
`(cid:160) 90 PARK AVE
`(cid:160) NEW YORK, NY 10016-1301
`(cid:160)
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`SHARE THE AIR
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`(cid:160) (cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) MARK:(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160) (cid:160)(cid:160)(cid:160)(cid:160)(cid:160) CORRESPONDENT’S REFERENCE/DOCKET NO :(cid:160)(cid:160) 55210/556
`(cid:160)(cid:160)(cid:160)(cid:160) CORRESPONDENT EMAIL ADDRESS:(cid:160)(cid:160) ptodocket@arelaw.com
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`(cid:160)(cid:160)(cid:160)
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`OFFICE ACTION
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`(cid:160)R
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`ESPONSE TIME LIMIT:(cid:160) TO AVOID ABANDONMENT, THE OFFICE MUST RECEIVE A PROPER RESPONSE TO THIS OFFICE
`ACTION WITHIN 6 MONTHS OF THE MAILING OR E-MAILING DATE.(cid:160)(cid:160)
`MAILING/E-MAILING DATE INFORMATION:(cid:160) If the mailing or e-mailing date of this Office action does not appear above, this
`information can be obtained by visiting the USPTO website at http://tarr.uspto.gov/, inserting the application serial number, and viewing the
`prosecution history for the mailing date of the most recently issued Office communication.
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`(cid:160)S
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`erial Number(cid:160) 78/883385
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`The assigned trademark examining attorney has reviewed the referenced application and has determined the following:
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`Results of Trademark Act Section 2(d) Search
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`(cid:160)T
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`he Office records have been searched and no similar registered or pending mark has been found that would bar registration under Trademark
`Act Section 2(d), 15 U.S.C. §1052(d).(cid:160) TMEP §704.02.
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`Trademark Act Section 1, 2, 3 and 45 Refusal to Register
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`(cid:160)R
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`egistration is REFUSED because the activities recited in the description of services are not “services” as contemplated by the Trademark Act. (cid:160)
`Trademark Act Sections 1, 2, 3 and 45, 15 U.S.C. §§1051, 1052, 1053 and 1127; TMEP §§1301.01 et seq.(cid:160) Specifically, the description of
`services identifies the following activities: “promoting the use and sale of consumer electronics products, namely, plasma TVs, digital still
`cameras, camcorders and DVD players used during environmental sports shows which will catch or display the motion of participants on camera
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`(cid:160)
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`(cid:160)(cid:160)(cid:160)
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`and share the captured images on related displays, plasma TVs, camcorders and DVD players.” (cid:160)(cid:160)
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`It appears from the record that applicant is promoting the use and sale of its own products.(cid:160) It is well settled that the promotion of one's own
`goods is not a service.(cid:160) TMEP §§1301.01(b)(i); In re Radio Corp. of America, 205 F.2d 180, 98 USPQ 157 (C.C.P.A. 1953) (record manufacturer
`who prepares radio programs primarily designed to advertise and sell records is not rendering service); In re SCM Corp., 209 USPQ 278 (TTAB
`1980) (supplying merchandising aids and store displays to retailers does not constitute separate service); Ex parte Wembley, Inc., 111 USPQ 386
`(Comm'r Pats. 1956) (national advertising program designed to sell manufacturer's goods to ultimate purchasers is not service to wholesalers and
`retailers, because national product advertising is normally expected of manufacturers of nationally distributed products, and is done in
`furtherance of the sale of the advertised products).
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`(cid:160)T
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`he following criteria have evolved for determining what constitutes a service, in connection with which a mark may be registered:(cid:160) (1) a service
`must be a real activity; (2) a service must be performed to the order of, or for the benefit of, someone other than applicant; and (3) a service must
`be an activity that is qualitatively different from anything necessarily done in connection with the sale of applicant’s goods or the performance
`of another service.(cid:160) In re Betz Paperchem, Inc., 222 USPQ 89, 90 (TTAB 1984); see In re Canadian Pacific Ltd., 754 F.2d 992, 224 USPQ 971
`(Fed. Cir. 1985); In re Moore Business Forms, Inc., 24 USPQ2d 1638 (TTAB 1992); In re Integrated Resources, Inc., 218 USPQ 829 (TTAB
`1983); In re Landmark Communications, Inc., 204 USPQ 692 (TTAB 1979).
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`(cid:160)I
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`f applicant is in fact promoting the use and sale of the products of others, rather than applicant’s own products, then applicant should amend the
`identification of services to make clear that it is promoting the sale and use of plasma TVs, digital still cameras, camcorders and DVD players of
`others.(cid:160) TMEP §§1301.01(b)(i), 1402.01 and 1402.03.(cid:160) Applicant's specimens of use will have to show that it is promoting the sale and use of the
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`plasma TVs, digital still cameras, camcorders and DVD players of others.(cid:160)(cid:160)
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`Please note that, while the identification of services may be amended to clarify or limit the services, adding to the services or broadening the
`scope of the services is not permitted.(cid:160) 37 C.F.R. §2.71(a); TMEP §1402.06.(cid:160) Therefore, applicant may not amend the identification to include
`services that are not within the scope of the services set forth in the present identification.
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`If applicant has any questions, please feel free to contact the undersigned.
`
`/Linda Lavache/
`Trademark Examining Attorney
`Law Office 106
`Phone: 571.272.7187
`Official Fax: 571.273.9106
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`HOW TO RESPOND TO THIS OFFICE ACTION:
`ONLINE RESPONSE:(cid:160) You may respond using the Office’s Trademark Electronic Application System (TEAS) Response to Office action
`form available on our website at http://www.uspto.gov/teas/index.html.(cid:160) If the Office action issued via e-mail, you must wait 72 hours
`after receipt of the Office action to respond via TEAS.(cid:160) NOTE:(cid:160) Do not respond by e-mail.(cid:160) THE USPTO WILL NOT ACCEPT AN
`E-MAILED RESPONSE.
`REGULAR MAIL RESPONSE:(cid:160) To respond by regular mail, your response should be sent to the mailing return address above, and
`include the serial number, law office number, and examining attorney’s name. (cid:160) NOTE:(cid:160) The filing date of the response will be the date
`of receipt in the Office, not the postmarked date.(cid:160) To ensure your response is timely, use a certificate of mailing.(cid:160) 37 C.F.R. §2.197.
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`(cid:160)S
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`TATUS OF APPLICATION: To check the status of your application, visit the Office’s Trademark Applications and Registrations Retrieval
`(TARR) system at http://tarr.uspto.gov.
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`(cid:160)V
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`IEW APPLICATION DOCUMENTS ONLINE: Documents in the electronic file for pending applications can be viewed and downloaded
`online at http://portal.uspto.gov/external/portal/tow.
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`(cid:160)G
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`ENERAL TRADEMARK INFORMATION: For general information about trademarks, please visit the Office’s website at
`http://www.uspto.gov/main/trademarks.htm
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`(cid:160)F
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`OR INQUIRIES OR QUESTIONS ABOUT THIS OFFICE ACTION, PLEASE CONTACT THE ASSIGNED EXAMINING
`ATTORNEY SPECIFIED ABOVE.
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