To:
`
`Subject:
`
`Sent:
`
`Sent As:
`
`Attachments:
`
`Panasonic Corporation (docketingtm@hdp.com)
`
`U.S. TRADEMARK APPLICATION NO. 85808774 - DJ SOUND EFFECT - 9432-200524
`
`2/26/2013 1:38:23 PM
`
`ECOM116@USPTO.GOV
`
`Attachment - 1
`Attachment - 2
`Attachment - 3
`Attachment - 4
`Attachment - 5
`Attachment - 6
`Attachment - 7
`Attachment - 8
`Attachment - 9
`Attachment - 10
`Attachment - 11
`Attachment - 12
`
`UNITED STATES PATENT AND TRADEMARK OFFICE (USPTO)
`OFFICE ACTION (OFFICIAL LETTER) ABOUT APPLICANT’S TRADEMARK APPLICATION
`
`(cid:160)(cid:160)(cid:160) CORRESPONDENT ADDRESS:
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160) (cid:160)(cid:160) GEOFFREY D. AURINI
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160) (cid:160)(cid:160) HARNESS, DICKEY & PIERCE, P.L.C.
`(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160) (cid:160)(cid:160)(cid:160)(cid:160) 5445 CORPORATE DR STE 200
`(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160) (cid:160)(cid:160)(cid:160)(cid:160) TROY, MI 48098-2683
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`*85808774*
`
`CLICK HERE TO RESPOND TO THIS LETTER:
`http://www.uspto.gov/trademarks/teas/response_forms.jsp
`
`(cid:160) (cid:160)(cid:160)(cid:160) U.S. APPLICATION SERIAL NO. 85808774
`(cid:160) (cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160) MARK: DJ SOUND EFFECT
`(cid:160)(cid:160) (cid:160)(cid:160) (cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) APPLICANT: Panasonic Corporation
`(cid:160) (cid:160)(cid:160)(cid:160)(cid:160)(cid:160) CORRESPONDENT’S REFERENCE/DOCKET NO :(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)
`
`(cid:160) (cid:160) 9432-200524
`
`(cid:160)(cid:160)(cid:160) CORRESPONDENT E-MAIL ADDRESS:(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`(cid:160) (cid:160) docketingtm@hdp.com
`
`OFFICE ACTION
`
`STRICT DEADLINE TO RESPOND TO THIS LETTER
`TO AVOID ABANDONMENT OF APPLICANT’S TRADEMARK APPLICATION, THE USPTO MUST RECEIVE APPLICANT’S
`COMPLETE RESPONSE TO THIS LETTER WITHIN 6 MONTHS OF THE ISSUE/MAILING DATE BELOW.
`
`(cid:160)I
`
`SSUE/MAILING DATE: 2/26/2013
`
`TEAS PLUS APPLICANTS MUST SUBMIT DOCUMENTS ELECTRONICALLY OR SUBMIT FEE:(cid:160) Applicants who filed their
`application online using the reduced-fee TEAS Plus application must continue to submit certain documents online using TEAS, including
`responses to Office actions.(cid:160) See 37 C.F.R. §2.23(a)(1).(cid:160) For a complete list of these documents, see TMEP §819.02(b).(cid:160) In addition, such
`applicants must accept correspondence from the Office via e-mail throughout the examination process and must maintain a valid e-mail address.(cid:160)
`37 C.F.R. §2.23(a)(2); TMEP §§819, 819.02(a).(cid:160) TEAS Plus applicants who do not meet these requirements must submit an additional fee of
`$50 per international class of goods.(cid:160) 37 C.F.R. §2.6(a)(1)(iv); TMEP §819.04.(cid:160) In appropriate situations and where all issues can be resolved by
`amendment, responding by telephone to authorize an examiner’s amendment will not incur this additional fee.
`
`(cid:160)
`(cid:160)(cid:160)(cid:160)
`

`

`(cid:160)D
`
`ESCRIPTIVENESS OF THE MARK – SECTION 2(e)(1) REFUSAL
`Registration is refused because the applied-for mark merely describes a feature of applicant’s goods. (cid:160) Trademark Act Section 2(e)(1), 15 U.S.C.
`§1052(e)(1); see TMEP §§1209.01(b), 1209.03 et seq.
`
`(cid:160)A
`
` mark is merely descriptive if it describes an ingredient, quality, characteristic, function, feature, purpose or use of the specified goods.(cid:160) TMEP
`§1209.01(b); see In re Steelbuilding.com, 415 F.3d 1293, 1297, 75 USPQ2d 1420, 1421 (Fed. Cir. 2005); In re Gyulay, 820 F.2d 1216, 1217-18,
`
`3 USPQ2d 1009, 1010 (Fed. Cir. 1987).(cid:160)(cid:160)
`
`In this case, applicant’s mark, DJ SOUND EFFECTS, merely describes the fact that applicant’s goods have, or are capable of playing sound
`
`effects, and that they are directed towards DJs.(cid:160)(cid:160)
`
`The wording “sound effects” are defined by the Houghton Mifflin dictionary (see Attachment C) as an “imitative sound, as of thunder or an
`explosion, produced artificially for theatrical.” (cid:160) As shown at Exhibits A and B, sound mixers can feature on board sound effects and applicant’s
`use of the wording “sound effects” in connection with mixers merely describes that they feature sound effects. (cid:160) As shown by Exhibit D, sound
`effects can be in CD and MP3 format and thus could be played on personal stereos and through digital music players.(cid:160) Because of this,
`applicant’s use of the term “sound effects” in connection with these goods merely indicates that they are capable of playing sound effects.
`
`(cid:160)(cid:160)
`
`The wording “DJ” means “disc jockey” which is a person that plays music or records and applicant’s use of this wording merely describes the
`intended users of applicant’s goods. (cid:160) A mark that describes an intended user or group of users of a product or service is merely descriptive.(cid:160) E.g.,
`In re Planalytics, Inc., 70 USPQ2d 1453 (TTAB 2004) (holding GASBUYER merely descriptive of intended user of risk management services in
`the field of pricing and purchasing natural gas); In re Camel Mfg. Co., 222 USPQ 1031 (TTAB 1984) (holding MOUNTAIN CAMPER merely
`descriptive of intended users of retail and mail order services in the field of outdoor equipment and apparel); see TMEP §1209.03(i).
`
`Generally, a mark that merely combines descriptive words is not registrable if the individual components retain their descriptive meaning in
`relation to the goods and the combination results in a composite mark that is itself descriptive.(cid:160) TMEP §1209.03(d); see, e.g., In re King Koil
`Licensing Co. Inc., 79 USPQ2d 1048, 1052 (TTAB 2006) (holding THE BREATHABLE MATTRESS merely descriptive of beds, mattresses,
`box springs and pillows where the evidence showed that the term “BREATHABLE” retained its ordinary dictionary meaning when combined
`with the term “MATTRESS” and the resulting combination was used in the relevant industry in a descriptive sense); In re Associated Theatre
`Clubs Co., 9 USPQ2d 1660, 1663 (TTAB 1988) (holding GROUP SALES BOX OFFICE merely descriptive of theater ticket sales services
`because such wording “is nothing more than a combination of the two common descriptive terms most applicable to applicant's services which
`
`in combination achieve no different status but remain a common descriptive compound expression”). (cid:160)(cid:160)
`
`Only where the combination of descriptive terms creates a unitary mark with a unique, incongruous, or otherwise nondescriptive meaning in
`relation to the goods is the combined mark registrable.(cid:160) See, e.g., In re Colonial Stores, Inc., 394 F.2d 549, 551, 157 USPQ 382, 384 (C.C.P.A.
`1968).
`
`(cid:160)I
`
`n this case, both the individual components and the composite result are descriptive of applicant’s goods and do not create a unique,
`incongruous or nondescriptive meaning in relation to the goods.(cid:160) Specifically, the mark merely informs consumers that the goods are for use by
`DJs and that they contain, or can play, sound effects.
`
`(cid:160)B
`
`ecause the mark is merely descriptive of the goods identified in the application, registration must be refused.
`
`(cid:160)A
`
`lthough applicant’s mark has been refused registration, applicant may respond to the refusal(s) by submitting evidence and arguments in
`support of registration.
`
`/SeanCrowley/
`Examining Attorney
`Law Office 116
`U.S. Patent and Trademark Office
`571.272.8851
`sean.crowley@uspto.gov
`
`(cid:160)T
`
`O RESPOND TO THIS LETTER: (cid:160) Go to http://www.uspto.gov/trademarks/teas/response_forms.jsp. (cid:160) Please wait 48-72 hours from the
`issue/mailing date before using the Trademark Electronic Application System (TEAS), to allow for necessary system updates of the application.(cid:160)
`For technical assistance with online forms, e-mail TEAS@uspto.gov.(cid:160) For questions about the Office action itself, please contact the assigned
`trademark examining attorney.(cid:160) E-mail communications will not be accepted as responses to Office actions; therefore, do not respond to
`this Office action by e-mail.
`
`(cid:160)A
`
`ll informal e-mail communications relevant to this application will be placed in the official application record.
`
`(cid:160)
`(cid:160)(cid:160)
`

`

`(cid:160)W
`
`HO MUST SIGN THE RESPONSE:(cid:160) It must be personally signed by an individual applicant or someone with legal authority to bind an
`applicant (i.e., a corporate officer, a general partner, all joint applicants).(cid:160) If an applicant is represented by an attorney, the attorney must sign the
`
`response.(cid:160)(cid:160)
`PERIODICALLY CHECK THE STATUS OF THE APPLICATION: (cid:160) To ensure that applicant does not miss crucial deadlines or
`official notices, check the status of the application every three to four months using the Trademark Status and Document Retrieval (TSDR)
`system at http://tsdr.uspto.gov/. (cid:160) Please keep a copy of the TSDR status screen. (cid:160) If the status shows no change for more than six months, contact
`the Trademark Assistance Center by e-mail at TrademarkAssistanceCenter@uspto.gov or call 1-800-786-9199. (cid:160) For more information on
`checking status, see http://www.uspto.gov/trademarks/process/status/.
`
`(cid:160)T
`
`O UPDATE CORRESPONDENCE/E-MAIL ADDRESS:(cid:160) Use the TEAS form at http://www.uspto.gov/trademarks/teas/correspondence.jsp.
`
`(cid:160)(cid:160)
`

`

`http:/lw\iir\iii.newegg.comlProductlProduct.aspx‘?|tem=9S|AOSMOD21106
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`02/26/2013 01:20:01 PM
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`.. Home > Electronics > Musical lnstruments > DJ > DJ Mixers > Pyramid > Item#' 9S|Al)SMl}D211l}li
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`Mini Music Jam Mixer DJ Sound Effects For iPod And MP3
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`Description:
`The lam rnii<er rrecomniended for ages 3 and Lip_‘.. is a rriixing device for iPod. MP3 or any other music playerthat enables '_.'ou to sirnulate
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`Afler you install the natteries and reattach the cattery door, 5-'Dl_l plug the audio input catile into your iPod or other l:-lF'3 players headphone
`port and plug spealzers or headphones into the audio out part Turn on the music player turn on the |"l1|)=.E!|' and you are read-rtp add some
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`Color: white
`7'-1319i'3'-P'35“C
`2.7 1’ 14 K B.5cm
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`http:/{education.yahoo.comlreferenceIdictionarylentrylDJ
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`02l26l2013 01:27:22 PM
`
`UIIBIILIIUSIHSLIC,
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`disc jockey also disk jockey
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`To:
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`Subject:
`
`Sent:
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`Sent As:
`
`Attachments:
`
`Panasonic Corporation (docketingtm@hdp.com)
`
`U.S. TRADEMARK APPLICATION NO. 85808774 - DJ SOUND EFFECT - 9432-200524
`
`2/26/2013 1:38:24 PM
`
`ECOM116@USPTO.GOV
`
`UNITED STATES PATENT AND TRADEMARK OFFICE (USPTO)
`
`IMPORTANT NOTICE REGARDING YOUR
`U.S. TRADEMARK APPLICATION
`
`USPTO OFFICE ACTION (OFFICIAL LETTER) HAS ISSUED
`ON 2/26/2013 FOR U.S. APPLICATION SERIAL NO. 85808774
`
`Please follow the instructions below:
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`(cid:160)(
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`1)(cid:160) TO READ THE LETTER:(cid:160) Click on this link or go to http://tsdr.uspto.gov, enter the U.S. application serial number, and click on
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`(cid:160)T
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`he Office action may not be immediately viewable, to allow for necessary system updates of the application, but will be available within 24
`hours of this e-mail notification.
`
`(cid:160)(
`
`2)(cid:160) TIMELY RESPONSE IS REQUIRED:(cid:160) Please carefully review the Office action to determine (1) how to respond, and (2) the applicable
`response time period.(cid:160) Your response deadline will be calculated from 2/26/2013 (or sooner if specified in the Office action).(cid:160) For information
`regarding response time periods, see http://www.uspto.gov/trademarks/process/status/responsetime.jsp.
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`o NOT hit “Reply” to this e-mail notification, or otherwise e-mail your response because the USPTO does NOT accept e-mails as
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`(cid:160)(cid:160)
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