To:
`
`Subject:
`
`Sent:
`
`Sent As:
`
`Attachments:
`
`Panasonic Corporation of North America (ptodocket@arelaw.com)
`
`U.S. TRADEMARK APPLICATION NO. 85484201 - EHELP - 55210/705
`
`3/10/2012 1:36:03 PM
`
`ECOM117@USPTO.GOV
`
`Attachment - 1
`Attachment - 2
`Attachment - 3
`Attachment - 4
`Attachment - 5
`Attachment - 6
`Attachment - 7
`Attachment - 8
`Attachment - 9
`Attachment - 10
`Attachment - 11
`Attachment - 12
`Attachment - 13
`Attachment - 14
`Attachment - 15
`Attachment - 16
`
`UNITED STATES PATENT AND TRADEMARK OFFICE (USPTO)
`OFFICE ACTION (OFFICIAL LETTER) ABOUT APPLICANT’S TRADEMARK APPLICATION
`
`      APPLICATION SERIAL NO.      
`     MARK: EHELP                
`
`85484201
`
`    CORRESPONDENT ADDRESS:
`         
`
`*85484201*
`
`CLICK HERE TO RESPOND TO THIS LETTER:
`http://www.uspto.gov/trademarks/teas/response_forms.jsp
`
`       APPLICANT:        
`America                  CORRESPONDENT’S REFERENCE/DOCKET NO :           
`   
`55210/705            CORRESPONDENT E-MAIL ADDRESS:           
`
`  Panasonic Corporation of North
`
`ptodocket@arelaw.com
`
`OFFICE ACTION
`
`STRICT DEADLINE TO RESPOND TO THIS LETTER
`TO AVOID ABANDONMENT OF APPLICANT’S TRADEMARK APPLICATION, THE USPTO MUST RECEIVE APPLICANT’S COMPLETE
`RESPONSE TO THIS LETTER WITHIN 6 MONTHS OF THE ISSUE/MAILING DATE BELOW.
`
`ISSUE/MAILING DATE: 3/10/2012
`
`The referenced application has been reviewed by the assigned trademark examining attorney.  Applicant must respond timely and completely to
`the issue(s) below.  15 U.S.C. §1062(b); 37 C.F.R. §§2.62(a), 2.65(a); TMEP §§711, 718.03.
`
`MORTON AMSTER               
`AMSTER ROTHSTEIN & EBENSTEIN LLP            
`NEW YORK, NY 10016-1301             
`
`90 PARK AVE
`
`         
`
` 
` 
` 
` 
` 
` 
`

`

`Search of the Office Records
`The trademark examining attorney has searched the Office’s database of registered and pending marks and has found no conflicting marks that
`would bar registration under Trademark Act Section 2(d).  TMEP §704.02; see 15 U.S.C. §1052(d).
`
`Refusal to Register-Mark is Merely Descriptive
`
`Registration is refused because the applied-for mark merely describes a feature of the applicant’s goods.   Trademark Act Section 2(e)(1), 15
`U.S.C. §1052(e)(1); see TMEP §§1209.01(b), 1209.03 et seq.
`
` A
`
` mark is merely descriptive if it describes an ingredient, quality, characteristic, function, feature, purpose or use of the specified goods and/or
`services.  TMEP §1209.01(b); see In re Steelbuilding.com, 415 F.3d 1293, 1297, 75 USPQ2d 1420, 1421 (Fed. Cir. 2005); In re Gyulay, 820
`
`F.2d 1216, 1217-18, 3 USPQ2d 1009, 1010 (Fed. Cir. 1987).  
`
`The determination of whether a mark is merely descriptive is considered in relation to the identified goods and/or services, not in the abstract. 
`In re Abcor Dev. Corp., 588 F.2d 811, 814, 200 USPQ 215, 218 (C.C.P.A. 1978); TMEP §1209.01(b); see, e.g., In re Polo Int’l Inc. , 51 USPQ2d
`1061 (TTAB 1999) (finding DOC in DOC-CONTROL would be understood to refer to the “documents” managed by applicant’s software, not
`“doctor” as shown in dictionary definition); In re Digital Research Inc., 4 USPQ2d 1242 (TTAB 1987) (finding CONCURRENT PC-DOS
`merely descriptive of “computer programs recorded on disk” where relevant trade used the denomination “concurrent” as a descriptor of a
`particular type of operating system).   “Whether consumers could guess what the product is from consideration of the mark alone is not the test.”  
`In re Am. Greetings Corp., 226 USPQ 365, 366 (TTAB 1985).
`
`The applicant seeks to register EHELP for use on a “feature of a television remote control which enables the user to display an electronic version
`of the television's owner manual from supporting information stored in the television's built-in memory.”
`
`As set forth in the attached definitions, the term “HELP” is defined as “the act of helping; aid or assistance” and the prefix E- means
`“electronic.” The composite is merely descriptive of the applicant’s television remote control feature, because it immediately describes a
`characteristic thereof, namely, that electronic help, i.e., electronic aid or assistance is provided.
`
`According to the attached evidence, the letter “e” used as a prefix has become commonly recognized as a designation for goods and/or services
`that are electronic in nature or are sold or provided electronically.  When a mark consists of the “e” prefix is coupled with a generic word or
`term for electronic goods and/or services, then the entire mark may be considered generic.  See In re Int’l Bus. Mach. Corp. , 81 USPQ2d 1677
`(TTAB 2006) (holding ESERVER generic for computer hardware and operating software that allow network connectivity and administration and
`processing of information); Cont’l Airlines Inc. v. United Air Lines Inc. , 53 USPQ2d 1385 (TTAB 1999) (holding E-TICKET generic for
`computerized reservation and ticketing of transportation services); TMEP §1209.03(d).  Therefore, the combination of the prefix “E-“ and the
`descriptive term “HELP” results in a composite mark that immediately tells purchasers that help is provided electronically.   Furthermore, as set
`forth in the attached representative Internet evidence, the term EHELP is commonly used in connection with a variety of electronically provided
`assistance services.  Therefore, the mark is merely descriptive and fails to function as an indicator of source for the goods.
`
`Although applicant’s mark has been refused registration, applicant may respond to the refusal(s) by submitting evidence and arguments in
`support of registration.
`
`/Patty Evanko/
`Trademark Attorney
`Law Office 117
`571-272-9404
`patty.evanko@uspto.gov (questions only)
`
`TO RESPOND TO THIS LETTER:   Go to http://www.uspto.gov/trademarks/teas/response_forms.jsp.   Please wait 48-72 hours from the
`issue/mailing date before using TEAS, to allow for necessary system updates of the application.  For technical assistance with online forms, e-
`mail TEAS@uspto.gov.  For questions about the Office action itself, please contact the assigned trademark examining attorney.   E-mail
`communications will not be accepted as responses to Office actions; therefore, do not respond to this Office action by e-mail.
`
`All informal e-mail communications relevant to this application will be placed in the official application record.
`
`WHO MUST SIGN THE RESPONSE:  It must be personally signed by an individual applicant or someone with legal authority to bind an
`
` 
` 
` 
` 
` 
` 
`       
` 
` 
` 
`

`

`applicant (i.e., a corporate officer, a general partner, all joint applicants).  If an applicant is represented by an attorney, the attorney must sign the
`
`response.  
`PERIODICALLY CHECK THE STATUS OF THE APPLICATION:   To ensure that applicant does not miss crucial deadlines or official
`notices, check the status of the application every three to four months using Trademark Applications and Registrations Retrieval (TARR) at
`http://tarr.uspto.gov/.   Please keep a copy of the complete TARR screen.   If TARR shows no change for more than six months, call
`1-800-786-9199.   For more information on checking status, see http://www.uspto.gov/trademarks/process/status/.
`
`TO UPDATE CORRESPONDENCE/E-MAIL ADDRESS:  Use the TEAS form at http://www.uspto.gov/teas/eTEASpageE.htm.
`
` 
`     
`

`

`
`
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`03102012 0111?:58 PM
`:i‘i’dieiienar .reference.eemfhrewseIe-?r=55
`hti
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`*ctionaryxom 5
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`Sign Up ILog In
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`Word Dynamolain _-;
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`Di'a’you know:There used to be a 2Fih member efihe alphabet, and it will surprise you.
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`03102012 01:19:38 PM
`:ticlictionar .referencecomibrowseihel
`htt
`
`
`§Ectlonaryxom he'll
`
`Sign Up ILog In Dictionary
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`1 Thesaurus
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`Word Dynamom
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`Didyou lcnowuflxvatarwas a blockbusterfilm, but what does it mean in Hindu mythology?
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`
`Nearby Words
`‘
`
`helutium
`helflmm
`hmer Y
`help
`hel desk
`p
`help fully
`
`he”) MESS
`'
`
`Synonyms
`
`representative
`collaborator
`accommodate
`cooperation
`maintenance
`nourishment
`subsidiar
`FMORE
`
`m
`
`2.
`3.
`
`4.
`5.
`
`erermse of restraint is certain to help the achievement ojpeace.
`to be useful or profitable to: Her quick rnincl helped her career.
`to refrain from; avoid (usually preceded by can or cannot):
`He can’t help doing it.
`0 EXPAND
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`wwvvfunutationcom
`Teach kids STEM in fun ways. Become a Tek Lab to Go DlStl’llJUtDPd
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`:.
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`E3 Example Sentences Origin
`[he'll]
`
`Cloud Corn utin Platform
`
`wwvv.vvlndovvsa2ure.com
`Windows Azure Lets You Focus on What You Do Best. Get a Free
`Trial!
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`Amazing color. Easy setup. Shop online today!
`
`Ads
`
`[help] Til amuse
`he'P '4")
`verb (used with object)
`1.
`to give or provide what is necessary to accomplish a task or
`satisfy a need; contribute strength or means to; render
`'
`ff
`'
`I
`' h
`'d
`'
`H
`assrstance to; cooperate e ectivey vvit
`; ai
`; assrst:
`
`e
`
`planned to help rne with my work. Let rne help you with those
`peekages'
`to save; rescue; succor: Help me,I’m falling."
`
`to make easier or less difficult; contribute to; facilitate: The
`
`ii
`
`FREEl
`shin-Dino .5 return:
`
`
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`
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`90p 9 W D can 9 me
`know 11,290 words.
`It How many words do you know?
`
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`
`Related words
`helpless
`an
`h
`d
`helpmeet
`bootstrap
`fumard
`helpful
`
`helpmate
`recourse
`
`self-help
`serve
`Steal
`succor
`
`

`

`
`
`
`
`:lldictionar .reference.comlbrowseihelt 03102012 01:19:38 PM
`
`Adobe' Creative
`Suite‘ 5.5
`Design Premium
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`PbyBeehj
`
`and more
`
`Related Questions
`
`Can you help me
`understand noun
`clauses?
`
`Can you help me with my
`homework?
`
`verb (used without object)
`11.
`to give aid; be of service or advantage: Every little bit helps.
`
`fl Help is one of our favorite verbs.
`c.3- So is vaff. Does it mean:
`
`:03
`
`If“
`
`r
`
`to bark; yelp.
`
`to spend time idly; loat.
`
`LEARN MGHE FUN. tiifléfififilt. VERSE Wit}! 15595333 EH‘ltéttllfiR)...
`
`noun
`
`12.
`13.
`
`14.
`15.
`16.
`
`the act of helping; aid or assistance; relief or succor.
`a person or thing that helps: .S‘heeertainly isa help in an
`emergency.
`a hired helper; emplovee.
`a body of such helpers.
`a domestic servant or a farm laborer.
`
`DUbLUI
`
`Illslplul
`b MORE
`
`Slang
`pflchin
`
`Idioms 3 Phrases
`
`help
`can‘t help but
`every little bit helps
`not if one can help it
`so help me
`D MORE
`
`Matching Quote
`
`“Lord I dishelieve—help thou my
`anhelief.”
`-E.M. Put'sLer
`
`D MORE
`
`EXPAND
`interjection
`19.
`(used as an exclamation to call for assistance or to attract
`attention.)
`Verb phrase
`20. help out, to assist in an effort; be of aid to: Her relatives
`helpea‘ out when she became ill.
`Idioms
`21. cannot / can't help but;r to be unable to refrain from or
`avoid; be obliged to: .S'till,yov can’t help hvtaclrnire her.
`22. help oneselftoJr
`a.
`to serve oneself;
`calce.
`to take or use without asking permission; appropriate:
`They helped themselves to the farmer's apples. Help yourself
`to any of the hooks we’reyiviny away.
`so help me, (used as a mild form of the oath “so help me
`God“) I am speaking the truth; on m; honor: That's exactly
`whathappenea‘, so help me.
`
`b.
`
`23.
`
`take a portion of: Help yourselj to the
`
`Origin:
`before 900; Middle English helper}, Old English helpen' cognate with
`German heh‘en
`
`Related forms
`hnln ..-| .hln r—In'I'ar-fl'lra
`
`

`

`httpfidictionary.reference.comibroWSeihelp
`
`03102012 01:19:38 PM
`
`help-a-hle, adjective
`un-der-help, noun
`un-heIp-aI-hle,r adjective
`un-helped, adjective
`vvell—helpecl,r adjective
`
`Synonyms
`1. encourage, befriend; support, second, uphold, back, abet.
`HELP, AID, ASSIST,
`SUCCOR agree in the idea of furnishing another
`with Something needed, especially when the need comes at a
`particular time. HELD implies Furnishing anything that furthers one's
`efforts or relieves one's wants or necessities. AID and ASSIST,
`somewhat more formal,
`imply especially a furthering or seconding
`of another's efforts. AID implies a more active helping; ASSIST
`implies less need and less help. To SUCCOR,
`still more formal and
`literary,
`is to give timely help and relief in difficulty or distress:
`.S‘uccor him in hiS hour 0} need. 3. further, promote, foster. 6.
`ameliorate. Ti. alleviate, cure, heal. 12. support, backing.
`
`Antonyms
`3, 11. hinder.
`
`'3‘. afflict. 13. hindrance.
`
`Usage note
`in sentences like She'sso cieveryou can“! heip but
`21. HELP BUT,
`admire her, has been condemned by some as the ungrammatical
`version of cannotheip admiring her, but the idiom is common in all
`kinds of speech and writing and can only be characterized as
`standard.
`
`Dictionary.com Unabridged
`Based onthe Random House Dictionary, © Random House, Inc. 2012.
`ICite This Source l Link To hBIQ
`
`Example Sentences
`- This eloquent inquiry into how humans help or do not help one another
`ranges widely in philnsnphicel lFtFtIlFtFt
`- GlacierS can help mountainS grow by Shielding them from eroSion.
`- AS the lead deSigner, my job iS to help make Sure the game iS fun.
`
`.0 EXPAND
`
`a Related Words for I
`aid, assist, assistance, facilitate,
`avail
`View more related words 8&‘137;
`
`VISUAL‘i-HESAUHUS.
`2:” . '
`' .
`' help
`Mm}.
`
`.. "““"
`
`Explore the Visual Thesaurus &#18?:
`
`World English Dictionary
`
`Combs
`
`

`

`httpfidictionary.reference.comibrowseihelp
`
`03102012 01:19:38 PM
`
`UUUI Iu I_I ISIIBI I LIIUIIUI Ifll ’
`
`LrUHH io
`
`help (help)
`— ub (fell by to)
`1 .
`to assist or aid (Someone to do something), esp by sharing
`the work, cost, or burden of something: he hoiped his irrionel
`to escape ,' she heifibeo‘ him ci'imb out of the boat
`. to alleviate the burden of (someone else) by giving
`assistance
`
`. ( tr) to assist (a person) to go in a specified direction: heib
`the oie' iae‘y up from the chair
`. to promote or contribute to: to hei'p the rei'iei‘ operations
`. to cause improvement in (a situation, person, etc): crying
`won’t hei'b
`. ( tr; brecee‘ee‘ by can, coui’e‘, etc,‘
`negative )
`a. to avoid or refrain from: we can’t hei'b wondering who he
`is
`
`usuai’i’y used with a
`
`i'
`
`b. (usuai’i’y foii' by it) to prevent or be responsible for:
`can’t hei'b it if it rains
`. to alleviate (an illness, etc)
`. ( tr) to serve (a customer): can I heib you, madam?
`. a. to serve (someone with food, etc) (usually in the phrase
`help oneself): may E hei'p you to some more vegetabi'es? ,'
`hei'p youi'sei'i‘ to bees
`b. to provide (oneself with) without permission: he’s been
`heifibing himsei'i‘ to money out of the betty cash
`cannot help but
`to be unable to do anything else except: i
`cannot heib but taugh
`help a person off with to assist a person in the removal of
`(clothes)
`help a person on with to assist a person in the putting on
`of (clothes)
`so help me
`a. on my honour
`b. no matter what: so heib me, I’i'i' get revenge
`—n
`14.
`
`ID.
`
`11.
`
`12.
`
`13.
`
`the act of helping, or being helped, or a person or thing that
`helps: she's a great hei'p
`a helping
`a. a person hired for a job; employee, esp a farm worker or
`domestic servant
`
`15.
`16.
`
`17".
`
`( Functioning as singuier ) several employees collectively
`b.
`a means of remedy: there’s no heib for it
`
`— interj
`18. used to ask for assistance
`
`

`

`httpn‘i’dictionary.reference.comi’browsei’help
`
`03f10f2012 01:19:38 PM
`
`[Old English heifioan;
`related to Old Norse njaipa, Gothic hi'ipan,
`Old High German neifan ]
`
`'helpable
`
`— adj
`'helper
`—n
`
`Collins English Dictionary - Complete 3. Unabridged 10th Edition
`2009 ©Williem Collins Sons 8. Co. Ltd. 19TH. 1985 © HarperCollins
`Publishers 1008. 2000. 2003. 2005. 200B. 200?. 2009
`Cite This Source
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`Word Origin 8: History
`
`Eymonn‘ne
`
`help
`O.E. helpan (class III strong yerb; past tense healp, pp. holpen),
`from P.Gmc. *khelpanan (cf. O.N. hjalpa, O.Fris. helpa, Du.
`helpen. Ger. helfen), from PIE base *kelb-/*kelp- "to help" (of.
`Lith. selpiu "to support, help"). Sense of "serye someone with
`food at table" (1688) is translated from Fr. seryir
`
`Exmun
`Online Etymology Dictionary, © 2010 Douglas Harper
`Cite This Source
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`Computing Dictionary
`HELP definition
`
`FOLDOC
`
`1.
`DEA. A Language for industrial robots.
`2. (Help Est un Lisp Paresseux - Help Is a Lazy Lisp). A
`lazy version of Scheme with strictness annotations. by Thomas
`
`

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`httpn‘r’dictionary.reference.comr’browser’helg
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`The Free On-line Dictionary of Computing, (9 Denis Howe 201D httpmoldocorg
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`Abbreviations & Acronyms
`HELP
`Health Education Library for People
`The American Heritage® Abbreviations DictionaryI Third Edition
`Copyright (El 2005 by Houghton Mifflin Company.
`Published by Houghton Mifflin Company. All rights reseryed.
`Cite This Source
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`American Heritage
`
`Idioms 8t Phrases
`help
`
`American Heritage
`
`In addition to the idioms beginning with help, also see can't help
`
`but; every little bit helps; not if one can help it; so help me.
`
`The American Heritage® Dictionary of Idioms by Christine Ammer.
`copyright (E! 1 Stir. Published by Hough‘ton MlTTIIn.
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