To:
`
`Subject:
`
`Sent:
`
`Sent As:
`
`Attachments:
`
`Panasonic Corporation (docketingtm@hdp.com)
`
`U.S. TRADEMARK APPLICATION NO. 86745334 - SNOW BEAUTY MIRROR - 9432-200576
`
`11/25/2015 6:25:07 PM
`
`ECOM120@USPTO.GOV
`
`Attachment - 1
`Attachment - 2
`Attachment - 3
`Attachment - 4
`Attachment - 5
`Attachment - 6
`Attachment - 7
`Attachment - 8
`Attachment - 9
`Attachment - 10
`Attachment - 11
`Attachment - 12
`Attachment - 13
`Attachment - 14
`Attachment - 15
`Attachment - 16
`Attachment - 17
`
`UNITED STATES PATENT AND TRADEMARK OFFICE (USPTO)
`OFFICE ACTION (OFFICIAL LETTER) ABOUT APPLICANT’S TRADEMARK APPLICATION
`
`U.S. APPLICATION SERIAL NO.(cid:160) (cid:160) 86745334
`
`(cid:160) (cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`MARK: SNOW BEAUTY MIRROR
`
`CORRESPONDENT ADDRESS:
`(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160) (cid:160) GEOFFREY D. AURINI
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`Harness Dickey & Pierce P L C
`(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160) (cid:160) 5445 Corporate Dr Ste 200
`(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160) (cid:160) Troy, MI 48098-2683
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`APPLICANT: Panasonic Corporation
`
`*86745334*
`
`(cid:160)C
`
`LICK HERE TO RESPOND TO THIS LETTER:
`http://www.uspto.gov/trademarks/teas/response_forms.jsp
`
`VIEW YOUR APPLICATION FILE
`
`(cid:160) (cid:160)(cid:160)
`CORRESPONDENT’S REFERENCE/DOCKET NO :(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`CORRESPONDENT E-MAIL ADDRESS:(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`(cid:160) 9432-200576
`
`(cid:160)(cid:160)(cid:160)
`
`docketingtm@hdp.com
`
`PRIORITY ACTION
`
`STRICT DEADLINE TO RESPOND TO THIS LETTER
`TO AVOID ABANDONMENT OF APPLICANT’S TRADEMARK APPLICATION, THE USPTO MUST RECEIVE APPLICANT’S
`COMPLETE RESPONSE TO THIS LETTER WITHIN 6 MONTHS OF THE ISSUE/MAILING DATE BELOW.
`
`(cid:160)I
`
`SSUE/MAILING DATE: 11/25/2015
`
`(cid:160)(cid:160)
`DATABASE SEARCH:(cid:160) The trademark examining attorney has searched the USPTO’s database of registered and pending marks and has
`found no conflicting marks that would bar registration under Trademark Act Section 2(d).(cid:160) TMEP §704.02; see 15 U.S.C. §1052(d).
`
`(cid:160)
`(cid:160)
`(cid:160)
`(cid:160)
`(cid:160)
`

`

`(cid:160)I
`
`SSUES APPLICANT MUST ADDRESS:(cid:160) On November 23, 2015, the trademark examining attorney and Geoffrey D. Aurini discussed the
`issues below.(cid:160) Applicant must timely respond to these issues.(cid:160) See 15 U.S.C. §1062(b); 37 C.F.R. §2.62(a); TMEP §§708, 711.
`
`(cid:160)S
`
`ummary of Issues:
`Disclaimer Required
`Identification and Classification of Goods
`
`(cid:160)D
`
`isclaimer Required
`
`(cid:160)A
`
`pplicant must disclaim the wording “BEAUTY MIRROR” because it merely describes a feature of applicant’s goods, and thus is an
`unregistrable component of the mark.(cid:160) See 15 U.S.C. §§1052(e)(1), 1056(a); DuoProSS Meditech Corp. v. Inviro Med. Devices, Ltd., 695 F.3d
`1247, 1251, 103 USPQ2d 1753, 1755 (Fed. Cir. 2012) (quoting In re Oppedahl & Larson LLP, 373 F.3d 1171, 1173, 71 USPQ2d 1370, 1371
`
`(Fed. Cir. 2004)); TMEP §§1213, 1213.03(a).(cid:160)(cid:160)
`
`The attached evidence from The American Heritage Dictionary of the English Language shows the wording “MIRROR” means “[s]omething
`that faithfully reflects or gives a true picture of something else.” (cid:160) See attached dictionary definition. (cid:160) “BEAUTY” refers to pleasurable qualities,
`or one that is beautiful. (cid:160) See attached dictionary definition.(cid:160) As shown in the attached Walgreens and PB Teen screen captures, the term
`“BEAUTY” is often attached to “MIRROR” (i.e. “BEAUTY MIRROR”) when referencing reflective devices that are used to view the face for
`beauty reasons.(cid:160) See attached screen captures. (cid:160) Such mirrors can be tangible or virtual, as in applicant’s case. (cid:160) See, for example, attached EZFace
`and Ray-Ban screen captures (providing virtual mirrors). Therefore, the wording merely describes that applicant’s goods feature a computer-
`based beauty mirror.
`
`(cid:160)A
`
`n applicant may not claim exclusive rights to terms that others may need to use to describe their goods in the marketplace.(cid:160) See Dena Corp. v.
`Belvedere Int’l, Inc. , 950 F.2d 1555, 1560, 21 USPQ2d 1047, 1051 (Fed. Cir. 1991); In re Aug. Storck KG, 218 USPQ 823, 825 (TTAB 1983).(cid:160)
`A disclaimer of unregistrable matter does not affect the appearance of the mark; that is, a disclaimer does not physically remove the disclaimed
`
`matter from the mark.(cid:160) See Schwarzkopf v. John H. Breck, Inc., 340 F.2d 978, 978, 144 USPQ 433, 433 (C.C.P.A. 1965); TMEP §1213.(cid:160)(cid:160)
`
`If applicant does not provide the required disclaimer, the USPTO may refuse to register the entire mark.(cid:160) See In re Stereotaxis Inc., 429 F.3d
`1039, 1040-41, 77 USPQ2d 1087, 1088-89 (Fed. Cir. 2005); TMEP §1213.01(b).
`
`(cid:160)A
`
`pplicant should submit a disclaimer in the following standardized format:
`
`No claim is made to the exclusive right to use “BEAUTY MIRROR” apart from the mark as shown.
`
`(cid:160)F
`
`or an overview of disclaimers and instructions on how to satisfy this disclaimer requirement online using the Trademark Electronic Application
`System (TEAS) form, please go to http://www.uspto.gov/trademarks/law/disclaimer.jsp.
`
`(cid:160)I
`
`dentification and Classification of Goods
`
`(cid:160)T
`
`he wording “computer assesses the skin conditions by skin sensing” in the identification of goods is indefinite and must be clarified because
`
`applicant must specify the computer goods performing the skin assessment, such as computer software.(cid:160) See TMEP §1402.01.(cid:160)(cid:160)
`
`Applicant may adopt the following identification, if accurate:
`
`Class 9:(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`computers loaded with software that assesses the effectiveness of facial make-up by producing simulations of make-up
`application; computer software that assesses the effectiveness of facial make-up by producing simulations of make-up
`application; computer {specify Class 9 computer goods performing the skin assessment, e.g., software} that assesses skin
`conditions by skin sensing; computer display monitors and terminals; cameras
`
`(cid:160)A
`
`n applicant may only amend an identification to clarify or limit the goods, but not to add to or broaden the scope of the goods.(cid:160) 37 C.F.R.
`
`§2.71(a); see TMEP §§1402.06 et seq., 1402.07.(cid:160)(cid:160)
`
`For assistance with identifying and classifying goods and services in trademark applications, please see the USPTO’s online searchable U.S.
`Acceptable Identification of Goods and Services Manual at http://tess2.uspto.gov/netahtml/tidm.html. (cid:160) See TMEP §1402.04.
`
`(cid:160)A
`
`ssistance
`
`If applicant has questions regarding this Office action, please telephone or e-mail the assigned trademark examining attorney.(cid:160) All relevant e-
`mail communications will be placed in the official application record; however, an e-mail communication will not be accepted as a response to
`this Office action and will not extend the deadline for filing a proper response.(cid:160) See 37 C.F.R. §§2.62(c), 2.191; TMEP §§304.01-.02, 709.04-.05.(cid:160)
`
`(cid:160)
`(cid:160)
`(cid:160)(cid:160)
`

`

`Further, although the trademark examining attorney may provide additional explanation pertaining to the refusal(s) and/or requirement(s) in this
`Office action, the trademark examining attorney may not provide legal advice or statements about applicant’s rights. (cid:160) See TMEP §§705.02,
`709.06.
`
`TEAS PLUS OR TEAS REDUCED FEE (TEAS RF) APPLICANTS – TO MAINTAIN LOWER FEE, ADDITIONAL
`REQUIREMENTS MUST BE MET, INCLUDING SUBMITTING DOCUMENTS ONLINE:(cid:160) Applicants who filed their application
`online using the lower-fee TEAS Plus or TEAS RF application form must (1) file certain documents online using TEAS, including responses to
`Office actions (see TMEP §§819.02(b), 820.02(b) for a complete list of these documents); (2) maintain a valid e-mail correspondence address;
`and (3) agree to receive correspondence from the USPTO by e-mail throughout the prosecution of the application.(cid:160) See 37 C.F.R. §§2.22(b),
`2.23(b); TMEP §§819, 820.(cid:160) TEAS Plus or TEAS RF applicants who do not meet these requirements must submit an additional processing fee of
`$50 per international class of goods and/or services.(cid:160) 37 C.F.R. §§2.6(a)(1)(v), 2.22(c), 2.23(c); TMEP §§819.04, 820.04.(cid:160) However, in certain
`situations, TEAS Plus or TEAS RF applicants may respond to an Office action by authorizing an examiner’s amendment by telephone without
`
`incurring this additional fee.(cid:160)(cid:160)(cid:160)(cid:160)
`
`/Danielle E. Johnson/
`Examining Attorney
`Law Office 120
`(571) 272-4362
`danielle.johnson1@uspto.gov
`
`(cid:160)T
`
`O RESPOND TO THIS LETTER: (cid:160) Go to http://www.uspto.gov/trademarks/teas/response_forms.jsp. (cid:160) Please wait 48-72 hours from the
`issue/mailing date before using the Trademark Electronic Application System (TEAS), to allow for necessary system updates of the application.(cid:160)
`For technical assistance with online forms, e-mail TEAS@uspto.gov.(cid:160) For questions about the Office action itself, please contact the assigned
`trademark examining attorney.(cid:160) E-mail communications will not be accepted as responses to Office actions; therefore, do not respond to
`this Office action by e-mail.
`
`(cid:160)A
`
`ll informal e-mail communications relevant to this application will be placed in the official application record.
`
`(cid:160)W
`
`HO MUST SIGN THE RESPONSE:(cid:160) It must be personally signed by an individual applicant or someone with legal authority to bind an
`applicant (i.e., a corporate officer, a general partner, all joint applicants).(cid:160) If an applicant is represented by an attorney, the attorney must sign the
`
`response.(cid:160)(cid:160)
`PERIODICALLY CHECK THE STATUS OF THE APPLICATION: (cid:160) To ensure that applicant does not miss crucial deadlines or official
`notices, check the status of the application every three to four months using the Trademark Status and Document Retrieval (TSDR) system at
`http://tsdr.uspto.gov/. (cid:160) Please keep a copy of the TSDR status screen. (cid:160) If the status shows no change for more than six months, contact the
`Trademark Assistance Center by e-mail at TrademarkAssistanceCenter@uspto.gov or call 1-800-786-9199. (cid:160) For more information on checking
`status, see http://www.uspto.gov/trademarks/process/status/.
`
`(cid:160)T
`
`O UPDATE CORRESPONDENCE/E-MAIL ADDRESS:(cid:160) Use the TEAS form at http://www.uspto.gov/trademarks/teas/correspondence.jsp.
`
`(cid:160)(cid:160)
`(cid:160)(cid:160)
`

`

`ifthe
`
`'l
`
`
`77¢:
`
`
`
`""|Ilfll”
`dictionary
`
`
`
`l
`
`l
`
`mir-rorml
`
`(mi1"ar)
`
`Share:
`1. A surface capable ofreflecting sufficient undiffused light to form anirnage of an object
`placed in front of it. Also called looking
`2-
`u<ugives:2LfI1Ie‘piEluIe:tifSolJ1€-tikixtg else-
`3. Something worthy ofimitalion
`tr.v. mir-rored, mir-ror-ing, mir-rors
`To reflect in or as ifin a mirror: "The city mirrors many ofthe greatest moments ofWestern
`culture" (Olivier Bemier).
`
`[Middle English mirum, from Old French mireur, from mirer, to look at, from Latin mirriri, to
`wonda at, from mints, wortderfiil; see smei— in the Appendix ofIndo-European roots.]
`
`Language, Fifth Edition copyright ©2015 by
`The American Hqitagem Dictionary of the
`Houghton Mifflin Harcourt Publishing Company. Ailrights reserved.
`
`The American Heritage Dictionary Blog
`Check out our blog, updated regularly, for new words and revised definitions,
`interesting images from the 5th edition, discussions of usage, and more.
`Most Recent posts:
`» A Feast ofWord Histories II
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`_, 5...:
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`3
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`Dictionary, 5th
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`egg .
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`identity theft) don't appear on
`the drop-down list when you
`enter them into the search
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`doesn‘t appear in the drop-down
`list, try entering the term into the
`search window and then hit the
`search button (instead of the
`“enter” key). Alternatively, begin
`searches for compound terms
`with a quotation mark.
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`THE USAGE PANEL
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`The Usage Panel is a group of
`nearly 200 prominent scholars,
`creative writers, journalists.
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`PURCHASE THE
`
`DICTIONARY The online searchable American
`
`Heritage Dictionary includes
`definitions, pronunciations.
`etymologies. and feature notes.
`You can purchase the dictionary
`as an iOS or an Android app—or
`buy the deluxe printed edition.
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`INDO-EUROPEAN &
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`Thousands of entries in the
`dictionary include etymologies
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`INDO-EUROPEAN ROOTS '
`SEMITIC Roors ’
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`l
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`l
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`l
`
`beau-ty mi
`
`(byo7)'té)
`
`Share:
`n.pL beau-ties
`1. A quality or combination of qualities that gives pleasure to the mind or senses and is
`often associated with properties such as harmony ofform or color, proportion,
`authenticity, and originality.
`2. One that is beautiful, espedally a beautiful woman
`3. A quality or feature that is most effective, gratifying, or telling: The beauty ofthe venture
`is that we stand to lose nothing.
`4. An outstanding or conspicuous example: The galfshnt was :1 beauty, stoppingafnor
`fiom the hole.
`[Middle English lzeaute, from Old French biaute, fron:1Vu.|.gar Latin "‘beil1't¢is, from Latin bellus,
`pretty; see dell-7' in the Appendix ofIudo-European ronts.]
`The American Haitagefi Dictionary of the
`Language, Fifth Edition copyright ©2015 by
`Houghton Mifflin Ha:court Publishing Company. All rights reserved.
`
`The American Heritage Dictionary Blog
`check out our blog, updated regularly, for new words and revised definitions,
`interesting images from the 5th edition, discussions of usage, and more.
`Most Recent posts:
`r A Feast ofWord Histories II
`> Beastly verbs
`> A Speetrunl of Specters
`D Eponylus of Colurnbus
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`
`PURCHASE THE
`
`DICTIONARY The online searchable American
`
`Heritage Dictionary includes
`definitions, pronunciations.
`etymologies. and feature notes.
`You can purchase the dictionary
`as an iOS or an Android app—or
`buy the deluxe printed edition.
`The current “in-app purchase"
`version of the app is not
`compatible with i059 on iPads
`and is causing unexpected
`crashes. The update will be
`available soon. We apologize for
`this inconvenience.
`
`INDO-EUROPEAN &
`SENl11C ROOTS
`
`Thousands of entries in the
`dictionary include etymologies
`that trace their roots back to
`reconstructed proto-languages.
`You can obtain more information
`about these forms in our online
`appendices:
`INDO-EUROPEAN ROOTS '
`SEMITIC uoors ’
`Additional information is
`available in an expanded form in
`our Dictionary of lndo-European
`Roots.
`
`OPEN DlC11ONARY
`
`PROJECT
`
`Share your ideas for new words
`and new meanings of old words!
`START SHARING NOW! ’
`
`Curious
`George's
`Dictionary
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`Heritage
`Children's
`Dictionary
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`in
`...g
`!
`W,-_—
`i
`The American
`Heritage
`Dictionary, 5th
`Edflion
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`¢."'.'“:‘:
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`,.
`_.
`$9.
`§
`The American
`Heritage
`Roget's
`Thesaurus
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`The American
`Heritage
`Dictionary of
`Idioms
`
`HOW TO USE THE
`DICTIONARY
`
`
`Learn what the dictionary tells
`you about words.
`GET STARTED NOW! ’
`Some compound words (like bus
`rapid transit, dog whistle, or
`identity theft) don't appear on
`the drop-down list when you
`enter them into the search
`window. If a compound temri
`doesn‘t appear in the drop-down
`list, tn! entering the term into the
`search window and then hit the
`search button (instead of the
`“enter” key). Alternatively, begin
`searches for compound tenns
`with a quotation mark.
`
`THE USAGE PANEL
`
`
`The Usage Panel is a group of
`nearly 200 prominent scholars,
`creative writers, journalists.
`diplomats. and others in
`occupations requiring mastery of
`language. The Panelists are
`surveyed annually to gauge the
`acceptability of particular usages
`and grammatical constructions.
`THE PANELISTS '
`
`NEED HELP SOLVING
`A CROSSWORD
`PUZ.E?
`Go to our Crossword Puzzle
`Solver and type in the letters
`that you know, and the Solver
`will produce a list of possible
`solutions.
`
`INTERESTED IN
`DlC11ONARIES?
`
`?‘
`
`Check out the Dictionary Society
`of North America at
`http:I/www.dictionarysocietycom
`
`THE 100 WORDS‘
`See word lists from the best-
`selling 100 Words Series!
`FIND om‘ MORE! ’
`
`Have a promotional
`code?
`Q
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`fingertips—anywhere, anytime! Q
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`

`

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`To:
`
`Subject:
`
`Sent:
`
`Sent As:
`
`Attachments:
`
`Panasonic Corporation (docketingtm@hdp.com)
`
`U.S. TRADEMARK APPLICATION NO. 86745334 - SNOW BEAUTY MIRROR - 9432-200576
`
`11/25/2015 6:25:08 PM
`
`ECOM120@USPTO.GOV
`
`UNITED STATES PATENT AND TRADEMARK OFFICE (USPTO)
`
`IMPORTANT NOTICE REGARDING YOUR
`U.S. TRADEMARK APPLICATION
`
`USPTO OFFICE ACTION (OFFICIAL LETTER) HAS ISSUED
`ON 11/25/2015 FOR U.S. APPLICATION SERIAL NO. 86745334
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`Please follow the instructions below:
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`1)(cid:160) TO READ THE LETTER:(cid:160) Click on this link or go to http://tsdr.uspto.gov, enter the U.S. application serial number, and click on
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`he Office action may not be immediately viewable, to allow for necessary system updates of the application, but will be available within 24
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`response time period.(cid:160) Your response deadline will be calculated from 11/25/2015 (or sooner if specified in the Office action).(cid:160) For information
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`Instead, the USPTO recommends that you respond online using the Trademark Electronic Application System
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`PRIVATE COMPANY SOLICITATIONS REGARDING YOUR APPLICATION:(cid:160) Private companies not associated with the USPTO are
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`Please carefully review all correspondence you receive regarding this application to make sure that you are responding to an official document
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`(cid:160)(cid:160)
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`(cid:160)
`(cid:160)(cid:160)
`