To:
`
`Subject:
`
`Sent:
`
`Sent As:
`
`Attachments:
`
`Panasonic Corporation of North America (ptodocket@arelaw.com)
`
`U.S. TRADEMARK APPLICATION NO. 86064454 - FACEPRO - 55210/tbd
`
`11/13/2013 4:35:51 PM
`
`ECOM117@USPTO.GOV
`
`Attachment - 1
`Attachment - 2
`Attachment - 3
`Attachment - 4
`Attachment - 5
`Attachment - 6
`Attachment - 7
`Attachment - 8
`Attachment - 9
`Attachment - 10
`
`UNITED STATES PATENT AND TRADEMARK OFFICE (USPTO)
`OFFICE ACTION (OFFICIAL LETTER) ABOUT APPLICANT’S TRADEMARK APPLICATION
`
`      U.S. APPLICATION SERIAL NO. 86064454
`           
`     MARK: FACEPRO
`
`*86064454*
`
`CLICK HERE TO RESPOND TO THIS LETTER:
`http://www.uspto.gov/trademarks/teas/response_forms.jsp
`
`    CORRESPONDENT ADDRESS:
`     
`      HOLLY PEKOWSKY, ESQ.
`     
`      AMSTER, ROTHSTEIN & EBENSTEIN LLP
`   
`90 PARK AVE
`       
`   
`        NEW YORK, NY 10016-1301
`     
`     
`
`    55210/tbd
`
`    CORRESPONDENT E-MAIL ADDRESS:        
`
`    ptodocket@arelaw.com
`
`       APPLICANT: Panasonic Corporation of North America
`        CORRESPONDENT’S REFERENCE/DOCKET NO :         
`   
`
`STRICT DEADLINE TO RESPOND TO THIS LETTER
`TO AVOID ABANDONMENT OF APPLICANT’S TRADEMARK APPLICATION, THE USPTO MUST RECEIVE APPLICANT’S
`COMPLETE RESPONSE TO THIS LETTER WITHIN 6 MONTHS OF THE ISSUE/MAILING DATE BELOW.
`
`OFFICE ACTION
`
`ISSUE/MAILING DATE: 11/13/2013
`
`    
`
`The referenced application has been reviewed by the assigned trademark examining attorney.  Applicant must respond timely and completely to
`the issues below.  15 U.S.C. §1062(b); 37 C.F.R. §§2.62(a), 2.65(a); TMEP §§711, 718.03.
`
`SUMMARY OF ISSUES that applicant must address:
`
`Section 2(d) Refusal
`
`SECTION 2(d) REFUSAL – LIKELIHOOD OF CONFUSION
`
` 
` 
` 
` 
` 
` 
`

`

`Registration of the applied-for mark is refused because of a likelihood of confusion with the mark in U.S. Registration No. 3597799.  Trademark
`Act Section 2(d), 15 U.S.C. §1052(d); see TMEP §§1207.01 et seq.  See the enclosed registration.
`
`Trademark Act Section 2(d) bars registration of an applied-for mark that so resembles a registered mark that it is likely a potential consumer
`would be confused, mistaken, or deceived as to the source of the goods of the applicant and registrant.  See 15 U.S.C. §1052(d).  A determination
`of likelihood of confusion under Section 2(d) is made on a case-by case basis and the factors set forth in In re E. I. du Pont de Nemours & Co.,
`476 F.2d 1357, 177 USPQ 563 (C.C.P.A. 1973) aid in this determination.  Citigroup Inc. v. Capital City Bank Grp., Inc., 637 F.3d 1344, 1349,
`98 USPQ2d 1253, 1256 (Fed. Cir. 2011) (citing On-Line Careline, Inc. v. Am. Online, Inc., 229 F.3d 1080, 1085, 56 USPQ2d 1471, 1474 (Fed.
`Cir. 2000)).  Not all the du Pont factors, however, are necessarily relevant or of equal weight, and any one of the factors may control in a given
`case, depending upon the evidence of record.  Citigroup Inc. v. Capital City Bank Grp., Inc., 637 F.3d at 1355, 98 USPQ2d at 1260; In re
`Majestic Distilling Co., 315 F.3d 1311, 1315, 65 USPQ2d 1201, 1204 (Fed. Cir. 2003); see In re E. I. du Pont de Nemours & Co., 476 F.2d at
`1361-62, 177 USPQ at 567.
`
`In this case, the following factors are the most relevant:   similarity of the marks, similarity and nature of the goods, and similarity of the trade
`channels of the goods.  See In re Viterra Inc., 671 F.3d 1358, 1361-62, 101 USPQ2d 1905, 1908 (Fed. Cir. 2012); In re Dakin’s Miniatures Inc. ,
`59 USPQ2d 1593, 1595-96 (TTAB 1999); TMEP §§1207.01 et seq.
`
`The overriding concern is not only to prevent buyer confusion as to the source of the goods, but to protect the registrant from adverse
`commercial impact due to use of a similar mark by a newcomer.  See In re Shell Oil Co., 992 F.2d 1204, 1208, 26 USPQ2d 1687, 1690 (Fed.
`Cir. 1993).  Therefore, any doubt regarding a likelihood of confusion determination is resolved in favor of the registrant.  TMEP §1207.01(d)(i);
`see Hewlett-Packard Co. v. Packard Press, Inc., 281 F.3d 1261, 1265, 62 USPQ2d 1001, 1003 (Fed. Cir. 2002); In re Hyper Shoppes (Ohio),
`Inc., 837 F.2d 463, 464-65, 6 USPQ2d 1025, 1026 (Fed. Cir. 1988).
`
`COMPARISON OF THE MARKS
`
`The applicant’s mark is FACEPRO in standard characters.   The registrant’s mark is FACEPRO in standard characters.
`
`In a likelihood of confusion determination, the marks in their entireties are compared for similarities in appearance, sound, connotation, and
`commercial impression.  In re E. I. du Pont de Nemours & Co., 476 F.2d 1357, 1361, 177 USPQ 563, 567 (C.C.P.A. 1973); TMEP §1207.01(b)-
`
`(b)(v).  
`
`In the present case, applicant’s mark is FACEPRO and registrant’s mark is FACEPRO.  Thus, the marks are identical in terms of appearance
`and sound.  In addition, the connotation and commercial impression of the marks do not differ when considered in connection with applicant’s
`
`and registrant’s respective goods.   Therefore, the marks are confusingly similar.  
`
`COMPARISON OF THE GOODS
`
`The applicant’s goods are identified as “software, namely, face matching and face detection technology software for video surveillance and
`security; software that enables the user to conduct high speed searches of recorded video for the occurrence of a specific human face based on a
`single referenced face image” in Class 9.
`
`The registrant’s goods are identified as “Computer software for use in relation to digital animation and special effects of images that may be
`downloaded from a global computer network” in Class 9.
`
`The goods of the parties need not be identical or even competitive to find a likelihood of confusion.  See On-line Careline Inc. v. Am. Online Inc.,
`229 F.3d 1080, 1086, 56 USPQ2d 1471, 1475 (Fed. Cir. 2000); Recot, Inc. v. Becton, 214 F.3d 1322, 1329, 54 USPQ2d 1894, 1898 (Fed. Cir.
`2000) (“[E]ven if the goods in question are different from, and thus not related to, one another in kind, the same goods can be related in the mind
`
`of the consuming public as to the origin of the goods.”); TMEP §1207.01(a)(i).   
`
`The respective goods need only be “related in some manner and/or if the circumstances surrounding their marketing [be] such that they could
`give rise to the mistaken belief that [the goods] emanate from the same source.”   Coach Servs., Inc. v. Triumph Learning LLC, 668 F.3d 1356,
`1369, 101 USPQ2d 1713, 1722 (Fed. Cir. 2012) (quoting 7-Eleven Inc. v. Wechsler, 83 USPQ2d 1715, 1724 (TTAB 2007)); Gen. Mills Inc. v.
`Fage Dairy Processing Indus. SA, 100 USPQ2d 1584, 1597 (TTAB 2011); TMEP §1207.01(a)(i).
`
`In the present case, the applicant’s goods include software for digital animation, and the registrant’s goods are facial recognition software.
`These types of software may emanate from a single source, and in fact does, as shown by the attached internet evidence from
`www.prnewswire.com (news release regarding registrant, Facepro LLC’s software which “now produces Next-Gen facial animation in a
`variety of popular 3D file formats”).   Therefore, these two types of software are offered by the same party, the registrant.   Additionally, the
`registrant’s goods (digital animation software) often include facial recognition software capability, such as for avatars, as shown by the attached
`internet evidence from www.thenextweb.com (article discusses Intel’s newest avatar app “ that harnesses facial recognition technology to let
`users send messages through 3D avatars”) and www.luxand.com (company offers software that uses facial recognition for creating avatars). 
`
` 
` 
` 
` 
` 
` 
` 
` 
` 
` 
` 
`

`

`Accordingly, the goods of applicant and the registrant are considered related for purposes of the likelihood of confusion analysis.
`
`Although applicant’s mark has been refused registration, applicant may respond to the refusal by submitting evidence and arguments in support
`of registration.
`
`RESPONSE GUIDELINES
`
`If applicant has questions regarding this Office action, please telephone or e-mail the assigned trademark examining attorney.  All relevant e-
`mail communications will be placed in the official application record; however, an e-mail communication will not be accepted as a response to
`this Office action and will not extend the deadline for filing a proper response.  See 37 C.F.R. §2.191; TMEP §§304.01-.02, 709.04-.05.  Further,
`although the trademark examining attorney may provide additional explanation pertaining to the refusal in this Office action, the trademark
`examining attorney may not provide legal advice or statements about applicant’s rights.   See TMEP §§705.02, 709.06.
`
`  
`
`/Jillian R. Cantor/
`Examining Attorney
`Law Office 117
`(571) 272-6564
`Jillian.Cantor@uspto.gov
`
`TO RESPOND TO THIS LETTER:   Go to http://www.uspto.gov/trademarks/teas/response_forms.jsp.   Please wait 48-72 hours from the
`issue/mailing date before using the Trademark Electronic Application System (TEAS), to allow for necessary system updates of the application. 
`For technical assistance with online forms, e-mail TEAS@uspto.gov.  For questions about the Office action itself, please contact the assigned
`trademark examining attorney.  E-mail communications will not be accepted as responses to Office actions; therefore, do not respond to
`this Office action by e-mail.
`
`All informal e-mail communications relevant to this application will be placed in the official application record.
`
`WHO MUST SIGN THE RESPONSE:  It must be personally signed by an individual applicant or someone with legal authority to bind an
`applicant (i.e., a corporate officer, a general partner, all joint applicants).  If an applicant is represented by an attorney, the attorney must sign the
`
`response.  
`PERIODICALLY CHECK THE STATUS OF THE APPLICATION:   To ensure that applicant does not miss crucial deadlines or official
`notices, check the status of the application every three to four months using the Trademark Status and Document Retrieval (TSDR) system at
`http://tsdr.uspto.gov/.   Please keep a copy of the TSDR status screen.   If the status shows no change for more than six months, contact the
`Trademark Assistance Center by e-mail at TrademarkAssistanceCenter@uspto.gov or call 1-800-786-9199.   For more information on checking
`status, see http://www.uspto.gov/trademarks/process/status/.
`
`TO UPDATE CORRESPONDENCE/E-MAIL ADDRESS:  Use the TEAS form at http://www.uspto.gov/trademarks/teas/correspondence.jsp.
`
` 
` 
` 
` 
` 
` 
` 
`  
`

`

`Print: NOV 8, 2013
`
`77518782
`
`DESIGN MARK
`
`Serial Number
`TT5l8T82
`
`Status
`REGISTERED
`
`Word Mark
`EACEPRC
`
`Standard Character Mark
`Yes
`
`Registration Number
`3597799
`
`Date Registered
`2DD9xD3x31
`
`Type cf Marl:
`TRADEMARK
`
`Register
`PRINCIPAL
`
`Mark Drawing Code
`[43
`PTANDARD CHARACTER MARK
`
`Owner
`EACEPRC LLC LIMITED LIABILITY CCMPANY IDARC P.C. BOX 757 PRIEST RIVER
`IDA]-IO 83856
`
`Goodsfserviees
`Class Status —— ACTIVE.
`
`IC 009.
`
`Us
`
`U21 U23 U26 U36 038.
`
`G R 8:
`
`Computer software for use in relation to digital animation and special
`effects of images that may be downloaded from a global computer
`network. First Use: 2OUTfl2H2U. First Use In Commerce: 2OU8fU2fUl.
`
`Filing Date
`2008r’UTr’lU
`
`Examining Attorney
`CARLSON . KRIST IN
`
`

`

`FACEPRO
`
`

`

`htlD.f/viririririt Drnewswire corn/new5-release5i'tacepro—reveal5—|0w-cost-facial-animation-process-81233382.htrn|
`11l12l20l3ll'l6'l2AM
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`click Here to Juli’!
`ogrn
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`Search News Releases
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`For Bloggers >
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`PR Newswire SE!l'Vl!1ES
`See more miss re
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`iii Computer Eleclronins Compimer Sofiiiare Elentmnic Gaming I Ehteflatnment NewP1ioduds&Ser\'i:es
`
`':‘-and a "JI?'.lS Release
`
`
`FacePr0 Reveals Low-Cost Facial Animation Process
`Innovative Process Redefines Entry Point for Next-G-en Facial Animation
`
`Mura-
`lluice ‘lfl 8+1
`FRlEST RIVER, Idaho Jan 11 /PHNeW5Wll'El— ::E9Fl£: today announces a streamlined new production process using ‘NED
`technology and a simplified wnncltrwii, FacePro now produtes Next—Geii facial animation in a variety of popular 3D file formats. for
`prices as low as $5.00 LISD per second.
`"This really opens the door for all kinds ot game developers " says company President Rod Slafhrd. ‘Working on large protects
`with hundreds or thousands ofsuokeri Uhrases — and tt1e"Ainencanldo|@'liIles with several hundred minutes of 5|l19ll19
`animation — we needed a S|lTlDlE.‘ transparent rnemod olcollaociraiinq wrtn ciur customers.‘
`‘Working with REV is a
`Enter RE‘- a secure Wet: portal where game developers log IN to review. revise, and approve animations
`big step torwatd." says Stafford "Facial animation is complex by nature, so it tends lo be expensive REV is simple by nature. and
`this balancing effect permits us to after our customers a mum tower once point“
`REV is accompanied by a suite of free Facial Bone Rigs and a Facial Skinning tutorial to help game developers prepare their
`character assets. Stafinrd says "Our goal has been to redefine the entry ooihl for Next-Gen facial animation. and manks tc REVI
`think we've accomplished that."
`To learn more. visit I‘!-EVVA fareoro net
`
`Featured Video
`
` ABMC Launches DF'|Ir‘E \'ldEEI SEFIES in
`
`Honor Fallen from World Wfirl and
`World War ll
`
`

`

`htlD.f/www Dmewawire com/new?release5lfacepro—reveai5—|0w-cost-faciai-animation-Droce55-81233382.htm|
`11l12l20i3M'16'12AM
`
`Aboul Facellnfl
`Fa:eF’m LLC is an Idall) Limited Limiily Company, specidizing in advanced facial animafmn forlha imeranlive entertainment
`induslry. Fuulded in Fchrlzlry 2007 by game 'IId|z:i.ry vctnrzm Rod BIn1I'ord,F.':v:cPm hm provided fullgumc sci: ul'lzl:i::I|
`aninalinn fur me Amertan Idulfl fmnchise. Iilla DY Elecuorulc NIS. Whlal Hemes. Blade lrllemzlwe. and wines. Locaied in
`hit‘-1DI"l: PIES! fiver. Idaho. FEICBFIO LLC EITIDIDVS 3iil'I1Et0lS all! technical al'li5‘I5Tltl'I'I3Dl.Ill‘.l IIEWOITI.
`www iacenro net
`C6pyngm®2D!J.9 Fan-Ha LLC "FarePro".Bareg6:1'eredlradeIriarko1FacePm LLC
`SOURCE FanePm
`
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`

`

`Intel Wants You to Beta Test Its Facial Recognition 3D Avatar App
`
`Page 1 of 2
`
`fTIOlIO X YOU? 3' lONL. YOLJFE SlYL*_.
`
`$5.99 “
`
`”“‘°"‘°“'E
`
`lb
`Remove all banners
`
`Intel wants you to beta test its upcoming
`facial recognition 3D avatar messaging
`
`app
`
`By Josh Orig, Wednesday, 28Aug '13, J0.'4q'Jm
`
`Intel is gearing up to release a Pocket Avatars app for iOS and Android that harnesses
`facial recognition technology to let users send messages through 3D avatars, and it
`could use your help.
`
`The company is looking for beta testers, but users will need an iPhone 5, iPad 3, iPad 4,
`Galaxy S3 or S4 to participate. Ifyou’re interested and have the right device, you can
`sign up here. Note: Intel is currently only accepting testers from the US and China.
`
`Pocket Avatars looks interesting, a bit like Tom the Talking Cat on steroids. The app
`uses the camera on a smartphone or tablet to track facial expressions While you talk and
`then map them onto an avatar. The list of possible avatars includes: “cartoon characters,
`film or TV personalities, sports stars, musicians, team mascots, or family pets.“ Once
`you’ve recorded a message, it can be sent via SMS or email, though Intel has hinted at
`plans to enable live 3D avatar chat as well.
`
`The app itselfhas been in the works for some time now. Intel first teased this
`technology back in early 2008, well before the app ecosystem and messaging mania
`had taken off.
`
`While a 3D avatar messaging app may seem a bit out of lntel’s specialty, the facial
`recognition aspect fits into its interest in perceptual computing, which is pursuing new
`interfaces such as gesture tracking and voice control.
`
`> Pocket Avatars beta test
`
`h1:tp://theneXtweb.corn/insider/20 1 3/08/2 8/intel-wants-you-to-beta-test-its-upcoming-facia. .. 11/13/2013
`
`

`

`Intel Wants You to Beta Test Its Facial Recognition 3D Avatar App
`
`Page 2 of 2
`
`Image credit." Intel
`
`Article
`
`3 comments
`
`AD EV FEDERATED MEDVA
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`Audra Pledges To Change The Automotive Industry
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`h1:tp://theneXtweb.corn/insider/20 1 3/08/2 8/intel-wants-you-to-beta-test-its-upcoming-facia. .. 11/13/2013
`
`

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`To:
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`Subject:
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`Attachments:
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`Panasonic Corporation of North America (ptodocket@arelaw.com)
`
`U.S. TRADEMARK APPLICATION NO. 86064454 - FACEPRO - 55210/tbd
`
`11/13/2013 4:35:52 PM
`
`ECOM117@USPTO.GOV
`
`UNITED STATES PATENT AND TRADEMARK OFFICE (USPTO)
`
`IMPORTANT NOTICE REGARDING YOUR
`U.S. TRADEMARK APPLICATION
`
`USPTO OFFICE ACTION (OFFICIAL LETTER) HAS ISSUED
`ON 11/13/2013 FOR U.S. APPLICATION SERIAL NO. 86064454
`
`Please follow the instructions below:
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`(1)  TO READ THE LETTER:  Click on this link or go to http://tsdr.uspto.gov, enter the U.S. application serial number, and click on
`“Documents.”
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`The Office action may not be immediately viewable, to allow for necessary system updates of the application, but will be available within 24
`hours of this e-mail notification.
`
`(2)  TIMELY RESPONSE IS REQUIRED:  Please carefully review the Office action to determine (1) how to respond, and (2) the applicable
`response time period.  Your response deadline will be calculated from 11/13/2013 (or sooner if specified in the Office action).  For information
`regarding response time periods, see http://www.uspto.gov/trademarks/process/status/responsetime.jsp.
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`Do NOT hit “Reply” to this e-mail notification, or otherwise e-mail your response because the USPTO does NOT accept e-mails as
`responses to Office actions. 
`Instead, the USPTO recommends that you respond online using the Trademark Electronic Application System
`(TEAS) response form located at http://www.uspto.gov/trademarks/teas/response_forms.jsp.
`
`(3)  QUESTIONS:  For questions about the contents of the Office action itself, please contact the assigned trademark examining attorney.  For
`technical assistance in accessing or viewing the Office action in the Trademark Status and Document Retrieval (TSDR) system, please e-mail
`TSDR@uspto.gov.
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`WARNING
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`Failure to file the required response by the applicable response deadline will result in the ABANDONMENT of your application.  For
`more information regarding abandonment, see http://www.uspto.gov/trademarks/basics/abandon.jsp.
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`PRIVATE COMPANY SOLICITATIONS REGARDING YOUR APPLICATION:  Private companies not associated with the USPTO are
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`Please carefully review all correspondence you receive regarding this application to make sure that you are responding to an official document
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