To:
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`Subject:
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`Sent:
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`Sent As:
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`Attachments:
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`Panasonic Corporation of North America (ptodocket@arelaw.com)
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`TRADEMARK APPLICATION NO. 78887085 - PLASMA CONCIERGE - 55210/558
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`2/28/2008 2:27:31 PM
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`ECOM106@USPTO.GOV
`
`UNITED STATES PATENT AND TRADEMARK OFFICE
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`(cid:160) (cid:160)(cid:160)(cid:160) SERIAL NO:(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160) MARK: PLASMA CONCIERGE(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) (cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160) (cid:160)
`Morton Amster(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`AMSTER ROTHSTEIN & EBENSTEIN LLP(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`NEW YORK NY 10016-1301(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) APPLICANT:(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`America(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) (cid:160)(cid:160)(cid:160)(cid:160)(cid:160) CORRESPONDENT’S REFERENCE/DOCKET NO :(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)
`55210/558(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) CORRESPONDENT E-MAIL ADDRESS:(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
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`*78887085*
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`RESPOND TO THIS ACTION:
`http://www.uspto.gov/teas/eTEASpageD.htm
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`(cid:160)G
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`ENERAL TRADEMARK INFORMATION:
`http://www.uspto.gov/main/trademarks.htm
`
`78/887085
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`(cid:160)(cid:160)(cid:160) CORRESPONDENT ADDRESS:
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`90 PARK AVE
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`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
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`(cid:160) Panasonic Corporation of North
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`ptodocket@arelaw.com
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`OFFICE ACTION
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`(cid:160)T
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`O AVOID ABANDONMENT, THE OFFICE MUST RECEIVE A PROPER RESPONSE TO THIS OFFICE ACTION WITHIN 6 MONTHS
`OF THE ISSUE/MAILING DATE.
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`(cid:160)I
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`SSUE/MAILING DATE: 2/28/2008
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`(cid:160)T
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`he assigned trademark examining attorney has reviewed the statement of use and has determined the following:
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`Preliminary Amendment
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`(cid:160)A
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`pplicant’s amendment of the dates of first use, which was supported with a signed declaration, is acknowledged and has been entered. (cid:160)(cid:160)
`Specimen Refusal
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`(cid:160)T
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`he specimen is not acceptable because it does not show the applied-for mark used in connection with the goods specified in the statement of
`use.(cid:160) A statement of use must include a specimen showing the applied-for mark in use in commerce for each class of goods in the statement of
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`use.(cid:160) Trademark Act Sections 1 and 45, 15 U.S.C. §§1051, 1127; 37 C.F.R. §§2.56, 2.88(b)(2); TMEP §§904, 904.07(a), 1109.09(b).(cid:160)(cid:160)
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`In this case, the specimen consists of a packaging insert.(cid:160) The specimen is not acceptable because (1) it is merely advertising and (2) the
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`specimen does not show the proposed mark used as a source identifier for “plasma televisions.” (cid:160)(cid:160)
`
`Informational inserts are generally not acceptable to show trademark use. In re MediaShare Corp., 43 USPQ2d 1304 (TTAB 1997); In re
`Schiapparelli Searle, 26 USPQ2d 1520 (TTAB 1993); In re Drilco Industrial Inc., 15 USPQ2d 1671 (TTAB 1990); In re ITT Rayonier Inc., 208
`USPQ 86 (TTAB 1980); In re Bright of America, Inc., 205 USPQ 63 (TTAB 1979).(cid:160) If material inserted in a package with the goods is merely
`advertising material, then it is not acceptable as a specimen of use on or in connection with the goods.(cid:160) TMEP §904.04(c).(cid:160) The specimen is
`merely an advertising insert for services offered by applicant to owners of televisions.
`
`(cid:160)(cid:160)
`

`
`(cid:160)I
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`n this particular instance, the mark “PLASMA CONCIERGE” is not used on the specimen as a trademark for applicant’s plasma televisions.
`Rather, “PLASMA CONCIERGE” is used to identify hot-line, scheduling, and live chat assistance services offered by applicant to owners of
`new televisions.(cid:160) The specimen states “Plasma Concierge adds value to your premium TV experience with services like . . .” (cid:160) and “Call now to
`activate your Panasonic Plasma Concierge privileges and learn more about these services.” (cid:160) The mark is clearly used to identify services and is
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`not used to identify plasma televisions.(cid:160)(cid:160)
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`For the reasons discussed above, the specimen is unacceptable because it does not show the applied-for mark used in commerce in connection
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`with the goods specified in the statement of use.(cid:160)(cid:160)
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`Therefore, applicant must submit the following:
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`(1)(cid:160)(cid:160) A substitute specimen showing use of the mark for the goods specified in the statement of use; and
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`(2)(cid:160)(cid:160) The following statement, verified with an affidavit or signed declaration under 37 C.F.R. §2.20:(cid:160) “ The substitute specimen was in
`use in commerce prior to the expiration of the time allowed applicant for filing a statement of use.” (cid:160) 37 C.F.R. §2.59(b)(2); TMEP
`§904.05.(cid:160) If submitting a specimen requires an amendment to the dates of use, applicant must also verify the amended dates.(cid:160) 37 C.F.R.
`§2.71(c).
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`(cid:160)E
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`xamples of specimens for goods are tags, labels, instruction manuals, containers, photographs that show the mark on the goods or packaging, or
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`displays associated with the goods at their point of sale.(cid:160) TMEP §§904.03 et seq.(cid:160)(cid:160)
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`PLEASE NOTE: while the identification of goods may be amended to clarify or limit the goods, adding to the goods or broadening the scope of
`the goods is not permitted.(cid:160) 37 C.F.R. §2.71(a); TMEP §1402.06.(cid:160) Therefore, applicant may not amend the identification to include goods and/or
`services that are not within the scope of the present identification.
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`(cid:160)P
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`ending a proper response, registration is REFUSED because the specimen does not show the applied-for mark in use in commerce as a
`trademark for the identified goods.(cid:160) 15 U.S.C. §§1051, 1127; 37 C.F.R. §§2.56, 2.88; TMEP §§904, 904.07(a), 1109.09(b).
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`(cid:160)A
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`pplicant may not withdraw the statement of use.(cid:160) 37 C.F.R. §2.88(g); TMEP §1109.17.
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`If applicant has any questions, please feel free to contact the undersigned.
`
`/Linda Lavache/
`Trademark Examining Attorney
`Law Office 106
`Phone: 571.272.7187
`Official Fax: 571.273.9106
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`(cid:160)(cid:160)(cid:160)(cid:160)
`
`RESPOND TO THIS ACTION: If there are any questions about the Office action, please contact the assigned examining attorney. A response
`to this Office action should be filed using the form available at http://www.uspto.gov/teas/eTEASpageD.htm. If notification of this Office action
`was received via e-mail, no response using this form may be filed for 72 hours after receipt of the notification. Do not attempt to respond by e-
`mail as the USPTO does not accept e-mailed responses.
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`(cid:160)I
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`f responding by paper mail, please include the following information: the application serial number, the mark, the filing date and the name,
`title/position, telephone number and e-mail address of the person signing the response.(cid:160) Please use the following address: Commissioner for
`Trademarks, P.O. Box 1451, Alexandria, VA 22313-1451.
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`(cid:160)S
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`TATUS CHECK: Check the status of the application at least once every six months from the initial filing date using the USPTO Trademark
`Applications and Registrations Retrieval (TARR) online system at http://tarr.uspto.gov.(cid:160) When conducting an online status check, print and
`maintain a copy of the complete TARR screen.(cid:160) If the status of your application has not changed for more than six months, please contact the
`assigned examining attorney.
`
`(cid:160)
`(cid:160)
`(cid:160)
`(cid:160)(cid:160)
`(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`

`
`To:
`
`Subject:
`
`Sent:
`
`Sent As:
`
`Attachments:
`
`Panasonic Corporation of North America (ptodocket@arelaw.com)
`
`TRADEMARK APPLICATION NO. 78887085 - PLASMA CONCIERGE - 55210/558
`
`2/28/2008 2:27:32 PM
`
`ECOM106@USPTO.GOV
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) (cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`(cid:160)P
`
`IMPORTANT NOTICE
`USPTO OFFICE ACTION HAS ISSUED ON 2/28/2008 FOR
`APPLICATION SERIAL NO. 78887085
`
`lease follow the instructions below to continue the prosecution of your application:
`
`ACTION:
`OFFICE
`VIEW
`link
`this
`on
`Click
`http://tmportal.uspto.gov/external/portal/tow?DDA=Y&serial_number=78887085&doc_type=OOA&mail_date=20080228 (or copy and
`paste this URL into the address field of your browser), or visit http://tmportal.uspto.gov/external/portal/tow and enter the application
`serial number to access the Office action.
`
`(cid:160)P
`
`LEASE NOTE: The(cid:160)Office action may not be(cid:160)immediately available but will be(cid:160)viewable within(cid:160)24 hours of this notification.
`
`(cid:160)R
`
`ESPONSE(cid:160)MAY BE REQUIRED: You should carefully review the Office action to determine (1) if a response is required; (2) how to
`respond; and (3) the applicable response time period. Your response deadline will be calculated from 2/28/2008.
`
`(cid:160)D
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`o NOT hit “Reply” to this e-mail notification, or otherwise attempt to e-mail your response, as the USPTO does NOT accept e-mailed
`responses.(cid:160) Instead, the USPTO recommends that you respond online using the Trademark Electronic Application System response form
`at http://www.uspto.gov/teas/eTEASpageD.htm.
`
`(cid:160)H
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`ELP: For technical assistance in accessing the Office action, please e-mail
`
`TDR@uspto.gov.(cid:160) Please contact the assigned examining attorney with questions about the Office action.(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) WARNING
`
`1. The USPTO will NOT send a separate e-mail with the Office action attached.
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`(cid:160)2
`
`. Failure to file any required response by the applicable deadline will result in the ABANDONMENT of your
`application.
`
`(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)