To:
`
`Subject:
`
`Sent:
`
`Sent As:
`
`Attachments:
`
`Panasonic Corporation (docketingtm@hdp.com)
`
`U.S. TRADEMARK APPLICATION NO. 85196580 - EASY IPTV - 9432-200478
`
`3/21/2011 9:17:19 PM
`
`ECOM114@USPTO.GOV
`
`Attachment - 1
`Attachment - 2
`Attachment - 3
`Attachment - 4
`Attachment - 5
`Attachment - 6
`Attachment - 7
`Attachment - 8
`Attachment - 9
`Attachment - 10
`Attachment - 11
`Attachment - 12
`Attachment - 13
`Attachment - 14
`Attachment - 15
`Attachment - 16
`
`UNITED STATES PATENT AND TRADEMARK OFFICE (USPTO)
`OFFICE ACTION (OFFICIAL LETTER) ABOUT APPLICANT’S TRADEMARK APPLICATION
`
`(cid:160) (cid:160)(cid:160)(cid:160) APPLICATION SERIAL NO.(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160) MARK: EASY IPTV(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) (cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160) (cid:160)
`GEOFFREY D. AURINI(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`HARNESS, DICKEY & PIERCE, P.L.C.(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) APPLICANT:(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`TROY, MI 48098-2683(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160) (cid:160)(cid:160)(cid:160)(cid:160)(cid:160) CORRESPONDENT’S REFERENCE/DOCKET NO :(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)
`9432-200478(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) CORRESPONDENT E-MAIL ADDRESS:(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`(cid:160) Panasonic Corporation
`
`docketingtm@hdp.com
`
`OFFICE ACTION
`
`STRICT DEADLINE TO RESPOND TO THIS LETTER
`TO AVOID ABANDONMENT OF APPLICANT’S TRADEMARK APPLICATION, THE USPTO MUST RECEIVE APPLICANT’S COMPLETE
`RESPONSE TO THIS LETTER WITHIN 6 MONTHS OF THE ISSUE/MAILING DATE BELOW.
`
`(cid:160)I
`
`SSUE/MAILING DATE: 3/21/2011
`
`The referenced application has been reviewed by the assigned trademark examining attorney.(cid:160)(cid:160)
`Search Results
`The trademark examining attorney has searched the Office’s database of registered and pending marks and has found no conflicting marks that
`
`85196580
`
`(cid:160)(cid:160)(cid:160) CORRESPONDENT ADDRESS:
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`5445 CORPORATE DR STE 200
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`*85196580*
`
`CLICK HERE TO RESPOND TO THIS LETTER:
`http://www.uspto.gov/teas/eTEASpageD.htm
`
`(cid:160)
`(cid:160)
`

`

`would bar registration under Trademark Act Section 2(d).(cid:160) TMEP §704.02; see 15 U.S.C. §1052(d).
`
`(cid:160)A
`
`pplicant must respond timely and completely to the issue(s) below.(cid:160) 15 U.S.C. §1062(b); 37 C.F.R. §§2.62(a), 2.65(a); TMEP §§711, 718.03.
`
`(cid:160)D
`
`isclaimer
`Applicant must disclaim the descriptive wording “IPTV” apart from the mark as shown because it merely describes an ingredient, quality,
`characteristic, function, feature, purpose or use of applicant’s goods and/or services. (cid:160) See 15 U.S.C. §§1052(e)(1), 1056(a); In re
`Steelbuilding.com, 415 F.3d 1293, 1297, 75 USPQ2d 1420, 1421 (Fed. Cir. 2005); In re Gyulay, 820 F.2d 1216, 1217-18, 3 USPQ2d 1009, 1010
`
`(Fed. Cir. 1987); TMEP §§1213, 1213.03(a).(cid:160)(cid:160)
`
`As the attached on-line articles demonstrate, IPTV stands for internet protocol television and is a way in which television or video recordings
`may be viewed on the internet.(cid:160) In this case, IPTV may describe a feature or characteristic of applicant’s goods, because applicant’s various
`video apparatuses may feature IPTV systems to enable viewing of videos from the Internet on applicant’s devices. (cid:160) For example, the attached
`on-line evidence from applicant’s website demonstrates that applicant’s goods feature embedded apps and the like for watching movies and
`other videos from the Internet.(cid:160) Thus, IPTV describes a salient feature or characteristic of the identified goods.
`
`(cid:160)A
`
` “disclaimer” is a statement that applicant does not claim exclusive rights to an unregistrable component of a mark; it does not affect the
`appearance of the mark.(cid:160) TMEP §1213.(cid:160) An unregistrable component of a mark includes wording and designs that are merely descriptive or
`generic of the goods and/or services, and is wording or an illustration that others would need to use to describe or show their goods and services
`in the marketplace.(cid:160) 15 U.S.C. §1052(e); see TMEP §§1209.03(f), 1213.03 et seq.
`
`(cid:160)T
`
`(cid:160)T
`
`he following is the standard format used by the Office:
`
`No claim is made to the exclusive right to use “IPTV” apart from the mark as shown.
`
`MEP §1213.08(a)(i); see In re Owatonna Tool Co., 231 USPQ 493 (Comm’r Pats. 1983).
`
`(cid:160)M
`
`eaning/Significance
`Applicant must specify whether the letters “IPTV” have any significance as applied to the goods and/or services described in the application. (cid:160)
`See 37 C.F.R. §2.61(b); TMEP §§808.01(a), 814.
`
`(cid:160)C
`
`olor Claim and Color Location Statement/Mark Description
`The color claim does not identify all the colors in the drawing of the mark.(cid:160) Specifically, the following colors have been omitted:(cid:160) gray.(cid:160) A
`complete color claim must list all the colors appearing in the drawing of the mark.(cid:160) See 37 C.F.R. §2.52(b)(1); TMEP §§807.07(a) et seq.(cid:160) If
`black, white, and/or gray are not being claimed as a color feature of the mark, applicant must exclude these from the color claim and include in
`the mark description a statement that the colors black, white, and/or gray represent background, outlining, shading and/or transparent areas and
`
`are not part of the mark.(cid:160) TMEP §807.07(d).(cid:160)(cid:160)(cid:160)(cid:160)
`
`The mark description is also incomplete because it does not reference all the literal or design elements in the mark and/or it does not reference all
`the colors in those elements.(cid:160) The description does not reference the color of the wording or the square.(cid:160) A complete mark description for a mark
`depicted in color must identify all the literal and design elements in the mark and specify where the colors appear in those elements.(cid:160) See 37
`
`C.F.R. §§2.37, 2.52(b)(1); TMEP §§807.07(a) et seq.(cid:160)(cid:160)
`
`Based on the foregoing requirements for a complete mark description and color claim, applicant must provide a description of the mark that
`identifies all the literal and design elements and specifies where the colors appear in those elements and submit a complete color claim.(cid:160) See 37
`
`C.F.R. §2.52(b)(1); TMEP §§807.07(a) et seq.(cid:160)(cid:160)
`The following description is suggested, if accurate:(cid:160) “ The mark consists of a black square outlined on the top and left sides with a black
`border that becomes gray towards and in the upper left corner.(cid:160) Within the square are the white words EASY IPTV to the right of a
`blue @ symbol.”
`
`(cid:160)T
`
`he following color claim is suggested:(cid:160) “ The colors black, gray, white and blue are claimed as a feature of the mark.”
`
`(cid:160)I
`
`nformation For Those Affected By Japanese Earthquake(cid:160)
`Please note that the Office has outlined special accommodations available to trademark owners or applicants affected by the March 2011
`
`earthquake in Japan. Information about the accommodations can be found at http://www.uspto.gov/news/pr/2011/11-21.jsp.(cid:160)(cid:160)(cid:160)
`
`If applicant has questions about the application or this Office action, please telephone the assigned trademark examining attorney at the telephone
`number below.
`
`(cid:160)
`(cid:160)(cid:160)
`

`

`/Mary Boagni/
`Examining Attorney
`Law Office 114
`571-272-9130
`Law Office 114 fax: 571-273-9114
`
`(cid:160)(cid:160)(cid:160)(cid:160)
`
`TO RESPOND TO THIS LETTER: (cid:160) Go to http://www.uspto.gov/teas/eTEASpageD.htm.(cid:160) Please wait 48-72 hours from the issue/mailing
`date before using TEAS, to allow for necessary system updates of the application.(cid:160) For technical assistance with online forms, e-mail
`TEAS@uspto.gov.(cid:160) For(cid:160)questions about the Office action itself, please contact the assigned examining attorney.(cid:160)(cid:160) Do not respond to this Office
`action by e-mail;(cid:160)the USPTO does not accept e-mailed responses .
`
`(cid:160)W
`
`HO MUST SIGN THE RESPONSE:(cid:160) It must be personally signed by(cid:160)an individual applicant or(cid:160)someone with legal authority to bind an
`applicant (i.e., a corporate officer, a general partner, all joint applicants).(cid:160)(cid:160)If an applicant is represented by an attorney, the attorney must sign the
`
`response.(cid:160)(cid:160)
`PERIODICALLY CHECK THE STATUS OF THE APPLICATION: (cid:160) To ensure that applicant does not miss crucial deadlines or official
`notices, check the status of the application every three to four months using Trademark Applications and Registrations Retrieval (TARR) at
`http://tarr.uspto.gov/. (cid:160) Please keep a copy of the complete TARR screen. (cid:160) If TARR shows no change for more than six months, call
`1-800-786-9199. (cid:160) For more information on checking status, see http://www.uspto.gov/trademarks/process/status/.
`
`(cid:160)T
`
`O UPDATE CORRESPONDENCE/E-MAIL ADDRESS:(cid:160) Use the TEAS form at http://www.uspto.gov/teas/eTEASpageE.htm.
`
`(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)
`

`

`httpzflenwikipedia.orcll'vvikil'|F'T\t’
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`.
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`
`WIKIPEDIA
`1]"EF'“ E“°i'°]°i*edi“
`
`IPTV
`From Wlklpedia, the free encyclopedia
`
`Main page
`'3°”i9“i3
`Feail-IFECI Cflnteni
`Current events
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`Catalé
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`
`Tr’:-lls artl'c.I'e is about Internet Protocol’ Tal'avl'sl'on. For pu.b.I'.ic taial-'l'.sl'on .broadca.stl'ng in Iowa, see Iowa Public Ta.I'evl'.s.ion.
`Internet Protocol television [|PTV) is a system through which Internet television services are delivered using the architecture and
`networking methods ofthe Internet Protocol Suite over a packet—switched network infrastructure, e.g. , the Internet and broadband Internet
`access networks, instead of being delivered through traditional radio frequency broadcast, satellite signal, and cable television [Cpl-'xTV:]
`formats.
`
`IPTV services may be classified into three main groups:
`0
`live television, with orwithout interactivity related to the current TV show;
`0
`time—shifted programming: catch—up TV (replays a TV showthat was broadcast hours or days ago], start—overT\l-I (replays the current
`TV show from its beginning);
`0 video on demand (\/OD]: browse a catalog ofvideos, not related to TV programming.
`
`lF'T\-’ is distinguished from general Internet-based orweb-based multimedia services by its on-going standardization process (eg,
`European Telecommunications Standards Institute) and preferential deployment scenarios in subscriber-based telecommunications
`networks with high—speed access channels into end—user premises via set—top boxes or other customer—premises equipment.
`
`31 Definition
`
`C°'“'3'“s [hide]
`
`2 Histm.
`2_-1 Future
`
`:3 Markets
`4 Discussion oflPTV
`5 Architecture crlPTv
`5.1 Elements
`5.2 Architecture ofavideo ServerNetv-rork
`5.3 Home Networks for IPTV distribution
`5.4 IMS architecture for IPTV
`
`5 Protocols
`r IF'T\-I via satellite
`8 Hybrid IPTV
`9 Advantages
`9.1 The economics ofIF'TV
`9.2 Interactivity
`9.3 Video—on—demand
`9.4 lPTV—based converged senrices
`-19 Limitations
`19.1 Latency
`.44 n..:.........:.......i:.....o:........
`
`

`

`httpzhlenwikipedia.orgi'wikii'|PTV
`
`D3i'21 F2911 9522212? PM
`
`jafiamyjrgio
`Kasaiquia
`Latviesu
`Lietuviu
`Magyar
`hi1ai<e,u,oHci<H
`EJElCl?J2I§o
`Elahasa Melayu
`Nederlands
`EI2li::E
`Norskuaokmai;
`Polski
`
`Portugues
`Romana
`Pyccimfi
`shgip
`Cpnn:i<i1i'Srpski
`Suomi
`Svenska
`"lviu
`‘3"l([ZIa|HEbl{a
`
`Tieng Viét
`FPI
`
`11 Privacyimplications
`‘l2\-iendors
`13 Senrice bundling
`14 IPTV Regulation
`15 See also
`16 References
`1? External links
`
`Definition
`
`[edit]
`
`Historically, many different definitions of|PTV have appeared, including elementary streams over IP networks, transport streams over IP
`networks and a number ofproprietary systems.
`
`The official definition approved bythe InternationalTelecommunication Union focus group on IPTV (lTU—T FG IPTVJ is as follows:
`
`"iPT'v’ is defined as muitimedia services such as tei'evisior:v’vi'deo-’audi'o='te)<tr’gra,r3hi'csfdata deiivered over iP based networks managed to
`,orovide the required ievei of quai'ity of service and e>qoerience, security,
`i'nteractivi'ty and rei'i'abi'i'ity. " [1]
`Another ofticial and more detailed definition oflPTV is the one given by Alliance forTelecommunications Industry Solutions [i'-XTIS) IPTV
`Exploratory Group on 2995:
`
`"iPT'v' is defined as the secure and reiiabie deiivery to subscribers of entertainment video and reiated services. These services may
`inciude, for exampie,
`i_i've TV,
`'v’i'deo On Demand {VOD} and interactive Tir’ {.'T'lu"}. These services are delivered across an access
`agnostic, packet switched networivr that empioys the IF’ protocol’ to transport the audio, video and controi signais. in contrast to video over
`the pubi'ic internet, with #3 TV depioyments, network security and performance are tightly managed to ensure a superior entertainment
`experience, resuiting in a com,bei'i'ing business environment for content providers, advertisers and customers aiike. ‘{2}
`One definition for consumer IPTV is for single or multiple program transport streams (MPTS) which are sourced by the same network
`operatorthat owns or directly controls the "last mile" to the consumer's premiseslclmllo” "°ee“e“l. This control over delivery enables a
`giierenteert qiielity nf servine (['.]nS)_ and also allows the service provider tn nfier an enheneert user F!H'pF!t‘lF!hFtF! such as hetter program
`guide, interactive services etc.
`
`In commercial environments IPTV is widely deployed for distribution oflive TV, video playout channels and Video on Demand [\/OD)
`material across LAN orWAN IP network infrastructures, with a controlled QoS.
`
`History
`
`[edit]
`
`n 199t1,AEtC's World News Now was the first television showto be broadcast overthe Internet, using the CU-Seetvie videoconferencing
`softwarelgl
`
`The term lPTVfirst appeared in 1995 with the founding ofPrecept Software by Judith Estrin and Bill Carrico. Precept designed and built an
`nternet video product named iPr'Tii'. IPITV was an lv1EIONE compatible Windows and Unii<—based application that moved single and multi-
`source audioivideo trafiic, ranging from lowto DVD quality, using both unicast and IP multicast Peal—time Transport Protocol (PTP) and
`Qeal time control protocol (PTCP). The software was written primarily by Steve Casner, Karl Auerbach, and Cha Chee Kuan. Precept was
`acquired by Cisco Systems in 199Et.[4] Cisco retains the lPi’TVtrademark.
`nternet radio company i‘-‘xudioNet started the first continuous live webcasts with content from WFAA—TV in January, 1998 and KCTU—LP on
`January 10, isselsl
`Kingston Communications, a regional telecommunications operator in UK, launched KIT [Kingston Interactive Television), an IPTV over
`JSL broadband interactive TV senrice in September 1999 after conducting various TV and VoD trials. The operator added additional VoD
`senrice in October2DD1 with Yes TV, a VoD content provider. Kingston was one ofthe first companies in the world to introduce IPTV and
`P VoD overADSL. [5] In 2995 the KIT service was shuttered, subscribers having declined from a peak of1D,DDD to r1,DDDm
`I.-. -Innn M|:IT...I r........ I.............
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`
`

`

`http:i'i'en.wikipedia.orgi'wikii'|F'TV
`
`93i'21i'2911 95:22:2?' F'M
`
`n 1999, NBTeI [now known as Bell Aliant) was the first to commercially deploy Internet Protocol Television over digital subscriber line
`(DSL) in Canadalallgl using the Alcatel F359 DSLAM and middleware created by iMagic TV (owned by NBTeI's parent company Bruncor
`ml). The service was marketed underthe brand VibeVision in New Brunswick, and later expanded into Nova Scotia in early 2999111] after
`the formation ofA|iant. iMagic TV was later sold to Alcatel.l12l
`n ZDU2, Sasktel was the second in Canada to commercially deploy Internet Protocol [IP] video over digital subscriber line [DSL], using the
`
`_ucent Stinger(R) DSL pIatform.ll3l In 2995, it was the first North American company to offer HDTV channels over an IF‘TV servicelml
`n 2993, Total Access Networks Inc launched its IFITV service, comprising 199 free IF'TV stations world wide. The service has been used in
`over 199 countries world wide, and has channels in 29 |anguages.lc’mi°” needeal
`n 2995, Dredbandsbolaget launched its IF'TV selvice as the first selvice provider in Sweden. As ofdanuary 2999, they are not the biggest
`
`supplier any longer; TeIiaSonera who launched their service later has now more customersllsl
`n 2995, AT&T launched its U-Verse IPTV service in the United States, comprising a national head end and regional video-serving offices.
`AT&T offered over399 channels in 11 cities with more to be added in 299? and beyond.
`In March 2999, AT&T announced that U-verse had
`expanded to 199 or more High Definition channels in every U-Verse TV marketlisl While using IF‘ protocols. AT&T has built a private IF‘
`network exclusively for video transport.
`
`In 2919, CenturyLink — after acguiring Embarq (2999) and Qwest (2919), entered five U.S. markets with an IF'TV service called F'rism.ll?l
`This was after successful test marketing in Florida.
`
`Future
`
`[edit]
`
`In the past, this technology has been restricted by low broadband penetration and by the relatively high cost ofinstalling wiring capable of
`transporting |F'TV content reliably in the customer's home.
`In the coming years, however, residential IFITV is expected to grow at a brisk
`pace as broadband was available to more than 299 million households worldwide in the year2995, projected to growto 1199 million by the
`year 2919118] Many ofthe world's majortelecommunications providers are exploring IF'TV as a new revenue opportunity from their existing
`markets and as a defensive measure against encroachment from more conventional Cable Television services.
`
`Also, there are a growing number oflF'TV installations within schools, universities, corporations and local institutionslwl
`In December2999, the FCC began looking into using set-top boxes to make TVs with cable or similar senrices into broadband video
`players. FCC Media Bureau Chief Bill Lake had said earlierthat TV and the Internet would soon be the same, but only F5 percent of
`homes had computers, while 99 percent had TV. A Nielsen survey said 99 percent ofvideo viewing was done on TV.l2Dl
`
`Markets
`
`The number ofglobal |F'TV subscribers is expected to grow from
`28 million in 2999 to 83 million in 2913. Europe and Asia are the
`
`leading territories in terms ofthe over—aII number ofsubscribers.
`But in terms ofservice revenues, Europe and North America
`
`generate a larger share ofglobal revenue, due to very low
`
`average revenue per user (ABPU) in China and India, the fastest
`growing [and ultimately, the biggest markets] in Asia. The
`global lF'TV market revenues are forecasted to grow from US$12
`billion in 2oos to ussse billion in 2oi3.I2‘I
`While all majorwestern countries and most developed
`economies have IFITV deployments, the world's leading markets
`for IFITV for now are Germany (by Deutsche Telekomj France
`(led bl’ Flee. lhen Orange. lhen Neuf Cegeleli lfllal '31 WEI’ 4
`million subscriptions], South Korea (1.8 million subscriptions),
`United States (by AT&T), Hong Kong, Japan, Italy, Spain,
`
`[edit]
`
`..l
`
`-. _..'\"
`
`'
`
`_
`
`I
`
`-
`
`31"‘ -I
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`'
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`
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`
`“
`
`Map of IPTV countries of the world.
`-Countries where IPTV is available in at least some parts ofthe country
`
`:'i5
`
`

`

`httpzflenwikipedia.orci:'wikif|PTV
`
`03f21i'2011 052222? PM
`
`UIIIIULI males |,LIy Hicuj, riung r\ung,.Japan,i1aiy,apairi,
`Belgium, Luxembourg, Austria, China, Singapore, Taiwan, Svvitzerlanc and Portugal (with meo, Optimus Clix and Vodafone Casa).
`
`Services have also launched in Bosnia and Herzegovina, Canada, Croatia, Lithuania, Republic of Moldova, Macedonia, Montenegro,
`Poland, Romania, Serbia, SIovenia,l22] the NetherIands,l23] Greece, Denmark, Finland, Estonia, Czech Republic, Slovakia, Hungary,[24ll25]
`Norway, Sweden, Iceland and Turkey. The United Kingdom launched I3'TV early and after a slow initial growth, in February 2009 BT
`announced that it had reached 390,000 subscribers to its BT Vision service.l2°l Claro has launched their own IPTV service called "C|aro
`This senrice is available in several countries in which they operate, such as Dominican Republic, El Salvador, Guatemala, Honduras,
`Nicaragua. IPTV isjust beginning to grow in Central and Eastern Euro e and Latin America, and now it is growing in South Asian
`countries such as Sri Lanka, Pakistan and especially Indiaml but significant plans exist in countries such as Russia. Kazakhstan
`introducedlzal its own IPTV services by the national provider Kazakhte ecom JSCIQQ] and content integratorAlacast underthe "iD TV"
`brand in two major cities Astana and Almaty in 2009 and is about to go nationwide starting 2010. Australian ISP iiNot launched Australia's
`first IPTV with fetchtv.l3D]
`
`The first IPTV service to launch on the Chinese mainland sells undert e "BesTV" brand and is currently available in the cities ofShanghai
`and Harbin.l31] In India IPTV was launched by Airtel and the government senrice provider MTNL and BSNL and is available in most ofthe
`major cities ofthe country. In Pakistan IPTV was launched by PTCL, brand name Smart TVwhich is available in most ofthe major cities
`of Pakistan.
`
`In Malaysia, various companies have attempted to launch IPTV services since 2005. Failed PayTV provider MiTV attempted to use a IPTV—
`over—UHF service but the sewice failed to take off. Hypp.TV was supposed to use an IPTV—based system, but is not true IPTV as it does
`not provide a set top box and requires users to view channels using a computer. True IPTV providers available in the country at the
`moment are Fine TV and DETV. Telekom Malaysia launched IPTV services through theirfiberto the home product UniFi in select areas
`since Q2 2010.
`
`In Turkey, 'I'I'NET launched IPTV services under the name |Ptivibu in 2010 and is currently available in pilot areas in the cities oflstanbul,
`Izmir and Ankara. As of2011 IPTV service is launched as a large scale commercial senrice and widely available across the country under
`the trademark "Tivibu EV"[32][33] Superonline plans to provide IPTV under a different name "WebTV" in 2011. Turk Telekom had started
`building the fiber optic substructure for IPTV in late 200?.
`
`Discussion of IPTV
`
`[edit]
`
`Atelecommunications company IPTV service is usually delivered over a investment heavy walled garden network, which is carefully
`engineered to ensure bandwidth efficient delivery ofvast amounts ofmulticast video traffic. The higher network quality also enables easy
`delivery of hig
`quality SD or HD TV content to subscribers' homes. This makes IPTV by default the preferred delivery platform for premium
`content. However, the investment for a telecommunications company to build an end-to-end telecommunications company IPTV service
`can be substantiaI.[°”9'l”g1fesegrchfl
`
`Broadcast IP'\r’ has two major architecture forms: free and fee based. As ofdune 2005, there are over 1 ,300 free IPTV sources available.
`[34] This sector is growing rapidly and majortelevision broadcasters worldwide are transmitting their broadcast signal overthe Internet.
`These free IPTV sources require only an Internet connection and an Internet enabled device such as a personal computer, HDTV
`connected to a computer or even a 3G cellfmobile phone to watch the IPTV content. Various Web portals offer access to these free IPTV
`sources. Some cite the ad-sponsored availability ofTV series such as Lost as indicators that IPTV will become more prevalent.
`
`Because IPTV uses standard networking protocols, it promises lower costs for operators and lower prices for users. Using set—top—boxes
`with broadband Internet connections, video can be streamed to households more efficiently than current coaxial cable. Home netvvorks
`currently use technology from the Multimedia over Coax Alliance, HomePIug Povverline Alliance or Home Phoneline Networking Alliance to
`deliver IPTV content to any set—top—box in a home, without having to install new Ethernet wires and without relying on wireless
`technologies like 802.11 , which are not optimized for reliable delivery ofvideo streams. |SPs are upgrading their networks to bring higher
`speeds and to allow multiple High Definition TV channels.
`
`IPTV uses a two—way digital broadcast signal sent through a switched telephone or cable network by way ofa broadband connection and a
`set—top—box programmed with software (much like a cable or satellite TV boxl that can handle viewer reduests to access to manv available
`
`

`

`http:i'i'en.wikipedia.orqi'wikii'|F'TV
`
`D3i'21i'2D11 D5222? Plvl
`
`set—top—box programmed with sottware [much like a cable or satellite IV box) that can handle viewer requests to access to many available
`media sources.
`
`Local IPTV, as used by businesses for audio visual AV distribution on their company networks is typically based on a mixture of:
`1. Conventional TV reception equipment and lF'TV encoders
`2.
`ll-‘IV Gateways that take broadcast Ml-‘l:E5 channels and II-‘ wrap them to create multicast streams.
`
`Architecture of IPTV
`
`Elements
`
`[edit]
`
`[edit]
`
`0 TV Head—enI:|: where live TV channels are encoded, encrypted and delivered in the form oflF' multicast streams.
`0 VOD platform: where on—demand video assets are stored and served when a user makes a request in the form of|F' unicast stream.
`0
`Interactive portal: allows the userto navigate within the different IPTV services, such as the VOD catalog.
`0 delivery network: the packet switched network that carries IF’ packets (unicast and multicast].
`0 home gateway: the piece ofequipment at the user's home that terminates the access link from the delivery network.
`0 user's set—top box: the piece ofequipment at the user's home that decodes and decrypt TV and VDD content and displays it on the TV
`screen.
`
`Architecture of a Video Server Network
`
`Depending on the network architecture ofthe service provider, there are two main types of
`video server architectures that can be considered for IPTV deployment, centralized, and
`distributed.
`
`The centralized architecture model is a relatively simple and easy to manage solution.
`For example, as all contents are stored in centralized servers, it does not require a
`comprehensive content distribution system. Centralized architecture is generally good for
`a network that provides relatively small VOD service deployment, has adequate core and
`edge bandwidth and has an efficient content delivery network (CDN).
`Distributed architecture isjust as scalable as the centralized model, however it has
`
`[E5]; Hume netwmking Recommendations
`Recommendations
`
`[edit]
`
`HomePlug AV
`HomeF'|ug AV2
`HomePlug Green PHY
`
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`
`5 i;3]—[g
`2.4 GHz
`
`GHZ
`
`bandwidth usage advantages and inherent system management features that are
`essential for managing a larger server network. Operators who plan to deploy a relatively
`large system should therefore consider implementing a Distributed Architecture model
`right from the start. Distributed architecture requires intelligent and sophisticated content
`distribution technologies to augment effective delivery of multimedia contents over service
`provider's netwdrk.l35l
`
`Wi_F]gg2_11g
`Wi—Fi 8D2.11n
`
`14 3].]:
`2.4GHzand.lor5GHz
`_
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`0.9951, s.ss52, GEIEI53
`
`Home Networks for IPTV distribution
`
`[edit]
`
`"°"'eP"'A3'D
`HomeF'NA 3.1
`
`G'9E'5" (M05)
`099154 (0110?)
`
`In many cases, the Resiclential.|'3ateway that provides connectivity with the Elroaclband_
`Access network is not located in close proximity to the |F'TV Set—Top Box. This scenario
`G99”
`0°"
`becomes very common as service providers start to offer service packages with multiple
`G.9El'i'IZI
`G.hnta
`Set—Top Eloxes per subscriber.
`Traditional home networking technologies such as Ethernet and 802.11 do not provide a good solution to provide connectivity between the
`Gateway and each Set-Top-Elox. Most homes today are not wired with Ethernet cable in every room, and installing new Ethernet cables is
`expensive for service providers and undesirable for consumers. Wireless technologies like 802.11 are optimized for data transmission, but
`they usually don't provide the Quality of Service required by |F'TV applications.
`
`GIQQED GBQE1
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`Networking technologies that take advantage ofexisting home wiring [such as power |ines,[35]l3f] phone lines or coaxial cableslgallsgl)
`
`

`

`httpzililenwikipedia.orqi'wikii'|PTV
`
`D3i'21i'2D'l1 D5:22:2?' PM
`
`have become a popular solution forthis problem, although fragmentation in the wired home networking market has limited somewhat the
`growth in this market.l‘l°ll4ll
`On December2DD8, ITU-T adopted Recommendation G.hn (also known as GEJQED), which is a next generation home networking standard
`that specifies a common PHWMAC that can operate over any home wiring (power lines, phone lines or coaxial cab|es).l42l
`
`IMS architecture for IPTV
`
`[edit]
`
`There is a growing standardization effort on the use ofthe 3GPP IP Multimedia Subsystem (IMS) as an architecture for supporting IPTV
`senrices in carriers networks. Eloth ITU-T and ETSI are working on so-called "lMS-based IPTV" standards [see e.g. ETSI TS 182 D2i"l43l].
`The benefits ofthis approach are obvious. Carriers will be able to offer both voice and IPTV services overthe same core infrastructure and
`the implementation of services combining conventional TV services with telephony features [eg caller ID on the TV screen) will become
`straigthfor\vard.l44l The MultiService Forum recently conducted interoperability oflMS-based IPTV solutions during its GMI event in 2DD8.
`[45]
`
`Protocols
`
`[edit]
`
`IPTV covers both live TV (multicasting) as well as stored video [Video-on-Demand, orVoD). The playback oflPTV requires either a
`personal computer or a set-top-box connected to a TV. Video content is typically compressed using either a MPEG-2 or a MPEG-4 codec
`and then sent in an MPEG transport stream delivered via IP Multicast in case oflive TV orvia lP Unicast in case ofvideo on demand. IP
`multicast is a method in which information can be sent to multiple computers at the same time. H.254 (MPEG-4) codec is increasingly
`used to replace the older MPEG-2 codec.
`ln standards-based IPTV systems, the primary underlying protocols used are:
`
`0 Live IPTV uses IGMP version 2 or IGMP version 3 for IPv4 for connecting to a multicast stream [TV channel) and for changing from one
`multicast stream to another (TV channel change). IGMP operates within L-kN's orVLAN's so other protocols, such as Protocol
`independent Multicast [l—‘llviJ, are used to route ll—'lV multicast streams trom one LAN segment to another.
`
`0 VOD uses UDP or PTP protocols for channel streams and control is done using the control protocol PTSP (Real Time Streaming
`Protocol).
`
`0 NPVP [network personal video recorder], like VOD, uses UDP or PTP for IPTV streams, and the RTSP control protocol for end-user
`control communications.
`
`IPTV via satellite
`
`[edit]
`
`Although IPTV and conventi