To:
`
`Subject:
`
`Sent:
`
`Sent As:
`
`Attachments:
`
`Panasonic Corporation of North America (ptodocket@arelaw.com)
`
`U.S. TRADEMARK APPLICATION NO. 86553334 - GREEN TOWER - 55210/840
`
`3/31/2015 9:42:04 AM
`
`ECOM118@USPTO.GOV
`
`Attachment - 1
`Attachment - 2
`Attachment - 3
`Attachment - 4
`Attachment - 5
`Attachment - 6
`Attachment - 7
`Attachment - 8
`Attachment - 9
`Attachment - 10
`Attachment - 11
`Attachment - 12
`
`UNITED STATES PATENT AND TRADEMARK OFFICE (USPTO)
`OFFICE ACTION (OFFICIAL LETTER) ABOUT APPLICANT’S TRADEMARK APPLICATION
`
`U.S. APPLICATION SERIAL NO. (cid:160) 86553334
`
`(cid:160)M
`
`ARK: GREEN TOWER
`
`CORRESPONDENT ADDRESS:
`(cid:160)(cid:160)
`(cid:160)(cid:160) (cid:160) (cid:160) HOLLY PEKOWSKY,
`(cid:160)(cid:160)
`(cid:160) (cid:160) (cid:160) (cid:160) Amster Rothstein & Ebenstein Llp
`(cid:160) (cid:160) (cid:160)(cid:160)(cid:160)(cid:160) 90 Park Ave
`(cid:160) (cid:160) (cid:160)(cid:160) (cid:160) (cid:160) New York, NY 10016-1301
`(cid:160)(cid:160)(cid:160)(cid:160)
`
`APPLICANT: Panasonic Corporation of North America
`
`(cid:160) (cid:160)(cid:160)
`
`CORRESPONDENT’S REFERENCE/DOCKET
`
`*86553334*
`
`CLICK HERE TO RESPOND TO THIS
`LETTER:
`http://www.uspto.gov/trademarks/teas/response_forms.jsp
`
`VIEW YOUR APPLICATION FILE
`
`(cid:160) (cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160) (cid:160) (cid:160)
`(cid:160)(cid:160)(cid:160)
`
`(cid:160) 55210/840
`
`NO:(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`CORRESPONDENT E-MAIL ADDRESS:(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`ptodocket@arelaw.com
`
`STRICT DEADLINE TO RESPOND TO THIS LETTER
`TO AVOID ABANDONMENT OF APPLICANT’S TRADEMARK APPLICATION, THE USPTO MUST RECEIVE APPLICANT’S
`COMPLETE RESPONSE TO THIS LETTER WITHIN 6 MONTHS OF THE ISSUE/MAILING DATE BELOW.
`
`OFFICE ACTION
`
`(cid:160)I
`
`SSUE/MAILING DATE: 3/31/2015
`
`SEARCH RESULTS
`
`The trademark examining attorney has searched the Office’s database of registered and pending marks and has found no conflicting marks that
`would bar registration under Trademark Act Section 2(d).(cid:160) TMEP §704.02; see 15 U.S.C. §1052(d).
`
`(cid:160)T
`
`he referenced application has been reviewed by the assigned trademark examining attorney.(cid:160) Applicant must respond timely and completely to
`
`(cid:160)
`(cid:160)
`(cid:160)
`(cid:160)
`(cid:160)(cid:160)
`(cid:160)
`

`
`the issue(s) below.(cid:160) 15 U.S.C. §1062(b); 37 C.F.R. §§2.62(a), 2.65(a); TMEP §§711, 718.03.
`
`(cid:160)S
`
`UMMARY OF ISSUES APPLICANT MUST ADDRESS
`
`2(e)(1) descriptiveness refusal
`Identification of services too broad.
`
`SECTION 2(e)(1) REFUSAL - MERELY DESCRIPTIVE
`
`Registration is refused because the applied-for mark merely describes a feature and purpose of applicant’s goods and/or services. (cid:160) Trademark
`Act Section 2(e)(1), 15 U.S.C. §1052(e)(1); see TMEP §§1209.01(b), 1209.03 et seq.
`
`(cid:160)A
`
` mark is merely descriptive if it describes an ingredient, quality, characteristic, function, feature, purpose, or use of an applicant’s goods
`and/or services.(cid:160) TMEP §1209.01(b); see, e.g., DuoProSS Meditech Corp. v. Inviro Med. Devices, Ltd., 695 F.3d 1247, 1251, 103 USPQ2d 1753,
`1755 (Fed. Cir. 2012) (quoting In re Oppedahl & Larson LLP, 373 F.3d 1171, 1173, 71 USPQ2d 1370, 1371 (Fed. Cir. 2004)); In re
`Steelbuilding.com, 415 F.3d 1293, 1297, 75 USPQ2d 1420, 1421 (Fed. Cir. 2005) (citing Estate of P.D. Beckwith, Inc. v. Comm’r of Patents ,
`
`252 U.S. 538, 543 (1920)).(cid:160)(cid:160)
`
`The determination of whether a mark is merely descriptive is made in relation to an applicant’s goods and/or services, not in the abstract. (cid:160)
`DuoProSS Meditech Corp. v. Inviro Med. Devices, Ltd., 695 F.3d 1247, 1254, 103 USPQ2d 1753, 1757 (Fed. Cir. 2012); In re The Chamber of
`Commerce of the U.S., 675 F.3d 1297, 1300, 102 USPQ2d 1217, 1219 (Fed. Cir. 2012); TMEP §1209.01(b); see, e.g., In re Polo Int’l Inc. , 51
`USPQ2d 1061, 1062-63 (TTAB 1999) (finding DOC in DOC-CONTROL would refer to the “documents” managed by applicant’s software
`rather than the term “doctor” shown in a dictionary definition); In re Digital Research Inc., 4 USPQ2d 1242, 1243-44 (TTAB 1987) (finding
`CONCURRENT PC-DOS and CONCURRENT DOS merely descriptive of “computer programs recorded on disk” where the relevant trade
`
`used the denomination “concurrent” as a descriptor of a particular type of operating system). (cid:160)(cid:160)
`
`“Whether consumers could guess what the product [or service] is from consideration of the mark alone is not the test.” (cid:160) In re Am. Greetings
`Corp., 226 USPQ 365, 366 (TTAB 1985).
`
`(cid:160)A
`
`pplicant’s proposed mark is GREEN TOWERS for “installation of energy generating, storage control systems for cellular communication and
`Wi-Fi sites; remote management, monitoring and onsite servicing of cellular connections and Wi-Fi sites; and retrofitting of legacy cellular
`communication and Wi-Fi sites with modern, energy-efficient technologies.”
`
`(cid:160)G
`
`enerally, if the individual components of a mark retain their descriptive meaning in relation to the goods and/or services, the combination
`results in a composite mark that is itself descriptive and not registrable.(cid:160) In re Phoseon Tech., Inc., 103 USPQ2d 1822, 1823 (TTAB 2012);
`TMEP §1209.03(d); see, e.g., In re King Koil Licensing Co., 79 USPQ2d 1048, 1052 (TTAB 2006) (holding THE BREATHABLE MATTRESS
`merely descriptive of beds, mattresses, box springs, and pillows where the evidence showed that the term “BREATHABLE” retained its
`ordinary dictionary meaning when combined with the term “MATTRESS” and the resulting combination was used in the relevant industry in a
`descriptive sense); In re Associated Theatre Clubs Co., 9 USPQ2d 1660, 1663 (TTAB 1988) (holding GROUP SALES BOX OFFICE merely
`descriptive of theater ticket sales services, because such wording “is nothing more than a combination of the two common descriptive terms
`most applicable to applicant’s services which in combination achieve no different status but remain a common descriptive compound
`
`expression”). (cid:160)(cid:160)
`
`Only where the combination of descriptive terms creates a unitary mark with a unique, incongruous, or otherwise nondescriptive meaning in
`relation to the goods and/or services is the combined mark registrable.(cid:160) See In re Colonial Stores, Inc., 394 F.2d 549, 551, 157 USPQ 382, 384
`(C.C.P.A. 1968); In re Positec Grp. Ltd., 108 USPQ2d 1161, 1162-63 (TTAB 2013).
`
`(cid:160)I
`
`n this case, both the individual components and the composite result are descriptive of applicant’s goods and/or services and do not create a
`unique, incongruous, or nondescriptive meaning in relation to the goods and/or services. GREEN is defined as “designed to protect the
`environment or to limit damage to the environment. A characteristic of applicant’s services is that they are designed to protect or limit damage to
`the environment. Specifically, GREEN is a term of art used in the telecommunications industry to specify cell towers using solar power. See
`evidence attached. TOWERS refers to cellular towers. See Wikipedia evidence attached. Applicant is providing cellular communication services
`therefor the term TOWER describes a feature of the services.
`
`(cid:160)T
`
`he attached evidence from Inside Towers shows “green cell towers” used to describe cell towers using solar technology. Additionally, evidence
`attached from Renewable Energy World.com shows “The Rise of Green Mobile Telecom Towers” referring to the use of solar powered cell
`towers. Material obtained from the Internet is generally accepted as competent evidence.(cid:160) See In re Rodale Inc., 80 USPQ2d 1696, 1700 (TTAB
`2006) (accepting Internet evidence to show genericness); TBMP §1208.03; TMEP §710.01(b).
`
`(cid:160)T
`
`he Internet has become integral to daily life in the United States, with Census Bureau data showing approximately three-quarters of American
`households used the Internet in 2013 to engage in personal communications, to obtain news, information, and entertainment, and to do banking
`
`(cid:160)
`(cid:160)
`

`
`and shopping.(cid:160) See In re Nieves & Nieves LLC, 113 USPQ2d at 1642 (taking judicial notice of the following two official government
`publications:(cid:160) (1) Thom File & Camille Ryan, U.S. Census Bureau, Am. Cmty. Survey Reports ACS-28, Computer & Internet Use in the United
`States:(cid:160) 2013 (2014), available at http://www.census.gov/content/dam/Census/library/publications/2014/acs/acs-28.pdf, and (2) The Nat’l
`Telecomms. & Info. Admin. & Econ. & Statistics Admin., Exploring the Digital Nation:(cid:160) America’s Emerging Online Experience (2013),
`available at http://www.ntia.doc.gov/files/ntia/publications/exploring_the_digital_nation_-_americas_emerging_online_experience.pdf).(cid:160) Thus,
`the widespread use of the Internet in the United States suggests that Internet evidence may be probative of public perception in trademark
`examination.
`
`(cid:160)T
`
`he wording “GREEN TOWERS” informs the consumer the services feature solar powered cellular towers. The proposed mark merely
`corresponds to wording that is not arbitrary, but bears a logical relationship to the goods/services provided by the applicant.(cid:160) (cid:160) “A mark may be
`merely descriptive even if it does not describe the ‘full scope and extent’ of the applicant’s goods or services.” (cid:160) In re Oppedahl & Larson LLP,
`373 F.3d 1171, 1173, 71 USPQ2d 1370, 1371 (Fed. Cir. 2004) (citing In re Dial-A-Mattress Operating Corp., 240 F.3d 1341, 1346, 57 USPQ2d
`1807, 1812 (Fed. Cir. 2001)); TMEP §1209.01(b).(cid:160) It is enough if a mark describes only one significant function, attribute, or property.(cid:160) In re
`The Chamber of Commerce of the U.S., 675 F.3d 1297, 1300, 102 USPQ2d 1217, 1219 (Fed. Cir. 2012); TMEP §1209.01(b); see In re Oppedahl
`& Larson LLP, 373 F.3d at 1173, 71 USPQ2d at 1371.
`
`(cid:160)F
`
`urthermore, a mark does not need to be merely descriptive of all the goods or services specified in an application.(cid:160) In re The Chamber of
`Commerce of the U.S., 675 F.3d 1297, 1300, 102 USPQ2d 1217, 1219 (Fed. Cir. 2012); In re Franklin Cnty. Historical Soc'y, 104 USPQ2d
`1085, 1089 (TTAB 2012).(cid:160) “A descriptiveness refusal is proper ‘if
`the mark is descriptive of any of the [goods or] services for which
`registration is sought.’” (cid:160) In re The Chamber of Commerce of the U.S., 675 F.3d at 1300, 102 USPQ2d at 1219 (quoting In re Stereotaxis Inc.,
`429 F.3d 1039, 1040, 77 USPQ2d 1087, 1089 (Fed. Cir. 2005)).
`Accordingly, since the applicant’s mark “GREEN TOWERS” is merely descriptive of applicant’s services, the mark is refused registration on
`the Principal Register under Section 2(e)(1).
`
`(cid:160)A
`
`lthough applicant’s mark has been refused registration, applicant may respond to the refusal(s) by submitting evidence and arguments in
`support of registration. If the applicant chooses to respond to the refusal to register, the applicant must also respond to the following informalities.
`
`(cid:160)S
`
`UPPLEMENTAL REGISTER - ADVISORY
`
`(cid:160)P
`
`lease note that the mark in an application under Trademark Act Section 1(b), 15 U.S.C. Section 1051(b), is not eligible for registration on the
`Supplemental Register until an acceptable amendment to allege use under 37 C.F.R. Section 2.76 or statement of use under 37 C.F.R. Section
`2.88 has been timely filed.(cid:160) 37 C.F.R. Section 2.47(c); TMEP section 1105.01(a)(vii). When such an application is changed from the Principal
`Register to the Supplemental Register, the effective filing date of the application is the date of filing of the allegation of use.(cid:160) 37 C.F.R. Section
`2.75(b); TMEP section 708.01.(cid:160) This is not an offer of the Supplemental Register contingent upon an amendment to allege use, it is merely an
`advisory that such an amendment is not even an option until an amendment to allege use is filed.
`
`(cid:160)I
`
`DENTIFICATION OF SERVICES – PARTICULAR WORDING TOO BROAD
`
`(cid:160)T
`
`he wording in the identification of services must be clarified because it is too broad and could include services in other international classes.(cid:160)
`See TMEP §§1402.01, 1402.03.(cid:160) For example, computer services are listed in 042, while installation and retrofitting services are in 037.
`Applicant must limit the identification to the one class paid for, or submit additional fees to prosecute this as a combined multiple class
`application.
`
`(cid:160)A
`
`pplicant may substitute the following wording, if accurate:
`
`(cid:160)(cid:160) “Installation of energy generating, storage control systems for cellular communication and Wi-Fi sites.” 037
`
`(cid:160)“
`
`(cid:160)“
`
`Computer services, namely, remote management, monitoring, and onsite servicing of cellular connections and Wi-Fi sites.” 042
`
`Retrofitting of legacy cellular communication and Wi-Fi sites with modern, energy-efficient technologies.” 037
`
`(cid:160)W
`
`here possible, the examining attorney has provided guidelines to assist the applicant in amending the existing identification of goods and
`services.
`
`(cid:160)F
`
`or assistance with identifying and classifying goods and services in trademark applications, please see the USPTO’s online searchable U.S.
`Acceptable Identification of Goods and Services Manual at http://tess2.uspto.gov/netahtml/tidm.html. (cid:160) See TMEP §1402.04.
`
`(cid:160)A
`
`n applicant may only amend an identification to clarify or limit the services, but not to add to or broaden the scope of the services.(cid:160) 37 C.F.R.
`§2.71(a); see TMEP §§1402.06 et seq., 1402.07.
`
`(cid:160)R
`
`EQUIREMENTS FOR A COMBINED APPLICATION
`
`

`
`(cid:160)T
`
`he application identifies goods and/or services in more than one international class; therefore, applicant must satisfy all the requirements below
`for each international class based on Trademark Act Section 1(b):
`
`(1)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`(2)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`List the goods and/or services by their international class number in consecutive numerical order, starting with the lowest
`numbered class.
`
`Submit a filing fee for each international class not covered by the fee(s) already paid (view the USPTO’s current fee schedule at
`http://www.uspto.gov/trademarks/tm_fee_info.jsp).(cid:160) The application identifies goods and/or services that are classified in at least two
`classes; however, applicant submitted a fee(s) sufficient for only one class.(cid:160) Applicant must either submit the filing fees for the classes
`not covered by the submitted fees or restrict the application to the number of classes covered by the fees already paid.
`
`(cid:160)S
`
`ee 15 U.S.C. §§1051(b), 1112, 1126(e); 37 C.F.R. §§2.32(a)(6)-(7), 2.34(a)(2)-(3), 2.86(a); TMEP §§1403.01, 1403.02(c).
`
`(cid:160)F
`
`or an overview of the requirements for a Section 1(b) multiple-class application and how to satisfy the requirements online using the Trademark
`Electronic Application System (TEAS) form, please go to http://www.uspto.gov/trademarks/law/multiclass.jsp.
`
`(cid:160)(cid:160)
`
`TEAS PLUS OR TEAS REDUCED FEE (TEAS RF) APPLICANTS – TO MAINTAIN LOWER FEE, ADDITIONAL
`REQUIREMENTS MUST BE MET, INCLUDING SUBMITTING DOCUMENTS ONLINE:(cid:160) Applicants who filed their application
`online using the lower-fee TEAS Plus or TEAS RF application form must (1) file certain documents online using TEAS, including responses to
`Office actions (see TMEP §§819.02(b), 820.02(b) for a complete list of these documents); (2) maintain a valid e-mail correspondence address;
`and (3) agree to receive correspondence from the USPTO by e-mail throughout the prosecution of the application.(cid:160) See 37 C.F.R. §§2.22(b),
`2.23(b); TMEP §§819, 820.(cid:160) TEAS Plus or TEAS RF applicants who do not meet these requirements must submit an additional processing fee of
`$50 per international class of goods and/or services.(cid:160) 37 C.F.R. §§2.6(a)(1)(v), 2.22(c), 2.23(c); TMEP §§819.04, 820.04.(cid:160) However, in certain
`situations, TEAS Plus or TEAS RF applicants may respond to an Office action by authorizing an examiner’s amendment by telephone without
`
`incurring this additional fee.(cid:160)(cid:160)(cid:160)(cid:160)
`
`Gretta Yao
`/gy/
`Attorney
`United States Patent & Trademark Office
`Law Office 118
`571.272.9313
`Gretta.Yao@uspto.gov
`
`(cid:160)T
`
`O RESPOND TO THIS LETTER: (cid:160) Go to http://www.uspto.gov/trademarks/teas/response_forms.jsp. (cid:160) Please wait 48-72 hours from the
`issue/mailing date before using the Trademark Electronic Application System (TEAS), to allow for necessary system updates of the application.(cid:160)
`For technical assistance with online forms, e-mail TEAS@uspto.gov.(cid:160) For questions about the Office action itself, please contact the assigned
`trademark examining attorney.(cid:160) E-mail communications will not be accepted as responses to Office actions; therefore, do not respond to
`this Office action by e-mail.
`
`(cid:160)A
`
`ll informal e-mail communications relevant to this application will be placed in the official application record.
`
`(cid:160)W
`
`HO MUST SIGN THE RESPONSE:(cid:160) It must be personally signed by an individual applicant or someone with legal authority to bind an
`applicant (i.e., a corporate officer, a general partner, all joint applicants).(cid:160) If an applicant is represented by an attorney, the attorney must sign the
`
`response.(cid:160)(cid:160)
`PERIODICALLY CHECK THE STATUS OF THE APPLICATION: (cid:160) To ensure that applicant does not miss crucial deadlines or official
`notices, check the status of the application every three to four months using the Trademark Status and Document Retrieval (TSDR) system at
`http://tsdr.uspto.gov/. (cid:160) Please keep a copy of the TSDR status screen. (cid:160) If the status shows no change for more than six months, contact the
`Trademark Assistance Center by e-mail at TrademarkAssistanceCenter@uspto.gov or call 1-800-786-9199. (cid:160) For more information on checking
`status, see http://www.uspto.gov/trademarks/process/status/.
`
`(cid:160)T
`
`O UPDATE CORRESPONDENCE/E-MAIL ADDRESS:(cid:160) Use the TEAS form at http://www.uspto.gov/trademarks/teas/correspondence.jsp.
`
`(cid:160)
`(cid:160)
`(cid:160)(cid:160)
`

`
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`Panasonic Develo s Green Cell Towers
`Ebechicity costs can account for up to 15% of the total operating costs of a cellular
`
`Tower ‘lrzhange
`
`network. Oltentimes, electricity to those towers can be taken out and dilficult to
`restore. In other countries Irvhere terrain makes it difficult to reach the towers
`often, the cost ol electricity can reach up to 5l}% because of unreliable grid supply
`and a dependence on r:£iesel—powered generators. This is why Panasonic: Eco
`Solutions partnered witl1 Powerflasis to introduce their Green Tower, an energy
`solution with a Lithium Ion-based hybrid power solution, combining Panasonic's
`Lithium Ion battery and solar technology expertise with Powerflasis’
`telecommunications energy management platfonn. ‘Panasonic is driving a
`paradigm shift across the industry through its comprehensive energy solution and
`its Ene:rgy—as—a—Serv'ice model, offering [elecom carriers the ability to finally
`address energy and operating costs with an innovative solution,‘ said Jamie
`Evans, who leads Panasonic's U_S_ Eco Solutions business. ‘The Green Tower
`
`energy solution concept marks a shift from traditional static pcawer infrastructure
`to eflicient, remotely managed systems that reduce costs and create new profit
`centers for wireless carriers.”
`
`Iiflfill
`
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`
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`We're turning off the
`lights for Earth Hour
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`F A R I'H H lIJl.' R
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`Green
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`‘Cell phone towers‘ into ‘Green towers.‘
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`India has 500 million mobile phone users, roughly 150 million more than the entire population of United Slates.
`That multitude of walkers and talkers requires some 250,000 cell phone
`towers, each oonsuming about 530 million gallons of diesel per year. As
`the Indian government strives to embrace renewable energy, its Ministry
`of New and Renewable Energy is working to convert those cell phone
`towers into “green towers."
`A potential mandate from the government just might make that happen.
`The plans were revealed last week when government officials unveiled a
`model For the new School of Green Energy Technologies at Pondicherry
`University in southeastem India. The Ministry hopes the move to solar cell
`phone towers will guide India closer to goals established by its National
`Solar Mission of installing 20,000 MW of solar power by 2022.
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`See more news releases in Computer Electronics | Green Technology l Environmental Products Er Services l Wireless Communications l New Products is Services
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`Panasonic Developing Comprehensive, Smart Energy Solution For Cellular Towers and Wi-Fi Sites
`Working with PowerOasis. Panasonic higrliglrts Green Tower solution that imegrates sman energy generation. storage and remote asset management sdflware
`
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`FeD19,2[l15,13'lJ5ET
`View all news by Panasonic Corporation
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`NEWARK. N.J Feb. 26. 2015 lPRNewswirer‘ — Panasonic Eco Solutions w introduce its Green Tower comprehensive energy solution
`tor—d Wi-Fi tiolspot: atrrle Mobile World Congress. taking place March 2.5 in Barcelona, Spain. Panasonic and its
`partner, Poweroasis, will unveil a l_ittrium lon»based hybrid powerso|ution_ combining Panasonic's pawerlul Lithium Ion battery andi
`technology expertise with PowerDasis' indusoyaeading teIecornmunications
`Panasonic’s solrbon targets cellular towers operating on legacy infrastructure and cternonstrats how they can be r—
`reen Tower offers the tower operator the benefits or aiergy etliciency,
`reduced operating costs and enhanced relra irty The system is designed for a range ottelocornmunications sites having loads that
`mrige front 5l:lWto 3kW, and is easily deployed in off~giit:l. unreliable grid or on-gnd locations as eittrera primary or back-up power
`solrbon,
`"Panasonic is driving a paradigm shin across the industry throrrgh its comprehensive energy solution and its Energyasaservice model,
`uttering telecom carriers the ability to finally address energy and operatiig costs with an innovative solution,‘ said Jamie Evans, who
`leads Panasonic's U.S. Eco Solutions business. "Ttie Green Tower energy solution concept ll'lB.I'kS a shin from traditional static power
`intrastnrcture to etficienl, remotely managed systems that lettuce costs and create new profit centers for wireless carriers,‘
`Electrtity costs in mature mancets can account tor up to 15% ottotal cellular netwonc operating expenditures In developing manrets,
`these costs can increase upto 50%, due to unrefable grit supply and a heavy reliance on diaelpowered generators that are also
`subject to fuel thett The outsourced, endtoend Green Tower solution '5 paid for by performance enhancemems and operational
`saviigs, requinhg vinualty no capital orrtlay within certain manrets, the concept also offers an opportunity for sman grid energy
`arbitrage. It uses predictive algorilhmsto show actr.laI load compared to mantel demand and can send unused energy front on-site
`assets baclr to the local grid, Other benefits include satellite connectivity and wireless equipment monitoring
`"Tlris tum-key solution highlights the significant benefits mobile operators can achieve by incorporating an integrated energy
`management platform and Lithium Ion battery technology into trleir network energy strategy," said John O'Donohue, Chiet Executive
`Otlicer of Pcmeroasis.
`The Green Tower cornpretrensrve energy solution incorporates bestinrtass Panasonic components including Lion batteries and HIT
`sohr modules, in combinahon with technology from Powerflass Panasonic and Poweroasis representatives will be available to
`demonstratettie Green Tower smart energy solution in the "Green Pavilion‘ at Booth ?M2B, Hall 7 forthe duration of Mobile World
`Congress 2015.
`About Panasonic Engrise Solutions Gommnyg
`Panasonic Emerprise SD|Llll0I'l5 Company, a IIIVEIOI1 of Panasonic Corporation of Monti America, develops, install; and maimains large
`scale Eco Solutions and Audowsral Solutions for braiiness and municipal customers, Serving customers across a wide mnge of
`industries. Panasonic Enterprise Solutions engineers custom-built applications using the latest technology. experience in end-to-end
`management of complex corporate projects and unparalleled orrsrle support services, Its Eco Solutions unit ofiers expertise in endto—
`end solar energy projects while also delrveriig technological and financial solutions to the rapidly arpanding commercial and industrial
`renewable energy markets, An industry leader in Audiowsrral Solutions, the company has i-rsraiieo some more iargret highoefinition
`LED video boards in the world at many well-known sports and erit.erlainment venues in the us. In lnterbranlzrs 2014 annual "Best Global
`Green Brands" report. Panasonic ranked number five overall and the top electronics brand in the repon. Learn more:
`pana5CrtilEJ:Orl'IlpteSSl'DEIm
`connect with Fanfionic:
`Twitter, Linl(edlri_ Google Plus, Facebook, YouTube
`About Foweroa
`
`Poweroasis is the industry leader in power nlanagernent 8. energy elticiency solutions for liirireless operators. Poweroasis solutions
`reduce netvirork power costs, increase site availability and deliver netwonr power rnanagemem, control St reporting, Poweroasis ha a
`proven system and deivery model which has enabled customersto reduce power DPEX by SD96 overthe last 3 years, The Poweroasis
`SrnanHub Site Monitonng wstem provides holistic site or power management with alanris, events, configuration and hetiiiront level
`reporting, The Poweroasis Hybrid System is deployed in regions of poor grid to ensure no site downtime loss and intelligent
`management ofthe back-up battery system. The Poweroasis Diesel Hybrid System is deployed in offgrid locationsto reduce diesel
`consumption and ensure site uptlrne, The solutions can be upgnrded to include solar power to further reduce operating
`costs. Poilveroasis continues to irwest in next generation Utlriuni-ion energy storage sottvimre contnil aimed at extending power back-up
`rrorn grid outages and making Grid Energy Arbitrage fiisterrs viable wnndwide Poweroasrs B headquanered in the UK and has a
`strorlg Intellectual Property porthrlio, a track record of successlul innovation with a growing customer base. Please visit
`www poweroasis com for more intorrnation,
`SOURCE Panasonic corporation of North America
`
`RELATED LINKS
`http liwww paiiasoriiccom
`
`

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`8:52:3TA|'uI 333132015
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`Recent developments in renewable allergies mightnverlnvuw me diesel generator as the
`technology ofcnoice tor l:lfl‘—gl1dmobile Ilase statlalls.
`Renewable energy has evolved considerably ever the last muple 01 years, So much in fact lnal salullnus
`recently deelnedlo be unreasrble nrignl now wananl a second look, Take mobile telecnrn Dperalors, lor
`lnslanlze: dlesel generalors ane usually prelerred over renewable energy based sblulions rer rernale ufi-grld
`base sralrbns‘ because lney are cheaperand more reliable ln lnrs arlrele we aplbre three recenl
`develupmenlslhat nngnl lm lne balance ln favor olcelecr-mowers powered by renewable energy,
`Global rnohlle telephony sunscllptlons will comlnue to grow overtlle next five years (Exllloll 1)
`lncleased
`subscnpllons and natllc wlll alive demand for aealliollal ease slallolls, ganlculany ln emergent regions:
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